The Future of Video Marketing: How to Use Facebook Live to Engage and Entertain Customers

The Future of Video Marketing: How to Use Facebook Live to Engage and Entertain Customers

Why Your Business Needs Video Marketing

Video marketing is a powerful way to connect with customers. A well-made video can be entertaining, informative and very engaging. It can allow you to provide valuable information to your customers. Video is one of the most shareable forms of online content, too, which makes it ideal for many businesses who know they can count on their customers to be brand ambassadors and share the video on social media.

Like everything else online, the world of video marketing is evolving. While you can still upload videos to your YouTube channel and share them online, there’s also a new kid in town – live video. One of the most accessible options, which allows companies to fully integrate video marketing into their Facebook marketing, is Facebook Live.

What Is Facebook Live?

Facebook Live is a video streaming option that Facebook began rolling out in select markets in 2015. First available to businesses and people with verified accounts, as of early 2016 it is available to anybody who has the Facebook iOS app.

While there are other live streaming options available, such as Meerkat and Periscope, Facebook Live does have some things that make it unique:

  • Unlike Periscope videos, the video is saved and will be available to you and your customers as long as you leave it on your page.
  • It’s very easy to use – all you need to do is click the video icon at the top of your page and start recording.
  • As you record, you can see a count of how many people are watching as well as comments from viewers, making it truly interactive.
  • After you are done streaming, you can share the video on your website, blog, or even on other social media accounts.

Perhaps the most important benefit of Facebook Live is that it is free. Because it lends itself to “talking head” videos, you don’t need to spend much on production.

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Creative Ideas for Using Facebook Live

As you might imagine, there are dozens of ways that you can use Facebook Live to engage your customers. Here are some that you may want to consider.

  1. Unveil a new product. Do you create your own products? Are you getting a much-anticipated product in your store? A great way to build buzz and show what you have to offer is to launch a live video and show people instead of telling them. For example, if you have a boxed product, you might choose to do an unboxing video. An apparel store might reveal a new item of clothing and then have a model come out to show viewers what it looks like on a real person.
  2. Do a product demonstration. This is an especially good option if your product has multiple potential uses. For example, the owner of a craft supply store might decide to do a demo showing five different ways to use a particular product. It’s a good way to sell products by showing people their versatility.
  3. Are you offering an in-store class or event? Consider streaming it live so that people who are unable to attend in person can see it online. You can even create an event page on Facebook and invite people to sign up to attend. Facebook will send reminders about the event to increase the chances that people will remember to watch when the time comes.
  4. If you are speaking at a conference or event, ask the event’s organizers if you can film your speech. If they agree, all you need to do is mount your phone nearby or ask someone to use your phone to film you. As long as your speech is less than 90 minutes, you can stream it on Facebook.
  5. Have a Q & A session with your customers. One thing that consumers crave is personal attention from the businesses they patronize. Why not use live video to encourage questions and comments? This can be especially helpful if you offer a service because it gives you an opportunity to provide valuable information that might help a customer who’s on the fence make the decision to buy.
  6. Take a customer poll. Are you wondering what people think of your products, or what kind of content readers want to see on your blog? Instead of guessing, ask them. Go live on Facebook and ask direct questions of your viewers. They can post their responses in the comments, giving you the opportunity to have a real give-and-take with them – and ideas for future blog posts and videos.
  7. Are you an artisan? Do you make your own products? If you do, Facebook Live is the perfect medium to give customers a behind-the-scenes look at what you do and how you do it. Even if your process is too long or involved to demonstrate in a single video, you can show different stages of production or talk about your creative process. When people understand what goes into making a product, they may have a greater interest in buying it than they did before.
  8. If you have posted a particularly provocative or controversial blog post, use Facebook Live to read it out loud and get people to talk to you about it. You can encourage people to leave comments on the video and respond on air as you see fit.
  9. Do an interview with someone interesting in your industry. For example, if you own a book store and you have an author in your store, why not ask if you can film a short interview and stream it on Facebook? You can also have someone interview you if you prefer.

As you can see, Facebook Live is incredibly versatile for video marketing. It’s a way of making customers feel that they are personally connected with you even when you are miles away. It can help build brand loyalty and increase sales. Best of all, it’s a free form of marketing and one that – in the end – requires very little of your time and offers the potential to help your business to grow.

