JVI Mobile Marketing
JVI Mobile Marketing Announced as a 2022 Local Excellence Award Winner by UpCity!

JVI Mobile Marketing Announced as a 2022 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site.

Each year, UpCity analyzes, and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are proud to announce that the JVI Mobile Marketing team has been recognized as one of the top B2B service providers of 2022 in the Greensboro area by UpCity!

upcity local excellence 2022 winner badge

Jack Thornburg, VP of Organic Growth of UpCity, had this to say about JVI Mobile Marketing:

“The team at JVI Mobile Marketing treats each client project as if it were their own. They’re everything the UpCity Local Excellence Award values–they’re dedicated, ambitious, and extremely knowledgeable. Congrats to the whole team!”

– Jack Thornburg, VP of Organic Growth, UpCity

This recognition has been driven in large part by our 4.7-star review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

“I have worked with Jay for several years now. He took the time to understand my business and structure a marketing plan specific to my company's needs. It was not a cookie-cutter approach but a comprehensive look at how he could assist me in growing my business.”

– Robert Mason, March 2021

“He spoke at a webinar for our local chamber of commerce about sales discovery and it was fantastic! It was very informative and he definitely is very knowledgeable! I have learned some things to take with me for my business endeavors!”

– Angela Campbell, March 2021

We believe in leveling the playing field as much as we can because small businesses need digital marketing services and are the backbone of our economy. Thank you to all our clients throughout the years for helping us achieve this award.

Learn more about the UpCity Excellence Awards.

9 Things You Probably Don’t Know JVI Mobile Marketing Does

9 Things You Probably Don’t Know JVI Mobile Marketing Does

Since you’re reading this, you’re probably familiar with JVI Mobile Marketing — but if not, it’s a small digital marketing agency that’s been operating out of North Carolina for the past 10 years, dreamed up by its Founder, CEO, and Serial Entrepreneur Jay Vics.

Here, we’ll get into a little more detail about Jay’s “serial entrepreneur” part of his impressive resume as we explore all the different services he’s created or put his own twist on to help business owners nationwide.

1. HowTo.Agency

If you’ve known us for a little while, you’re probably already familiar with this one; If not, JVI Mobile Marketing created HowTo.Agency because one day, Jay had an epiphany: some people who desperately need and/or want marketing help can't always afford to hire someone to do it for them… or sometimes they just would rather do it themselves!

HowTo.Agency is the perfect resource for business owners who want to take their marketing efforts into their own hands. We offer a wealth of resources, including tips, tutorials, and more. Our goal is to provide business owners with the tools they need to succeed — at no cost.

2. Local5Stars

If you're a business owner, then you know how important online reviews are. They can make or break your business.

That's where Local5Stars comes in.

With our reputation management software, you'll be able to collect online reviews from customers faster and easier than ever before. Plus, our software will help you track your online reputation and optimize your marketing strategy accordingly.

So if you're looking for a tool to help improve your business's online reputation, then look no further than Local5Stars.

3. The LENS Method

The LENS method, developed by JVI Mobile Marketing, is an effective social media strategy that can help you get the most out of your social media platforms. By following the LENS method, you can ensure that you are using social media to its full potential. These are the types of posts you should be putting out on your socials:

L- Listening

These are the types of posts where you’re asking your followers to engage with your content! If your post is intriguing enough, people will even do it on their own without you having to use the words “comment below”.

E- Educating

Give your followers fun facts or tips related to your product or industry! The more they can learn from you, the more they will trust you.

N- Networking

This is a “goodwill” post in which you talk about and tag other people or brands that are in your same industry. If you’re at a physical location, you can mention other stores or events nearby.

S- Selling

This is the one you’re probably already good at! It’s exactly what it sounds like – posting about your product or service with the intention of persuading someone to buy it.

By following the LENS method, you can maximize your social media efforts and achieve your business goals. Try it today!

4. Subscribestage.com

Subscribestage.com is a website built by JVI Mobile Marketing that gives people tons of information about all the different ways to get customers to and through the subscribe stage.

The subscribe stage of the customer value journey is when a potential customer opts in to receive something of value from you. This could be a newsletter, a free e-book, or access to exclusive content — to name a few.

There are tons of different subscribe stage strategies out there, and it can be tough to know which to pursue. That's where subscribestage.com comes in. We've gathered an extensive amount of information on all the various options, so you can make an informed decision about what will work best for you.

