How to Double Your Sales and Build Loyalty With Customers

How to Double Your Sales and Build Loyalty With Customers

When you own an online store, getting new customers is an ongoing challenge. You may want to double your sales, but you are constantly trying new things to raise awareness about your store and your amazing products.

But — the things you try aren’t working like you thought they would.

You aren’t getting the interactions on Facebook that you hoped you’d get, your site traffic isn’t climbing, and sales are staying stagnant…

So what do you do?

We’re going to walk you through the steps we use with every one of our clients to help them double their sales and build loyalty with their customers using proven techniques that address every aspect of their marketing. By the time you are done reading, you’ll know exactly how to double your sales for your store and keep customers coming back for more.

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Step #1: Plan for Sustainable Growth to Double Your Sales

Predictable and sustainable growth is the holy grail of any business. Can you imagine what it would be like if you could count on a certain amount of growth from one month to the next — how would that change your business?

The model that we recommend using to get you to that point is called the Growth Triad. As you can guess, it has three parts. As we start working with each of our clients, one of the first things we do is assess the three areas and then work to fill in the gaps.

Documented Strategy

Many business owners fall victim to something called “shiny object syndrome” — they constantly find and think of new things to do to help their business grow. So they jump in and make things happen and hope for the best.

Unfortunately, it doesn’t usually work out in their favor. Random acts of marketing rarely get the results you want — and definitely won’t double your sales. On the rare occasion that you do land on something, it’s often impossible to replicate again with the same success.

That’s why we recommend documenting your strategy before you start executing. When you have a plan for what you’re doing before you start out, it’s much easier to predict and track what’s going to happen.

Tools and Tactics

You will also require specific tools and proven tactics to help you execute your strategy.

This could include tools like:

  • Landing Page Builder
  • CRM – Customer Relationship Management Software
  • Email Automation Software
  • Social Publishing and Monitoring Software
  • Graphic Design Software
  • Video Recording/Editing Software
  • Search Engine Optimization Software

Proven tactics can be anything that you’ve done previously with success or things that you hire an expert (like us) to implement for you.

Actionable Metrics

It’s important not to concentrate on vanity metrics. Vanity metrics are the stats that people seem to focus on because they seem like they should be important — but ultimately, they don’t have a direct impact on the results you’re trying to achieve.

For example, most people focus on things like website traffic and views on a social media post. Those metrics aren’t a great indicator of success.

Instead, if you want to double your sales, you should focus on metrics you can actively impact and that are measurable. For most initiatives, you will want to track a mix of lead and lag metrics.

  • Lag metrics are the numbers that happen after success or failure. These are things like revenue, profit, quality, and customer satisfaction. They tell you how you did, but only after you’ve already done it.
  • Lead metrics are the things you can impact along the way. For example, if you are trying to increase sales by the end of the month (lag metric), and you know that posting daily on your Facebook page will get the sales you need, then your lead metric would be the number of posts per day on your FB page.

Step #2: Know Your Customers

Next, you will want to really get to know your customers. Most people focus on overarching demographics like age, marital status, homeownership, income, familial relationships, etc.

Knowing those things is good, but the most important part of your customer avatar is their story — their motivators, fears, inspirations, and goals.

A customer avatar is a semi-fictional representation of your ideal customer. To create a complete customer avatar, you’ll want to identify the following:

  • Their goals and values — what do they want to achieve, and what do they consider to be important values?
  • Where they get their information — books, magazines, blogs, conferences, gurus, and other sources of info.
  • Their demographic information — name, age, gender, marital status, number of children, and location.
  • Any challenges and pain points — the things that are holding them back and how they feel about those things.
  • Their objections and their role — do they have the authority to hire you, and if so, why wouldn’t they want to?

Once you have a firm understanding of where they are now in their life, you can help communicate to them where they can go if they buy your products. We use a simple tool called a Before and After Grid to help us map this out for your target customers.

