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3 + 5 = 8 Important Lifesaving Reasons

3 Reasons Why Social Media Marketing Matters To a Small Business

Social media marketing has been known as one of the best marketing strategies for quite a while now. This is one of the main reasons why it is very important that you, as an online entrepreneur, utilize it to your full advantage.

JVI Mobile Marketing has a managed service called JVI Social. One of the greatest joys of helping small businesses with their social media is that I am always looking for new ideas, tips and ways to keep people engaged!

1. Increased Recognition For Your Brand

The internet is so vast that you have to grab all the opportunity that you can to improve your brand recognition. Since social media networks are widely used these days all over the globe, using it to your advantage is a must. It can serve as a voice for your brand which can help you build your reputation and visibility.

Through social media, you can attract potential customers and it will be a lot easier for them to get in touch with you through this medium. Also, using social media platforms allows you to become more recognizable not only to your existing customers but to their personal contacts too, if they share or repost your content.

2. Better Opportunities

Social media marketing also provides you with better opportunities in terms of converting potential customers to buying clients. Social media allows you to connect with an infinite web of relationships through your followers, existing contacts and target audience. By posting a video, a link to a blog, a campaign or perhaps a simple photo related to your business or any topic relevant to your company, you will be able to spark a reaction. Each of these reactions obtained from a single post is a chance for a possible conversion.

3. Increased Traffic and Conversion Rates

If you use social media marketing the right way, you can tremendously increase your website traffic and even your conversion rates. All this is made possible by social media because it promotes interaction between 2 individuals or a group. This makes marketing more efficient because of the addition of interaction between multiple human beings.
Inbound traffic to your site is greatly increased as well since you will no longer be limited to potential customers belonging to your personal contacts and existing customers.

If you use the right social media marketing strategies, you’ll be able to attract the existing members of your niche or followers in a specific social media platform that you’ve selected. This also gives you better chances of increasing your sales potential.
If you are not yet into social media marketing, you better start as soon as you can because the longer you wait the more opportunities you are missing.

In addition, we need to be accountable and help you get the most out of your social media or we are not doing our job. Katerina Petropoilou nailed it recently when she wrote “5 Lifesaving Tips for Your Social Media Manager”. She writes great stuff that allows me always to stay calm, and get things posted efficiently.


Read Katerina’s awesome article here


Here is an overview of the 5 Lifesaving tips(full article) 

1. Creating a Content Strategy

Know what to say, when to say it, to whom and how often!

2. Visual Visual Visual

Images, videos, gifs or infographics will be worth the conversion difference.

3. Connect With Your Audience 

Building Brand Loyalty takes effort and time. Put some time aside every day to connect, your engagement will be legendary!

4. Plan Ahead

JVI Social uses an automated system so we can schedule posts weeks in advance. All of our small business clients have a weekly strategy session for at least 5-10 minutes.

5. Switch it Up

No one is perfect. If something isn’t working, you can change it up and not skip a beat!

Other Useful Links:

Take a look at this article about creating a Social Media Calander by Venita Chin:

Need more engagement on Instagram, Mark Bustalino’s got you covered:

via 5 Lifesaving Tips for Your Social Media Manager




5 Big Reasons Why You Should Use Facebook Ads

5 Big Reasons Why You Should Use Facebook Ads

If you’re looking for a quick and highly effective way to reach a massive audience, then Facebook advertising is an excellent option. Read on and we’ll look at five of the biggest reasons for this and why you should consider it for your business.

  1.  It’s PPC
    PPC means ‘Pay Per Click’ and is also the format of another very popular advertising network: Google AdWords.
    The appeal of PPC is that you don’t pay anything if your ad isn’t effective. You are only paying here when someone actually clicks on your advert meaning you get free exposure for your brand and meaning that you won’t pay a dime if your ad doesn’t encourage anyone to actually visit your site. If you then make sure you dissuade anyone who isn’t likely to be a customer in your ad, you can almost guarantee ROI.
  2.  It Fits Any Budget
    Due to the nature of Facebook ads, this also means you can always afford them no matter your budget. You set the amount you are willing to pay out each time someone clicks on an ad and the only drawback for making this number low is that your ad won’t be shown as often. Even if you only spend a few dollars a week you can still try it out.
  3.  It’s Highly Targeted
    An advantage that Facebook has over Google is that it lets you target specific demographics. In other words you can choose to only show your ad to people who are single, married, above a certain age, femaleÉ etc. All this data allows you to avoid wasting money on people who aren’t in your target audience and while Google AdWords is targeted in a different way (it lets you address people searching for particular subjects) it doesn’t provide quite the same control. Facebook now also allows you to target people by their precise location.
  4.  It’s Social
    Another great advantage of Facebook ads over Google AdWords is that it incorporates the power of Facebook’s social aspect. People can like your adverts and share them, or you can use them to direct people directly to your Facebook page to get more likes there. If social media marketing is a big part of your strategy then the two are highly synergistic.
  5.  It’s Easy
    Getting started on Facebook is incredibly fast and simple meaning that you can have an ad campaign up and running in no time to start generating revenue.