5. ManyChat Chatbots

ManyChat is a chatbot software as a service (SaaS) that can automate marketing campaigns on Facebook and Instagram and can be used in a variety of marketing campaigns.

These chatbots allow for real-time communication with your customers, which will help to maintain a personal touch with your audience in a way not previously possible without hiring in-house staff or using expensive outsourced software development services.

This is one of JVI Mobile’s favorite secret weapons, allowing them to help many companies become more efficient in reaching their audiences through automated marketing campaigns on social media.

When you go to Manychat's website just enter the email address associated with your Facebook Page, hit "Sign In", and then follow the steps to configure ManyChat.

6. AdvertisingGreensboro.com

Advertising Greensboro is a website created by JVI Mobile Marketing, meant to act as a directory for local businesses in the Greensboro, North Carolina area. The website includes a comprehensive list of businesses in the area, complete with contact information and links to the businesses' websites. Advertising Greensboro is a great resource for anyone looking for local businesses in Greensboro!

In addition to being a directory for local businesses, Advertising Greensboro is also home to Meet the Experts, a podcast hosted by Jay Vics of JVI Mobile Marketing. Meet the Experts interviews experts and owners of Greensboro businesses, providing listeners with valuable insights into the inner workings of these businesses. If you're looking for information on Greensboro businesses, Advertising Greensboro is the place to go!

7. Meet The Experts

As we just mentioned above, Jay Vics, Founder of JVI Mobile Marketing and HowTo.Agency, interviews experts and business owners about their businesses on Meet the Experts. This podcast is all about helping listeners learn from those who have succeeded in their fields while giving business owners a free "commercial" essentially all about them and their business!

Since this is a podcast, it comes at absolutely no cost to the interviewees. Also, Meet the Experts is a great way to learn new information while supporting small businesses.

Hear more about it from Jay himself!

8. Double Your Sales Discovery Session

This is a complimentary 90-minute session with Jay Vics, owner of JVI Mobile Marketing, where he will help you figure out how your business can get more customers and sales.

Most businesses want to double their sales but don't know where to start. This “gifted to you” session with Jay presents you with the perfect opportunity to get started. During this session, he will help you identify what's stopping your business from reaching its full potential and give you the tools you need to start making more sales. Don't miss out on this chance to take your business to the next level!

9. HowTo.Strategize – Digital Foundations Bootcamp

Are you ready to take your business to the next level?

If you've been through a Double Your Sales discovery session (mentioned above), then you're ready for the digital foundations bootcamp. Jay Vics of JVI Mobile Marketing leads this approximately 4-hour session that will start you on a path to predictability and profitability in your business or non-profit.

We will figure out your ideal client, your customer value journey, and your growth scorecard (which helps us figure out if it's working) to uncover any bottlenecks and opportunities in your current marketing strategy.

By the end of this bootcamp, you will have a solid foundation on which to build your digital marketing strategy. Register now and let's get started!

Digital Marketing 2022: The Future of Marketing

Digital Marketing 2022: The Future of Marketing

digital marketing artwork on brown wooden surface

Digital Marketing in 2022

November through to January is one of the most exciting times for anyone who does digital marketing. It's the time when budgets are drawn up and the new marketing strategy is solidified.

As a small business owner, you don't have a team of marketers working on your behalf to formulate a winning digital marketing strategy to ensure your marketing efforts are a success. Because of this, it can be intimidating to plan your marketing strategies for this year.

But don't worry, because we've spent our time looking at all the data that matters to identify key digital marketing trends for 2022.

We've identified the best digital marketing trends that are working right now to generate leads and grow your business today, and through 2022.

What Are the Trends of the Future?

Fortunately for business owners, digital marketing has never been more important and there is no shortage of strategies to choose from. This year alone we've seen content marketing become increasingly popular as well as social media advertising adopt a new strategy called paid-social media advertising which enables brands not only to advertise their products but also connect with audiences on different platforms like Facebook or Instagram without paying extra fees by using an algorithm so they can target potential customers based off interests relevant just what he/she might need at any given moment!

In 2021, content marketing was one of the leading forms of marketing used by businesses. Brands with a blog generated over 67% more leads than ones without a blog, and the revenue for content marketing will exceed $300 billion in 2022.