The Before and After Grid documents their journey from before having your product to after they’ve purchased your product. This handy tool helps us clarify the marketing messages that will resonate with your audience.

The Before and After Grid includes:

  • What They Have — the things they physically have before and after buying your product.
  • How They Feel — the way they feel with and without your product.
  • What Their Day is Like — what their average day looks like with and without your product.
  • Their Status — how they think about themselves before and after buying your product.
  • Good vs Evil — the evil is what’s plaguing them before they purchase and the good is what’s created in their life after they purchase.

We’ll have the language we need to help them understand how a purchase will transform their lives from where they are now to where they want to be.

Step #3: Plan their Journey

The customer value journey is a framework that helps us understand how to build loyalty with customers (allowing you to double your sales). It’s about understanding what moves your customers along the customer value journey from the first time they buy from you to the time they buy from you again and again. It is with this framework that we turn complete strangers into raving fans in any business.

The customer value journey is about more than just digital marketing. It’s about bridging human relationships with the entire customer experience. This includes everything from the first time a total stranger encounters your brand to the time they go to make a purchase, leave a review, and send you referrals.

The Customer Value Journey

First, we need to get to the bottom of how the customer value journey is different from marketing. Most marketers today think in terms of platforms, tactics, or activities. This makes sense because their focus is on making the most of the available resources to create more conversions. It also means their focus is on growing the top line, increasing profits, and increasing shareholder value.

But this is not the entire picture. A brand can give customers a great experience across all the touchpoints between awareness through purchase, and then to reviews and referrals.

But first, it is important to look at this journey as a human-to-human relationship. There is a sequence that must be followed. Think of it like dating. Many digital marketers try to do too much on the first encounter with a stranger. They try to sell them something too fast. This is the equivalent of asking,

“So, I was thinking… On our first date, while we are having our coffee, why don’t we determine how many kids we are going to have and pick out their names?”

Definitely not the best first impression, and I imagine you won’t get very many dates (i.e. conversions), if any. Marketers and brands do this every day, and then think that online marketing doesn’t work at all. The sequence is important. We go into this in great detail during our half-day program HowTo.Strategize: The Digital Foundations Bootcamp.

Understanding the Customer Value Journey

As an entrepreneur, you are always looking for ways to cut costs, but also double your sales. At any given moment, there are probably thousands of things you could do to cut costs and increase revenue. Maybe you could run fewer ads or use lower-quality landing pages. Maybe you could implement a cheaper SEO campaign. But as a small business owner, you should look at the largest opportunities that can offer the highest return on investment.

One of those opportunities is the customer value journey. It’s the proven framework used by thousands of companies that helps you understand how to build loyalty from scratch. What Is the Customer Value Journey? You can think of the customer value journey as a roadmap to understand how and why your customers engage with your business and how to make the relationship more valuable to you and your customers.

The Customer Value Journey Map

double your sales with the customer value journey

This framework was designed by the world-class digital marketing training company, DigitalMarketer in Austin, Tx.

DigitalMarketer’s Customer Value Journey Framework is an eight-stage customer journey that thousands of companies, including several Fortune 100 companies, use as a guide to build their marketing strategies. It will help you identify what actions to take at each stage and when so that the content and campaigns are based on a cohesive strategy. The Customer Value Journey Map lays out the journey a customer takes from stranger to raving fan, through the lens of a business’s digital marketing channels. Once you master this, you can definitely double your sales — often!

We will start with the way a stranger finds out about your brand and finish with that same customer telling all of their family and friends or colleagues about your services.

Awareness

  • This one is obvious. Prospective customers need to learn about you and your products, so they know you exist. Prospects find out about you through organic or paid search. We will discuss the 4 best ways more in the next section, but for now, this is typically where most businesses wrongly stop marketing and immediately start selling.

Engage

  • This stage is all about them showing interest in you — interacting with social posts, reading blog articles, etc. When someone finds you, what is the first thing you want to show them? This is called content marketing and it is much different from selling. Sales come later. This is about building enough trust and credibility that they take a real look at you.