Learn more about digital marketing by visiting JVI Mobile Marketing or by contacting us!


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Where to Use Video in Your Marketing

Raise your hand if you’re cautious about spending money on marketing? Same here.

That’s why it blows my mind when one of my clients drops up to 10K on an animation and does nothing with it. I’m not kidding.

I’ve followed up with clients months after we finish an animation and ask where they’ve been using it. Their response?

“Well, we have it on the website somewhere.”

Spongebob on how not to use video in your marketing

 

Then I play my favorite game of “Where in the world is the video we created for my client?”

I love my clients. All of them. But they are leaving money on the table because explaining a confusing product or service takes time. And what does time equate to?

Money.

That’s why I created a checklist of best practices for marketing your video(s) to get the most mileage. Below are a few ideas from my checklist which you can download for free.

 

FRONT PAGE OF YOUR WEBSITE

You might be thinking, “No s%#t Mike”, but this is the #1 place the majority of my clients do NOT use it. Completely kills me. One of our clients had it on the front page of their site but it was hidden by an image that looked like a film strip with a 12pt type that said: “Watch our video”.

I took a screenshot of their website, sent this image and told them to have their web designer use it as a template to get the video front and center.

Drive 80 - use video in your marketing

 

Below was his reply after they followed my advice.

—-

You were right!

The new placement of the video has yielded 110 views  in the past month, compared to 127 views in the 4 months prior to the move.

Thanks for your help on that!

Steve

—-

Take a look at your analytics and see how many people are visiting your website daily. Even if it’s just 3, what does it mean to you if just one of them becomes a client? Is there a residual value to that?

Also, don’t forget that your website works during the weekend even when you’re not.

 

ADD IT TO YOUR EMAIL SIGNATURE

This is something you can do right now. Just think of how many emails you send out a month. According to my email account, I’ve sent 711 in the last 30 days. That’s A LOT of eyes and potential clients.

Here’s what you can do:

  1. Grab the youtube link or the landing page where your video resides
  2. Go to bitly.com and create a shortened link
  3. Open your email settings and write something witty in your email signature with a link to the video. Here’s a sample:
  4. Make sure you don’t put the link as the text because people will click less on that
  5. Drink a beer.

Add a weekly or monthly reminder to check your Bitly clicks so you can see if you need to change the signature to get more clicks. If you have employees, suggest they do the same thing in their signature.

MySoPro - Social Media Automation, Scheduling tool

UPLOAD IT TO YOUR LINKEDIN PROFILE

Think what you want about Linkedin, but people use it. Know what they use it for? To check your credibility and learn more about your skilllzzzz.

Once you show up on someone’s profile page there’s an option to “See More”. You can add video to this section. What a great place to put your video so people know what your company does?!

Have employees? Suggest they add it to their profiles as well.

PIN IT TO THE TOP OF YOUR FACEBOOK BUSINESS PAGE

If you have a Facebook Business page then people are using this as a way to find out a little about your business. Visitors will briefly skim your page and then bounce. They’ll check out reviews and some posts to see how people are engaging with you. This is why pinning your video to the top of your page is useful. Especially if you want them to quickly know about something you are currently promoting.

Check out Eleven Lights Media’s Facebook page. The very first post is a pinned video because Sarah Moore wants everyone to know about her CREATE campaign.

Sarah Moore ,11 Lights Media

 

First, upload your video as a post. Once it’s up, click the drop-down arrow in the top right corner and choose “Pin to top of page”.

Voila!

MAKE CLIPS OF YOUR VIDEO INTO GIFS

Giphy.com is amazing. You can upload your youtube link, add text, and create 10-second clips that are looping gifs.

Create 3-5 clips and spread them out through the week with a CTA telling people to click on a link to watch the full video.

Want more ideas? Just click to download the checklist I mentioned at the beginning of the post.

And if you are looking to explain what your business does in less than a minute, check out my company www.drive80.com.

 

<3 Mike

 

* Mike Doyle is the owner of Drive 80 Studios, a Raleigh NC Based animation studio. We think he rocks and we love all of his videos.

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