Social media marketing has also skyrocketed, with 54% of social media users using these platforms to research products. Marketing professionals have prioritized social media in 2021 because of its high time investment. The average user spends just under 3 hours per day consuming these networks; Which makes it clear that this platform will be important for brands looking to promote themselves online going forward.

Digital marketing is especially useful for small business owners. It’s cost-effective, has an extensive reach, and is instrumental for building brand awareness and trust.

But we know it can be overwhelming to develop your digital marketing strategy as a small business owner – especially if you don’t have much experience with digital marketing.

So with that in mind, we've put together a list of key trends that you need to know about in 2022. We’re sure it will keep your business profiting all year long!

Here are some of the key digital marketing trends you need to follow in 2022:

Influencer Marketing

In 2021, influencer marketing is worth over $13 billion. We live in a time where consumers trust sales influencers' recommendations over traditional celebrities, with 49% of consumers using influencer recommendations to influence purchasing decisions this year. For teens and younger demographics, this number is even higher; Over 70% of teenagers rely on influencer recommendations for purchases.

Social commerce is more powerful than ever before thanks to the power of influencers. Social commerce allows you to use influencers and micro-influencers to sell products directly to new customers on social media networks.

Influencer marketing is a significant trend in digital marketing strategy that will continue to boom in 2022. The rise of micro and nano-influencers means that small businesses can capitalize on this exciting marketing; There is a high return on investment on influencer marketing expenditure. For each $1 invested, businesses can make up to $6.50 ROI on influencer marketing.

influencer woman in black long sleeve shirt holding white smartphone -- she is implementing digital marketing

Conversational Marketing is “IN”

Conversational marketing refers to the use of chatbots and live chats for marketing purposes. Able to provide users with instant access to customer support, conversational marketing makes your business accessible to customers 24/7.

Conversational marketing is a powerful marketing automation tool that leading brands utilize. This aids with data collection, qualify leads and provide premier customer experience services.

The best part about conversational marketing is it’s fully automated. It literally works for you in your sleep and can be set up fairly easily.

Facebook, WordPress & Wix all offer chatbot artificial intelligence tools that small businesses can use today.

The Power of Short-Form Video

Short-form video is skyrocketing in popularity. The growth of social media channels such as TikTok and Instagram Reels has caused short-form videos to become a booming digital marketing trend. It's important to incorporate short-form video into your digital marketing strategy.

Short, snappy, and to-the-point, short-form video marketing allows you to share key marketing messages in 15 seconds. These marketing messages are memorable, engaging, and resonate with consumers. Expenditure on short-form video is predicted to rise in 2022, and many leading marketers are investing more into it this new year.

Brand Challenges & User-Generated Content

The rise in short-form video marketing gave rise to other digital marketing trends such as brand challenges and user-generated content. Both of these offer prime marketing automation opportunities and allow you to produce interactive content with existing customers.

Interactive content is key to boosting engagement with your digital marketing efforts. Many marketers incorporate brand challenges into their marketing strategy in order to boost the amount of user-generated content created by existing customers.

User-generated content is content that is created by consumers and is key for building brand trust and awareness. Consumers are more likely to trust the content that is created by other consumers, and it requires minimal marketing efforts on your behalf.

Blogs and Website Content Are Still In

Blog and website content is still popular and will continue to be popular through 2022. You can utilize AI tools like Answer the Public to find what your consumers are searching for and develop a content strategy around it.

As of 2021, over 70% of marketers are actively investing in content marketing. Effective content marketing will help you rank higher on Google's search results, which means more targeted traffic for your business!

person using MacBook Pro

Your Email Copy

With an average return on investment of $36 for every $1 spent it's important to include email marketing in your digital marketing strategy.

But your email marketing results are only as good as your email copy. Create engaging email copy to compel your subscribers to click on your email offers and purchase you’re promoting. Once you have a customer email list, you can literally create sales on demand. So make sure you keep your list engaged with content that matters to them.

Wrapping up…

Digital marketing isn’t the future of marketing, it’s right now — and it's more important than ever for small businesses to capitalize on it now.

By implementing any of the digital marketing trends we mentioned above, you can take full advantage of powerful marketing strategies that will vastly improve your ROI digital reach with your audience.

Need help marketing or even creating your content? Book a time to chat with Jay of JVI Mobile Marketing here.