Subscribe

  • Notice we haven’t started talking about selling anyone anything yet? This stage is basically asking someone for their digits. You know, not literally. Once trust has begun to build, you can ask for a small commitment like giving you their contact information in exchange for something valuable like a webinar, free samples, or downloadable guides/checklists/books. Maybe even an e-book or a mini-course.

What is the cornerstone of our Customer Value Journey Framework?

    • Creating great landing pages, building valuable lead magnets, and keeping your new subscribers engaged. These elements make up the “Subscribe Stage” of our 8-stage, 1-page digital marketing strategy.
    • The subscribe stage could be the most important step in your marketing strategy, especially to double your sales. This is the third stage of the CVJ and it typically consists of 3 main components:
  1. The Opt-in
  2. The Lead Magnet
  3. The Introductory Email Drip Sequence
  • The opt-in is the point of conversion. This could be by way of a web landing page, chatbot, or text message opt-in form. The lead magnet can be any valuable content you are willing to give in exchange for permission to follow up with your new subscriber. An introductory email drip sequence should try to re-engage and start connecting with these prospects as quickly as possible, so they know, like, and trust you more before expecting them to buy from you on their own accord.
  • The most important thing is that you have something valuable for the person for giving their email address (lead magnet) and they are captivated by what you have to offer enough to give up an email in exchange.
  • A great landing page will also encourage prospects to take the next step: getting them on your list or newsletter as well! This can be done with social buttons like “Get Offer Now”, which allows people who want more content from you to automatically subscribe when signing in to one of our platforms. It could also be encouraging visitors to sign-up with exclusive offers, early access deals, discounts–whatever it takes. The more people decide to take advantage of these offers, the great chance you have to double your sales!

Convert

  • We’ve made it… After a few phone calls, we finally got the “first date”! Ok, in the digital marketing world, those “phone calls” are probably just a series of emails to build more trust, but in each one, the goal was to lead someone to make a commitment to you. This is their first investment of either money or time. You can do this with a high-value, low-risk entry-point offer Some folks call this the tripwire, others a loss-leader. We call it a conversion. As soon as someone takes this step, the whole relationship changes. This stage could be a low-dollar offer or a workshop. Now, what do we say on the “date”?

Excite

  • Now that they’ve made their initial investment with you, it’s time to get them excited about working with you. We are on stage 5 of 8, and we still haven’t sold this person our core offer yet. However, this is the stage where the magic happens… This magic is called the “AH-HA Moment”. The goal of the last stage was to get a commitment, so we can take our offer from a nice-to-have to a must-have and deliver this ah-ha moment that makes people say,

“SHUT UP AND TAKE MY MONEY!”

Ascend

  • Finally! 6 stages into this process, and we can talk all about customers buying our core offerings. What took so long? At this stage, you are aiming for repeat purchases and larger purchases. You want to move them from the initial purchase up the ladder to being a loyal customer. It takes time to earn trust, and get people to know, like, and trust you enough that they are willing to become a customer. This is where we look at ways to additionally maximize our offers to include cross-sells, upsells, and retention-based deals like subscriptions or retainers.

Advocate

  • Do you look at online reviews when you travel, go out to eat, or need services for your car or home? Just about everyone does. Nothing says a business is good like a testimonial or an online review. Customers in this stage will happily give testimonials and make referrals when they are asked. There are some great software tools out on the market that can make the review collection and reputation management process a breeze. We know because we own and market a product that does this well. Typically, if you don’t want to spend money on a fancy digital tool, you could just ask people verbally for them to write a review. But are you really going to follow up?

Promote

  • No deal is easier to close than a warm referral. Who is sending you new customers? Networking is great, but if you can get existing customers to refer new customers to you, you’ll easily be able to double your sales. Better yet? Put a system in place to incentivize people to tell others. These customers are happy and will enthusiastically recommend you to others without being asked. Secret strategy? Stickers and T-shirts are magical. By the way, in 2021, face masks are the new t-shirt!

