*EXCLUSIVE LIVE WEBINAR* — Make your social media vision 20/20 in 2020 with the L.E.N.S. Method

*EXCLUSIVE LIVE WEBINAR* — Make your social media vision 20/20 in 2020 with the L.E.N.S. Method

Develop a crystal clear 20/20 vision for your social media with the L.E.N.S. Method during our webinar.

On Tuesday, March 17th at 15:00 EDT, JVI Mobile Marketing is hosting an exclusive live webinar for small businesses.

Here's what you'll learn when you register for just $27.00…

What Social Networks Should I Even Be On?

Many small business owners don't even know what networks to post to, how to use them, or if they are even relevant to their industry and customers.

When Should I Be Posting?

The best times/days to post (Here's a hint: other things are more important).

How To Tap Into An Endless Supply Of Great Content

Don't ever get stuck wondering how you are going to come up with content again! We will show you some great places to find amazing, relevant content to post and how to schedule it all!

How To Save Time With Automation

One of our clients saves nearly 20 hours per week by delegating a task and automating it using a really neat software tool.

What Should I Be Posting About? (The Million Dollar Formula)

You will learn that you not only have been posting the wrong things too often but what to post about instead that will drive your engagement through the roof!

How To Create Eye-Catching Images… Without Photoshop

Learn about the simple tool we use to create compelling, eye-catching images in any size for any platform in just a few minutes!

There are only 100 spots for this webinar, so they are guaranteed to fill up quickly. Make sure you sign up today and arrive on time so you can lock in your spot for this extremely valuable webinar!

Who's Hosting This Webinar?

Jay Vics, webinar presenter
CEO/Founder of JVI Mobile Marketing, Jay Vics

Jay Vics is a "Serial Entrepreneur". Sometimes a new idea will wake him up at midnight and until he draws out the steps necessary to bring it to life on paper, he cannot fall back to sleep.

He has worked in the fields of web development, sales and marketing, and business development for his 20-year career.

Additionally, Jay has landed coverage in print and broadcast outlets around the world, including USA Today, Fox, CBS, NBS, ABC, and more.

He is married and is the proud dad of his daughter and also "dog father" of two amazing pups. He enjoys the occasional escape from small-town living to visit some city life.

He's looking forward to teaching you everything you need to know about social media on March 17th at 3:00 EDT. See you at the webinar!

How to Target Local Customers Using Geolocation Marketing

How to Target Local Customers Using Geolocation Marketing

geolocation marketing targets  customers who are nearby

You may be wondering how to target local customers using geolocation marketing. Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you.

One way to accomplish that goal is to use geolocation marketing. Here’s what you need to know.

What is Geolocation Marketing?

Let’s start with the basics. Geolocation marketing is a type of marketing that’s location-specific. By that, I mean that you can connect with potential customers who are near your business and target them directly with offers and ads.

The benefits of geolocation marketing are clear:

  • You’ll have access to a highly targeted audience of people who are likely to frequent your business
  • You can attract new customers by reaching out to them with offers that appeal directly to them
  • You can learn about the shopping habits and preferences of your existing customers. Use what you learn to grow your business
  • You can reward your most loyal customers with special content and offers designed to turn them into brand ambassadors

In other words, geolocation marketing can help you to tap into a resource base of your existing customers and potential customers in your area, allowing you to connect with them and market your business in a way that’s likely to yield a high return on your investment.

Tools to Use for Geolocation Marketing for Your Business

There are three kinds of geolocation marketing that you can use depending upon your needs. They are:

  1. Geotargeting. This is the broadest form of geolocation marketing. It uses the IP addresses of your customers’ web browsers. In practical terms, you can’t use geotargeting for precise target audiences because it can’t pinpoint your audience’s location exactly. It’s best suited for marketing to general regions, cities, or states.
  2. Geofencing. Geofencing is more precise than geotargeting, allowing you to target specific neighborhoods and even streets. Don’t think that limits you, though – it can also be used for entire towns or cities. Geofencing uses mobile devices’ GPS locations instead of IP addresses. That means you can track your customers’ locations even if they move. It’s ideal for attracting foot traffic but not as effective for tailoring specific marketing campaigns to your target audience.
  3. Beacons. Beacons are by far the most specific option for geolocation marketing. A beacon is a small device that you’ll put inside or near your business. It collects data from Bluetooth signals in smartphones. They’re ideal for use in places with poor Wi-Fi reception because they’re used for close communication. The Bluetooth technology allows you to send messages and offers directly to customers who are in range.

The type of geolocation marketing you choose depends on what you hope to accomplish with it. If your business is highly dependent upon foot traffic, you may decide that geofencing is the most cost-effective and useful form of geolocation marketing.

Tips for Using Geolocation Marketing

Now, let’s talk about some specific tips to help you make the most of geolocation marketing and grow your business. There are lots of ways you can use this technology. Here are some suggestions.