How to Double Your Sales and Build Loyalty With Customers

How to Double Your Sales and Build Loyalty With Customers

When you own an online store, getting new customers is an ongoing challenge. You may want to double your sales, but you are constantly trying new things to raise awareness about your store and your amazing products. But — the things you try aren’t working like you thought they would. You aren’t getting the interactions on Facebook that you hoped you’d get, your site traffic isn’t climbing, and sales are staying stagnant… So what do you do? We’re going to walk you through the steps we use with every one of our clients to help them double their sales and build loyalty with their customers using proven techniques that address every aspect of their marketing. By the time you are done reading, you’ll know exactly how to double your sales for your store and keep customers coming back for more.
double your sales discovery session booking link

Step #1: Plan for Sustainable Growth to Double Your Sales

Predictable and sustainable growth is the holy grail of any business. Can you imagine what it would be like if you could count on a certain amount of growth from one month to the next — how would that change your business? The model that we recommend using to get you to that point is called the Growth Triad. As you can guess, it has three parts. As we start working with each of our clients, one of the first things we do is assess the three areas and then work to fill in the gaps.

Documented Strategy

Many business owners fall victim to something called “shiny object syndrome” — they constantly find and think of new things to do to help their business grow. So they jump in and make things happen and hope for the best. Unfortunately, it doesn’t usually work out in their favor. Random acts of marketing rarely get the results you want — and definitely won’t double your sales. On the rare occasion that you do land on something, it’s often impossible to replicate again with the same success. That’s why we recommend documenting your strategy before you start executing. When you have a plan for what you’re doing before you start out, it’s much easier to predict and track what’s going to happen.

Tools and Tactics

You will also require specific tools and proven tactics to help you execute your strategy. This could include tools like:
  • Landing Page Builder
  • CRM – Customer Relationship Management Software
  • Email Automation Software
  • Social Publishing and Monitoring Software
  • Graphic Design Software
  • Video Recording/Editing Software
  • Search Engine Optimization Software
Proven tactics can be anything that you’ve done previously with success or things that you hire an expert (like us) to implement for you.

Actionable Metrics

It’s important not to concentrate on vanity metrics. Vanity metrics are the stats that people seem to focus on because they seem like they should be important — but ultimately, they don’t have a direct impact on the results you’re trying to achieve. For example, most people focus on things like website traffic and views on a social media post. Those metrics aren’t a great indicator of success. Instead, if you want to double your sales, you should focus on metrics you can actively impact and that are measurable. For most initiatives, you will want to track a mix of lead and lag metrics.
  • Lag metrics are the numbers that happen after success or failure. These are things like revenue, profit, quality, and customer satisfaction. They tell you how you did, but only after you’ve already done it.
  • Lead metrics are the things you can impact along the way. For example, if you are trying to increase sales by the end of the month (lag metric), and you know that posting daily on your Facebook page will get the sales you need, then your lead metric would be the number of posts per day on your FB page.

Step #2: Know Your Customers

Next, you will want to really get to know your customers. Most people focus on overarching demographics like age, marital status, homeownership, income, familial relationships, etc. Knowing those things is good, but the most important part of your customer avatar is their story — their motivators, fears, inspirations, and goals.
A customer avatar is a semi-fictional representation of your ideal customer. To create a complete customer avatar, you’ll want to identify the following:
  • Their goals and values — what do they want to achieve, and what do they consider to be important values?
  • Where they get their information — books, magazines, blogs, conferences, gurus, and other sources of info.
  • Their demographic information — name, age, gender, marital status, number of children, and location.
  • Any challenges and pain points — the things that are holding them back and how they feel about those things.
  • Their objections and their role — do they have the authority to hire you, and if so, why wouldn’t they want to?
Once you have a firm understanding of where they are now in their life, you can help communicate to them where they can go if they buy your products. We use a simple tool called a Before and After Grid to help us map this out for your target customers. The Before and After Grid documents their journey from before having your product to after they’ve purchased your product. This handy tool helps us clarify the marketing messages that will resonate with your audience.

The Before and After Grid includes:

  • What They Have — the things they physically have before and after buying your product.
  • How They Feel — the way they feel with and without your product.
  • What Their Day is Like — what their average day looks like with and without your product.
  • Their Status — how they think about themselves before and after buying your product.
  • Good vs Evil — the evil is what’s plaguing them before they purchase and the good is what’s created in their life after they purchase.
We’ll have the language we need to help them understand how a purchase will transform their lives from where they are now to where they want to be.