The Big 4 — How Do Strangers Find You Online

The awareness stage of the Customer Value Journey is made up of four traffic generating places our friends at DigitalMarketer.com refer to as “The Big 4”. They are:

  1. Google Ads
  2. Facebook
  3. Instagram
  4. YouTube

Probably no coincidence that this list is actually just 2 companies since Facebook owns Instagram and YouTube is owned by Google.

Fun Fact: The world’s 2nd largest search engine is YouTube, so Google owns the top 2 search engines on the planet!

How to Turn Your Fans and Followers into Paying Customers (and thus double your sales!)

You’ve got a big following on social media.

So what?

Unless those followers are paying you for products or services, they don’t mean much. It seems more of a “Vanity Metric”. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can help you get more traffic and attention.

That said, sales and profits are the names of the game. If those followers aren’t buying from you, they’re not doing anything for you in real terms… and they certainly won’t help you double your sales.

The solution? Take those fans and followers and convert them into paying customers. Here’s what to do.

Get to Know Your Audience

As the owner of a small or medium-sized business, you may not have given a lot of thought to what makes your customers tick. And yet, customer analysis is the key to turning casual fans and followers into customers.

Creating a detailed customer persona can help you understand your audience. Your persona should include:

  • Demographic information, including the age, gender, educational background, and income of your ideal customer
  • Psychographic information, including what your ideal customer likes and dislikes, and most importantly, the pain points that led them to look for your product or service.

I should point out that you will likely need more than one customer persona depending on what your business is. For example, if you sell products for both children and adults, you might need a Parent Persona and a separate Adult Persona for people without children.

Provide Value to Your Target Customers

Once you know who your target customers are, your next mission is to give them what they want. Here, I’m talking about entertaining and ACTIONABLE content that provides tangible value to the people you want to convert.

In other words, be generous with your knowledge. It doesn’t matter what your business is, you know it better than anybody else. Give some thought to what brings your customers to you — and what would convince them that your product or service is the best option to solve their problems.

You can provide value in a variety of ways. Here are some examples:

  1. Write blog posts that address common questions and offer real solutions.
  2. Do a live Q & A on social media.
  3. Create a lead magnet that demonstrates your authority and provides a solution to a common problem.

Regardless of the type of content you create, your goal should be to make it immediately and undeniably useful to the people you most want to reach.

Interact with Your Followers and Fans

Having a large following is one thing, but ultimately, we all want to feel valued. Your job as a business owner is to make your fans and followers understand that you value them and care about them.

The answer is communication. That can mean a lot of different things, but here are some effective tactics that have been proven to work.

  • Ask your followers’ opinions and use the responses to focus your content on their needs.
  • Integrate your social media with your customer service, empowering your employees to respond to questions and complaints quickly.
  • Create a chatbot to provide immediate help when someone messages you or visits your website.
  • Create a lead-nurturing email sequence to inform subscribers about your product and give them an incentive to buy it.

Ultimately, consumers want to feel that the companies they buy from care about them and want their business. Without communication, you can’t demonstrate the importance of your customers… and you can’t double your sales!

What is Chatbot Marketing

Another way we’ve acquired new opt-ins is through chatbots. What is a chatbot? Great question. Chatbots are an automated chat service that can answer questions, process orders, and provide other valuable information, like lead magnets. They are an important part of the future as they will be able to handle customer communications 24 hours a day with no break!

Chatbots are a relatively new way to collect user information without sending them to another page. The most common form of chatbot is through Facebook Messenger. You can use a service like Manychat and when people comment on a post or click on an ad, you can have your chatbot begin a conversation with that person, offer your lead magnet, and add the user’s email to your email provider. This will kick off your drip sequence.

What is an Email Drip Sequence?

