Don’t Underestimate the Power of LinkedIn
Six months or so ago, we gave you five of the best reasons to get going on creating- or better yet- growing and maximizing the potential of your LinkedIn profile. We’re so empowered by what LinkedIn can give to your organization we’ve got five more.
And to help educate you still more, take a look at what content and social media marketing “YouTuber”, coach, and public speaker Amy Schmittauer had to say about the power of LinkedIn. It’s a quick watch and you can’t help but be wrapped up in her excitement. You can check out all of her videos here.
Amy’s Top 5 Advantages of LinkedIn Marketing
Here are Amy’s Top Five, and we couldn’t agree more:
- LinkedIn is all about business and its audience is ready to receive valuable information that can make their careers and businesses grow. You can be more assertive on LinkedIn than you can on other social networks for just this reason.
- LinkedIn has blogging capabilities and networking all in one place with their publisher program. This can get people not only to your profile but your website as well.
- Drive powerful group engagement about topics that you create! Every engaged person is a potential lead!
- Become a top influencer on LinkedIn and you’ll be looked to as a resident expert in your field.
- Most importantly, you can learn to target your audience by researching who has viewed your profile and your postings!
Let us help you find out how you are doing now and take your results to new highs! At JVI Mobile, we are passionate about creating and growing awesome social relationships. We are happy to help guide you on your way!
5 Reasons You’ll Want to Publish on LinkedIn
Okay, all of you who have published on LinkedIn raise your virtual hands…
That’s what I thought. Not many consider LinkedIn when choosing where to publish content, and in point of fact, that’s a big mistake.
Now that it is open to the all LinkedIn users, it’s still something of an afterthought among content marketers. This is a shame, because publishing on LinkedIn is pay dirt for content marketers who know how to use it effectively. Let’s check out a few of the reasons why you need to be putting great content onto this platform!
5 Reasons LinkedIn needs to be your content choice!
To establish authority – Publishing before a community of professionals is an excellent way of becoming the thought leader you are seeking to be. This can help you in many ways, not only on LinkedIn in terms of added connections and influence, but in your industry and Google as well.
Syndicating your content – Being able to post content that you may have used on your blog a while ago is a good way to find a new readership. Many times the audience on LinkedIn will not have seen your content, and could be more inclined to give it a serious read, given the nature of the platform.
Publish your content before a serious audience – You will be able to find a more serious approach to your content on this platform. There’s not a lot of fluff traffic to be found here. You can also find gold by publishing to LinkedIn groups as well.
Killer engagement – People active on LinkedIn are highly engaged, and likely to comment and contact you if they see something that appeals to them.
Possible virality – If you publish something truly good that’s getting noticed, you might get a little help from LinkedIn itself in the form of making your content available on one of the Pulse category pages, or on the Home page of LinkedIn itself. This is where the traffic really begins to flood in!
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