Step #3: Plan their Journey

The customer value journey is a framework that helps us understand how to build loyalty with customers (allowing you to double your sales). It’s about understanding what moves your customers along the customer value journey from the first time they buy from you to the time they buy from you again and again. It is with this framework that we turn complete strangers into raving fans in any business. The customer value journey is about more than just digital marketing. It’s about bridging human relationships with the entire customer experience. This includes everything from the first time a total stranger encounters your brand to the time they go to make a purchase, leave a review, and send you referrals.

The Customer Value Journey

First, we need to get to the bottom of how the customer value journey is different from marketing. Most marketers today think in terms of platforms, tactics, or activities. This makes sense because their focus is on making the most of the available resources to create more conversions. It also means their focus is on growing the top line, increasing profits, and increasing shareholder value. But this is not the entire picture. A brand can give customers a great experience across all the touchpoints between awareness through purchase, and then to reviews and referrals. But first, it is important to look at this journey as a human-to-human relationship. There is a sequence that must be followed. Think of it like dating. Many digital marketers try to do too much on the first encounter with a stranger. They try to sell them something too fast. This is the equivalent of asking, “So, I was thinking… On our first date, while we are having our coffee, why don’t we determine how many kids we are going to have and pick out their names?” Definitely not the best first impression, and I imagine you won’t get very many dates (i.e. conversions), if any. Marketers and brands do this every day, and then think that online marketing doesn’t work at all. The sequence is important. We go into this in great detail during our half-day program HowTo.Strategize: The Digital Foundations Bootcamp.

Understanding the Customer Value Journey

As an entrepreneur, you are always looking for ways to cut costs, but also double your sales. At any given moment, there are probably thousands of things you could do to cut costs and increase revenue. Maybe you could run fewer ads or use lower-quality landing pages. Maybe you could implement a cheaper SEO campaign. But as a small business owner, you should look at the largest opportunities that can offer the highest return on investment. One of those opportunities is the customer value journey. It’s the proven framework used by thousands of companies that helps you understand how to build loyalty from scratch. What Is the Customer Value Journey? You can think of the customer value journey as a roadmap to understand how and why your customers engage with your business and how to make the relationship more valuable to you and your customers.

The Customer Value Journey Map

double your sales with the customer value journey
This framework was designed by the world-class digital marketing training company, DigitalMarketer in Austin, Tx. DigitalMarketer’s Customer Value Journey Framework is an eight-stage customer journey that thousands of companies, including several Fortune 100 companies, use as a guide to build their marketing strategies. It will help you identify what actions to take at each stage and when so that the content and campaigns are based on a cohesive strategy. The Customer Value Journey Map lays out the journey a customer takes from stranger to raving fan, through the lens of a business’s digital marketing channels. Once you master this, you can definitely double your sales — often! We will start with the way a stranger finds out about your brand and finish with that same customer telling all of their family and friends or colleagues about your services.

Awareness

  • This one is obvious. Prospective customers need to learn about you and your products, so they know you exist. Prospects find out about you through organic or paid search. We will discuss the 4 best ways more in the next section, but for now, this is typically where most businesses wrongly stop marketing and immediately start selling.

Engage

  • This stage is all about them showing interest in you — interacting with social posts, reading blog articles, etc. When someone finds you, what is the first thing you want to show them? This is called content marketing and it is much different from selling. Sales come later. This is about building enough trust and credibility that they take a real look at you.

Subscribe

  • Notice we haven’t started talking about selling anyone anything yet? This stage is basically asking someone for their digits. You know, not literally. Once trust has begun to build, you can ask for a small commitment like giving you their contact information in exchange for something valuable like a webinar, free samples, or downloadable guides/checklists/books. Maybe even an e-book or a mini-course.

What is the cornerstone of our Customer Value Journey Framework?