The intro drip sequence needs to be designed to re-engage prospects who might have dropped off down the funnel and get them back in contact with our brand. Different emails can offer different benefits: for example, we could send a content-rich article about building prospect relationships or an exclusive discount code that new subscribers can use as soon as they sign up with us! This is also where you introduce yourself–“Who are you? How will this relationship work? What do I need from you? Why should I trust you? How often will I hear from you again?”

Curate Content

Do you know that feeling when you walk into a store and a salesperson pounces on you before you have time to draw a breath? Very few of us enjoy that feeling, and the chances are good that your customers don’t, either.

While your social media content can and should focus on what you and your products can do for potential customers, it’s important to keep the direct sales pitches to a minimum (even though you want to double your sales). The solution? Curating content from other sources.

Content curation means pulling content from:

  • Industry-relevant publications
  • Influencers
  • News sites
  • Social media pages from other companies (just don’t share things from your competitors!)

Make sure that the content you choose to share is highly relevant to the people in your target audience. While there’s nothing wrong with (occasionally) sharing content without adding anything to it, I think the best way to curate content is to add your take on it before posting.

Here’s a quick example. Say you own a gym and you find an article about the health benefits of exercise. If the article left anything out, you could mention it in your post. Or, you could elaborate on something that’s in the post to add your own take on it.

It’s a good rule of thumb that no more than 20% of your social media content should be direct sales pitches. The remaining 80% should offer value, information, and entertainment.

Use Retargeting to Double Your Sales

Retargeting is one of the most cost-effective forms of advertising because it focuses on people who are already engaged with your business and interested in your products.

By using a Facebook pixel, for example, you can target people on Facebook who have:

  • Visited your website or read your blog
  • Put items into their cart without checking out
  • Followed you on Facebook or Instagram
  • Clicked an ad

You probably know the statistic that says it can take between five and seven “touches” from a brand or company before conversion. The more often you can get your name and products in front of people, the more likely it is that they’ll eventually become customers. It’s a numbers game and retargeting can help you win it. I’ve focused here on Facebook retargeting, but you can also retarget on Google – something to keep in mind.

Remember, your social media followers are following you for a reason. They are interested in you and your company. It’s up to you to give them a reason to take the next step and become customers – and the tips I’ve listed here will help you to accomplish that goal, plus double your sales.

Step #4: Get the Support You Need

All of these steps seem fairly straightforward and easy to follow — but like most things, there’s a learning curve.

You can try to implement everything we’ve discussed here on your own, or you could skip the learning curve and move straight to doubling your sales and getting the sustainable and scalable business you want.

For years, we’ve been working with businesses and brands to help them with their online marketing efforts. We have seen firsthand the struggles that website owners go through when trying to find ways to generate more leads. We’ve also seen a common pitfall that many of them have when building their campaigns – they simply don’t know how to create great landing pages, build valuable lead magnets, and keep subscribers engaged.

Don’t take our word for it — download our case study and see how we generated 96 new leads and 18 sales in just 24 hours with Facebook Messenger Marketing Chatbots.

After reading, we’re sure that you’ll want results like those for your business and we look forward to talking to you.

Conclusion

The customer journey is one of the most misunderstood frameworks in the marketing and business world. What it isn’t is simple or simplistic. Using this framework, you can turn what seems like a weak business into a leader that is truly making an impact on customers. Creating value for your customers isn’t easy, but it’s worth it. Once you start to understand your customers’ needs, you can tailor your products and services to be exactly what they want. You can focus on delivering value to your customers by making them part of the story you tell about your brand. In doing so, your customer loyalty (and bank account) will blossom!

I hope this blog post has helped solidify some insights into how we create great landing pages that generate quality leads to double your sales through our CVJ framework!

If you would like more information about how the CVJ can be used for your business, please contact us. As a Certified Partner Agency of DigitalMarketer, we can help you build your Customer Value Journey as it applies to your specific company.

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How to Target Local Customers Using Geolocation Marketing

How to Target Local Customers Using Geolocation Marketing

geolocation marketing targets  customers who are nearby

You may be wondering how to target local customers using geolocation marketing. Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you.