  • Target people in a venue or at an event. If yours is the type of business that relies on foot traffic and you’re near a popular event venue, such as a stadium or theater, you can set up a geofence to target people who are at the place you specify. For example, a bar could target concertgoers at a nearby theater. You can also use this option to target office complexes and neighborhoods.
  • Set up a geofence in your delivery area. If you own a business that delivers – whether you’re delivering Thai food or furniture – you can easily use geofencing to target the people who live in the area you service. Those people are the most likely to buy from you and they may not know about your business – until you use geolocation marketing to tell them what you have to offer.
  • Use geotargeting to map out your audience based on where they are. While geotargeting is a more “big picture” type of geolocation marketing, it can be extremely useful to help you find people who are nearby. For example, if you sell a luxury product, you can use geo-targeting to get your message to people who live in upscale neighborhoods.
  • Use geolocation marketing to learn about your target audience’s buying habits. For example, you might have a nearby competitor and use geotargeting to provide potential customers with an incentive to visit your business.
businesses can use geolocation marketing to attract nearby customers

Beacons

  • Use a beacon to attract foot traffic to your store. What if you own a retail store or restaurant that relies heavily on foot traffic? You can set up a beacon to ping your customers when they’re in range and then target them with specific offers. For example, if you own a restaurant near a busy downtown area or office park, you can send out an offer about your happy hour, including information about special deals on appetizers and drinks.
  • Speaking of beacons, you can also use them to send you an alert when a repeat or loyal customer is in your store. Imagine how flattered and grateful your customers will be when you show up at the door to greet them by name and show them what you’ve got to offer! This is a terrific tool for personalized marketing that can turn loyal customers into brand ambassadors.

The bottom line here is that geolocation marketing allows local businesses to use GPS technology to connect directly with the customers – and potential customers – who are most likely to frequent their stores.

The key to geolocation marketing is to determine which method will deliver the returns you want. That means defining your marketing goals and choosing the tech that’ll allow you to achieve them, whether it’s a beacon or a geofence.

Want to attract more local customers to your business? JVI Mobile can help.

6 Winning Content Marketing Strategies for Local Business

6 Winning Content Marketing Strategies for Local Business

Effective Online Marketing

As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to stretch your marketing budget as far as you can. You might not have the money to take out Google ads or even to pay for Facebook advertising, but that doesn’t mean that you have to accept lackluster marketing results. Content marketing is a major piece of any online marketing strategy.

Content Marketing strategies for your local business
“Content isn’t just words on a page, it’s everything you put out there on the web to engage your audience.”

Content marketing is the key to help your company succeed. When you make the effort to create unique and valuable content to share online, you can let what you create speak for you without having to spend a lot of money. The kind of content you create, as well as how and when you share it, are both important when it comes to spreading the word about your company. With that in mind, let’s look at 6 content marketing strategies that you can use to help increase traffic to your website and grow your business.

1. Concentrate your content creation efforts on evergreen content. Evergreen content is content that isn’t likely to feel dated anytime soon. For example, a blog post about a current event would not be considered evergreen; a post that defined some industry terms and jargon would be considered evergreen.

The key is to find topics that will interest your current and future customers for some time to come. Some examples might include how-to guides, tutorials, frequently asked questions, and posts addressing problems that are common to your customers. For example, if you own an apparel store, a post about dressing different body types could have a long life online because it will always be of concern to the people who shop at your store. You can and should re-post evergreen content periodically, and make updates as needed.

2. Concentrate your SEO efforts on getting high-quality backlinks and using local keywords. If you know anything at all about search engine optimization (SEO), you know that it’s a broad topic and one that is constantly changing. In the early days of the internet, all a webmaster had to do was stuff websites with keywords to get a high rank on Google. Today, search algorithms are very sophisticated. Keyword density is only one small piece of the puzzle.

Content Marketing for Google and SEO Results

Ranking for top keywords will be difficult, but that doesn’t mean that you shouldn’t think about keywords. For local companies, the best option is to focus on long-tail keywords with a geographical component. Instead of aiming at a keyword like “video games,” you might decide to try to rank for “buy video games in Forest Grove.” It’s a longer keyword, but one that local customers are likely to use when looking for a local retailer. The same is true of backlinks. The number of backlinks you get is less important than the quality of your backlinks.

There are certainly sources where you can buy back links, but that’s considered a “black hat” SEO practice and is just as likely to earn you a penalty from Google as it is to bring traffic to your website. Instead, look for guest blogging opportunities on websites that are relevant to your business. Also try to get your site listed in industry directories.

3. Use social media wisely. A lot of small companies make the mistake of looking at Facebook (or Twitter or Instagram) as a way to advertise themselves. The problem with that it is that it completely leaves out the social aspects of social media. The people who follow you on social media are not doing so because they want to be at the receiving end of an endless stream of promotional messages. They do it because they want to be entertained, engaged, and informed. This is one of the most misunderstood content marketing methods.