    • Creating great landing pages, building valuable lead magnets, and keeping your new subscribers engaged. These elements make up the “Subscribe Stage” of our 8-stage, 1-page digital marketing strategy.
    • The subscribe stage could be the most important step in your marketing strategy, especially to double your sales. This is the third stage of the CVJ and it typically consists of 3 main components:
  1. The Opt-in
  2. The Lead Magnet
  3. The Introductory Email Drip Sequence
  • The opt-in is the point of conversion. This could be by way of a web landing page, chatbot, or text message opt-in form. The lead magnet can be any valuable content you are willing to give in exchange for permission to follow up with your new subscriber. An introductory email drip sequence should try to re-engage and start connecting with these prospects as quickly as possible, so they know, like, and trust you more before expecting them to buy from you on their own accord.
  • The most important thing is that you have something valuable for the person for giving their email address (lead magnet) and they are captivated by what you have to offer enough to give up an email in exchange.
  • A great landing page will also encourage prospects to take the next step: getting them on your list or newsletter as well! This can be done with social buttons like “Get Offer Now”, which allows people who want more content from you to automatically subscribe when signing in to one of our platforms. It could also be encouraging visitors to sign-up with exclusive offers, early access deals, discounts–whatever it takes. The more people decide to take advantage of these offers, the great chance you have to double your sales!

Convert

  • We’ve made it… After a few phone calls, we finally got the “first date”! Ok, in the digital marketing world, those “phone calls” are probably just a series of emails to build more trust, but in each one, the goal was to lead someone to make a commitment to you. This is their first investment of either money or time. You can do this with a high-value, low-risk entry-point offer Some folks call this the tripwire, others a loss-leader. We call it a conversion. As soon as someone takes this step, the whole relationship changes. This stage could be a low-dollar offer or a workshop. Now, what do we say on the “date”?

Excite

  • Now that they’ve made their initial investment with you, it’s time to get them excited about working with you. We are on stage 5 of 8, and we still haven’t sold this person our core offer yet. However, this is the stage where the magic happens… This magic is called the “AH-HA Moment”. The goal of the last stage was to get a commitment, so we can take our offer from a nice-to-have to a must-have and deliver this ah-ha moment that makes people say,

“SHUT UP AND TAKE MY MONEY!”

Ascend

  • Finally! 6 stages into this process, and we can talk all about customers buying our core offerings. What took so long? At this stage, you are aiming for repeat purchases and larger purchases. You want to move them from the initial purchase up the ladder to being a loyal customer. It takes time to earn trust, and get people to know, like, and trust you enough that they are willing to become a customer. This is where we look at ways to additionally maximize our offers to include cross-sells, upsells, and retention-based deals like subscriptions or retainers.

Advocate

  • Do you look at online reviews when you travel, go out to eat, or need services for your car or home? Just about everyone does. Nothing says a business is good like a testimonial or an online review. Customers in this stage will happily give testimonials and make referrals when they are asked. There are some great software tools out on the market that can make the review collection and reputation management process a breeze. We know because we own and market a product that does this well. Typically, if you don’t want to spend money on a fancy digital tool, you could just ask people verbally for them to write a review. But are you really going to follow up?

Promote

  • No deal is easier to close than a warm referral. Who is sending you new customers? Networking is great, but if you can get existing customers to refer new customers to you, you’ll easily be able to double your sales. Better yet? Put a system in place to incentivize people to tell others. These customers are happy and will enthusiastically recommend you to others without being asked. Secret strategy? Stickers and T-shirts are magical. By the way, in 2021, face masks are the new t-shirt!

The Big 4 — How Do Strangers Find You Online

The awareness stage of the Customer Value Journey is made up of four traffic generating places our friends at DigitalMarketer.com refer to as “The Big 4”. They are:
  1. Google Ads
  2. Facebook
  3. Instagram
  4. YouTube
Probably no coincidence that this list is actually just 2 companies since Facebook owns Instagram and YouTube is owned by Google. Fun Fact: The world’s 2nd largest search engine is YouTube, so Google owns the top 2 search engines on the planet!

How to Turn Your Fans and Followers into Paying Customers (and thus double your sales!)

You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. It seems more of a “Vanity Metric”. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can help you get more traffic and attention. That said, sales and profits are the names of the game. If those followers aren’t buying from you, they’re not doing anything for you in real terms… and they certainly won’t help you double your sales. The solution? Take those fans and followers and convert them into paying customers. Here’s what to do.

