Are homepage conversions lagging behind your expectations? There is an art to designing a high-converting home page, and a lot of small businesses simply don’t give the content and appearance of their website enough attention.
Our 11 Tips to Increase Home Page Conversions
- The first thing you need to consider is the quality of the images on your homepage. A page that’s densely packed with text is not going to be appealing to the majority of internet users. On the other hand, a page that mixes text with effective images is far more likely to convert. A great image is one that accurately reflects your product or industry. If you can afford it, the best option is to hire a photographer to take pictures of your business and employees. However, if budget is a concern, don’t be afraid to use stock photos as long as they are unique and not cheesy. Stay away from anything that is obviously a stock photo and go for images that are striking and appealing. Also, you should strongly consider using pictures of people’s faces, which tend to draw customers in.
- Use strong marketing copy that focuses on the things that are most important to your customers. When people search for a keyword, they are really asking a question – and most often, they are asking about a problem that they want to solve. When your home page uses language that plays to your visitors’ emotions, it can trigger a powerful response – one that’s very effective in terms of increasing conversions. There’s an old advertising trope that says that using fear, uncertainty, and doubt (FUD) helps drive sales. The most effective home pages don’t market openly in fear. Instead, they focus on a user’s problem (which may be making them feel one of those three emotions), empathize with it, and then offer a concrete solution.
- Make sure that your value proposition is clear. What are you offering, and why should people be interested? It’s not enough to have well-written copy. You need a strong headline that will immediately put visitors to your site in the proper frame of mind.