MySoPro | Like Hootsuite but better - and with unlimited accounts - and an image editor built in | JVI Mobile

” At least 80% of your social media content should be aimed at providing value to your followers.” That means that for every five things you post, four of them should be entertaining, relevant, and devoid of any overt sales pitches. The other one can be a direct marketing appeal, but even then, you should make sure to include something of value for your followers.

JVI Mobile uses the LENS method for social media posts. Listening (L) posts are designed to begin a conversation and create engagement (like, comment and share). Educating (E) posts are facts, trivia, do-you-know, or how-to posts designed to teach the reader. Networking (N) posts are written to share other people’s content while tagging them and building online relationships. Selling (S) posts are where you promote your products and/or services and should be used the least (20% of the time). Using the LENS method, you will develop a clear, 20/20 vision for your social media presence.

Content Marketing - JVI Mobile - Content is King4. Encourage readers and followers to share your content. The whole point of content marketing is to bring new visitors to your website and ultimately, to your business. For that reason, it isn’t enough simply to create compelling content; you must also make that content interesting enough to share, and provide people with the means of sharing it.

To make it interesting, write a great headline – many people who write online say that they spend as much time on their headlines as they do on the rest of their content combined – that includes numbers or compelling words like tips, tricks, ways, ideas, lessons, or facts.

It’s also important to keep your headline short. No more than 65 words so that the whole title can be viewed on a list of Google search results. In terms of making it shareable, you should embed social sharing buttons on your website and blog, and actively encourage your followers to share your content. You won’t want to do it on every post, but on something that you think is especially likely to attract new customers, come right out and ask people to share what you’ve created.

5. Find ways to make your content visually compelling. The average internet user is exposed to hundreds of pieces of content per day. You can make yours stand out by adding compelling images – originals are best, since many stock photos are generic and not very exciting – infographics, or videos are even better. An infographic can be an especially good way to share a large volume of information or data. It’s easier to read and absorb than an article would be, and infographics are highly shareable, and videos are naturally more engaging for visitors than reading a lot of text.

6. Submit a Press Release. Don’t underestimate a well written PR, it’s like a news nugget that online search engines like Google, Yahoo and Bing love as well as it attracts local press. It’s an easy way to boost your online visibility, and marketing your business at the same time. Once you’ve submitted your PR online – contact your local news media and ask if they would publish it too – you may be surprised!

Whether you do it yourself through directories like PR Web or PR Newswire or hire marketing agency to create and submit it on your behalf, press releases are a great content marketing strategy for any local business.

If you use these six strategies, your content will always be compelling, entertaining, and valuable to your followers. The more value you provide, the more likely it is that one-time customers will become repeat customers and that new visitors to your website will end up buying from you.

Learn more about digital marketing by visiting JVI Mobile Marketing or by contacting us!


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How to Reach Your Intended Audience with Facebook Ads

If you want to ensure you’re getting the best results from your Facebook ads, you need to know they’re reaching the right audience. The good news is, thanks to the social media giant’s huge range of targeting options, this couldn’t be easier. 

By only reaching the people who actually matter, your ads have a lot more value and in turn deliver a much higher conversion rate. So how exactly can you ensure you’re reaching the right audience?

Location and demographic targeting

Two of the most powerful targeting options available when you create a Facebook ad are location and demographic. You can choose exactly where you want your customers to be based. This is especially useful for local businesses focused solely on drawing in local customers to their stores.

Narrowing down the location is only the first step. The next is to target specific demographics. You need to think about the type of consumer that’s going to be most interested in your product.

For example, will Millennials be more interested in what you have to offer, or would your services best suit those over the age of 40? You can specify certain age groups when targeting your ad to ensure you’re reaching the most appropriate audience. That’s not all, you can also target things such as:

  • Gender
  • Relationship status
  • Employment

The more you narrow down your audience, the better the results you’ll have. However, one thing you should be careful of is behavioral targeting. While it may seem clever, 68% of consumers state they are not ok with targeted ads that follow them around based upon their behavior.

The benefits of running multiple ads

Of course, targeted ads largely only help if you know WHO you are targeting in the first place. However, it is possible to develop a deeper understanding of your target audience by running multiple ads.

It can be extremely beneficial to run several targeted ads at the same time, each targeting a different demographic or location. That way, you can see exactly which groups are most interested in your product.

You may just be surprised to discover that a different group of people to those you initially planned to target are more interested in what you have to offer. 

It’s pretty simple to set up a targeted Facebook ad. The options are automatically presented to you once you’ve chosen your ad objective. However, it is a good idea to do your research first. That way, you’ll know exactly who you should be targeting and which options have the best chance of success.

Learn more about online marketing by visiting JVI Mobile Marketing or by contacting us!