Get to Know Your Audience

As the owner of a small or medium-sized business, you may not have given a lot of thought to what makes your customers tick. And yet, customer analysis is the key to turning casual fans and followers into customers. Creating a detailed customer persona can help you understand your audience. Your persona should include:
  • Demographic information, including the age, gender, educational background, and income of your ideal customer
  • Psychographic information, including what your ideal customer likes and dislikes, and most importantly, the pain points that led them to look for your product or service.
I should point out that you will likely need more than one customer persona depending on what your business is. For example, if you sell products for both children and adults, you might need a Parent Persona and a separate Adult Persona for people without children.

Provide Value to Your Target Customers

Once you know who your target customers are, your next mission is to give them what they want. Here, I’m talking about entertaining and ACTIONABLE content that provides tangible value to the people you want to convert. In other words, be generous with your knowledge. It doesn’t matter what your business is, you know it better than anybody else. Give some thought to what brings your customers to you — and what would convince them that your product or service is the best option to solve their problems. You can provide value in a variety of ways. Here are some examples:
  1. Write blog posts that address common questions and offer real solutions.
  2. Do a live Q & A on social media.
  3. Create a lead magnet that demonstrates your authority and provides a solution to a common problem.
Regardless of the type of content you create, your goal should be to make it immediately and undeniably useful to the people you most want to reach.

Interact with Your Followers and Fans

Having a large following is one thing, but ultimately, we all want to feel valued. Your job as a business owner is to make your fans and followers understand that you value them and care about them.
The answer is communication. That can mean a lot of different things, but here are some effective tactics that have been proven to work.
  • Ask your followers’ opinions and use the responses to focus your content on their needs.
  • Integrate your social media with your customer service, empowering your employees to respond to questions and complaints quickly.
  • Create a chatbot to provide immediate help when someone messages you or visits your website.
  • Create a lead-nurturing email sequence to inform subscribers about your product and give them an incentive to buy it.
Ultimately, consumers want to feel that the companies they buy from care about them and want their business. Without communication, you can’t demonstrate the importance of your customers… and you can’t double your sales!

What is Chatbot Marketing

Another way we’ve acquired new opt-ins is through chatbots. What is a chatbot? Great question. Chatbots are an automated chat service that can answer questions, process orders, and provide other valuable information, like lead magnets. They are an important part of the future as they will be able to handle customer communications 24 hours a day with no break! Chatbots are a relatively new way to collect user information without sending them to another page. The most common form of chatbot is through Facebook Messenger. You can use a service like Manychat and when people comment on a post or click on an ad, you can have your chatbot begin a conversation with that person, offer your lead magnet, and add the user’s email to your email provider. This will kick off your drip sequence. What is an Email Drip Sequence? The intro drip sequence needs to be designed to re-engage prospects who might have dropped off down the funnel and get them back in contact with our brand. Different emails can offer different benefits: for example, we could send a content-rich article about building prospect relationships or an exclusive discount code that new subscribers can use as soon as they sign up with us! This is also where you introduce yourself–“Who are you? How will this relationship work? What do I need from you? Why should I trust you? How often will I hear from you again?”

Curate Content

Do you know that feeling when you walk into a store and a salesperson pounces on you before you have time to draw a breath? Very few of us enjoy that feeling, and the chances are good that your customers don’t, either. While your social media content can and should focus on what you and your products can do for potential customers, it’s important to keep the direct sales pitches to a minimum (even though you want to double your sales). The solution? Curating content from other sources. Content curation means pulling content from:
  • Industry-relevant publications
  • Influencers
  • News sites
  • Social media pages from other companies (just don’t share things from your competitors!)
Make sure that the content you choose to share is highly relevant to the people in your target audience. While there’s nothing wrong with (occasionally) sharing content without adding anything to it, I think the best way to curate content is to add your take on it before posting.
Here’s a quick example. Say you own a gym and you find an article about the health benefits of exercise. If the article left anything out, you could mention it in your post. Or, you could elaborate on something that’s in the post to add your own take on it. It’s a good rule of thumb that no more than 20% of your social media content should be direct sales pitches. The remaining 80% should offer value, information, and entertainment.

Use Retargeting to Double Your Sales

Retargeting is one of the most cost-effective forms of advertising because it focuses on people who are already engaged with your business and interested in your products. By using a Facebook pixel, for example, you can target people on Facebook who have:
  • Visited your website or read your blog
  • Put items into their cart without checking out
  • Followed you on Facebook or Instagram
  • Clicked an ad
You probably know the statistic that says it can take between five and seven “touches” from a brand or company before conversion. The more often you can get your name and products in front of people, the more likely it is that they’ll eventually become customers. It’s a numbers game and retargeting can help you win it. I’ve focused here on Facebook retargeting, but you can also retarget on Google – something to keep in mind. Remember, your social media followers are following you for a reason. They are interested in you and your company. It’s up to you to give them a reason to take the next step and become customers – and the tips I’ve listed here will help you to accomplish that goal, plus double your sales.

Step #4: Get the Support You Need

All of these steps seem fairly straightforward and easy to follow — but like most things, there’s a learning curve. You can try to implement everything we’ve discussed here on your own, or you could skip the learning curve and move straight to doubling your sales and getting the sustainable and scalable business you want. For years, we’ve been working with businesses and brands to help them with their online marketing efforts. We have seen firsthand the struggles that website owners go through when trying to find ways to generate more leads. We’ve also seen a common pitfall that many of them have when building their campaigns – they simply don’t know how to create great landing pages, build valuable lead magnets, and keep subscribers engaged. Don’t take our word for it — download our case study and see how we generated 96 new leads and 18 sales in just 24 hours with Facebook Messenger Marketing Chatbots. After reading, we’re sure that you’ll want results like those for your business and we look forward to talking to you.

Conclusion

The customer journey is one of the most misunderstood frameworks in the marketing and business world. What it isn’t is simple or simplistic. Using this framework, you can turn what seems like a weak business into a leader that is truly making an impact on customers. Creating value for your customers isn’t easy, but it’s worth it. Once you start to understand your customers’ needs, you can tailor your products and services to be exactly what they want. You can focus on delivering value to your customers by making them part of the story you tell about your brand. In doing so, your customer loyalty (and bank account) will blossom! I hope this blog post has helped solidify some insights into how we create great landing pages that generate quality leads to double your sales through our CVJ framework! If you would like more information about how the CVJ can be used for your business, please contact us. As a Certified Partner Agency of DigitalMarketer, we can help you build your Customer Value Journey as it applies to your specific company.
double your sales discovery workshop
*EXCLUSIVE LIVE WEBINAR* — Make your social media vision 20/20 in 2020 with the L.E.N.S. Method

*EXCLUSIVE LIVE WEBINAR* — Make your social media vision 20/20 in 2020 with the L.E.N.S. Method

Develop a crystal clear 20/20 vision for your social media with the L.E.N.S. Method during our webinar.

On Tuesday, March 17th at 15:00 EDT, JVI Mobile Marketing is hosting an exclusive live webinar for small businesses.

Here's what you'll learn when you register for just $27.00…

What Social Networks Should I Even Be On?

Many small business owners don't even know what networks to post to, how to use them, or if they are even relevant to their industry and customers.

When Should I Be Posting?

The best times/days to post (Here's a hint: other things are more important).

How To Tap Into An Endless Supply Of Great Content

Don't ever get stuck wondering how you are going to come up with content again! We will show you some great places to find amazing, relevant content to post and how to schedule it all!

How To Save Time With Automation

One of our clients saves nearly 20 hours per week by delegating a task and automating it using a really neat software tool.

What Should I Be Posting About? (The Million Dollar Formula)

You will learn that you not only have been posting the wrong things too often but what to post about instead that will drive your engagement through the roof!

How To Create Eye-Catching Images… Without Photoshop

Learn about the simple tool we use to create compelling, eye-catching images in any size for any platform in just a few minutes!

There are only 100 spots for this webinar, so they are guaranteed to fill up quickly. Make sure you sign up today and arrive on time so you can lock in your spot for this extremely valuable webinar!

Who's Hosting This Webinar?

Jay Vics, webinar presenter
CEO/Founder of JVI Mobile Marketing, Jay Vics

Jay Vics is a "Serial Entrepreneur". Sometimes a new idea will wake him up at midnight and until he draws out the steps necessary to bring it to life on paper, he cannot fall back to sleep.

He has worked in the fields of web development, sales and marketing, and business development for his 20-year career.

Additionally, Jay has landed coverage in print and broadcast outlets around the world, including USA Today, Fox, CBS, NBS, ABC, and more.

He is married and is the proud dad of his daughter and also "dog father" of two amazing pups. He enjoys the occasional escape from small-town living to visit some city life.

He's looking forward to teaching you everything you need to know about social media on March 17th at 3:00 EDT. See you at the webinar!