One way to accomplish that goal is to use geolocation marketing. Here’s what you need to know.

What is Geolocation Marketing?

Let’s start with the basics. Geolocation marketing is a type of marketing that’s location-specific. By that, I mean that you can connect with potential customers who are near your business and target them directly with offers and ads.

The benefits of geolocation marketing are clear:

  • You’ll have access to a highly targeted audience of people who are likely to frequent your business
  • You can attract new customers by reaching out to them with offers that appeal directly to them
  • You can learn about the shopping habits and preferences of your existing customers. Use what you learn to grow your business
  • You can reward your most loyal customers with special content and offers designed to turn them into brand ambassadors

In other words, geolocation marketing can help you to tap into a resource base of your existing customers and potential customers in your area, allowing you to connect with them and market your business in a way that’s likely to yield a high return on your investment.

Tools to Use for Geolocation Marketing for Your Business

There are three kinds of geolocation marketing that you can use depending upon your needs. They are:

  1. Geotargeting. This is the broadest form of geolocation marketing. It uses the IP addresses of your customers’ web browsers. In practical terms, you can’t use geotargeting for precise target audiences because it can’t pinpoint your audience’s location exactly. It’s best suited for marketing to general regions, cities, or states.
  2. Geofencing. Geofencing is more precise than geotargeting, allowing you to target specific neighborhoods and even streets. Don’t think that limits you, though – it can also be used for entire towns or cities. Geofencing uses mobile devices’ GPS locations instead of IP addresses. That means you can track your customers’ locations even if they move. It’s ideal for attracting foot traffic but not as effective for tailoring specific marketing campaigns to your target audience.
  3. Beacons. Beacons are by far the most specific option for geolocation marketing. A beacon is a small device that you’ll put inside or near your business. It collects data from Bluetooth signals in smartphones. They’re ideal for use in places with poor Wi-Fi reception because they’re used for close communication. The Bluetooth technology allows you to send messages and offers directly to customers who are in range.

The type of geolocation marketing you choose depends on what you hope to accomplish with it. If your business is highly dependent upon foot traffic, you may decide that geofencing is the most cost-effective and useful form of geolocation marketing.

Tips for Using Geolocation Marketing

Now, let’s talk about some specific tips to help you make the most of geolocation marketing and grow your business. There are lots of ways you can use this technology. Here are some suggestions.

  • Target people in a venue or at an event. If yours is the type of business that relies on foot traffic and you’re near a popular event venue, such as a stadium or theater, you can set up a geofence to target people who are at the place you specify. For example, a bar could target concertgoers at a nearby theater. You can also use this option to target office complexes and neighborhoods.
  • Set up a geofence in your delivery area. If you own a business that delivers – whether you’re delivering Thai food or furniture – you can easily use geofencing to target the people who live in the area you service. Those people are the most likely to buy from you and they may not know about your business – until you use geolocation marketing to tell them what you have to offer.
  • Use geotargeting to map out your audience based on where they are. While geotargeting is a more “big picture” type of geolocation marketing, it can be extremely useful to help you find people who are nearby. For example, if you sell a luxury product, you can use geo-targeting to get your message to people who live in upscale neighborhoods.
  • Use geolocation marketing to learn about your target audience’s buying habits. For example, you might have a nearby competitor and use geotargeting to provide potential customers with an incentive to visit your business.
businesses can use geolocation marketing to attract nearby customers

Beacons

  • Use a beacon to attract foot traffic to your store. What if you own a retail store or restaurant that relies heavily on foot traffic? You can set up a beacon to ping your customers when they’re in range and then target them with specific offers. For example, if you own a restaurant near a busy downtown area or office park, you can send out an offer about your happy hour, including information about special deals on appetizers and drinks.
  • Speaking of beacons, you can also use them to send you an alert when a repeat or loyal customer is in your store. Imagine how flattered and grateful your customers will be when you show up at the door to greet them by name and show them what you’ve got to offer! This is a terrific tool for personalized marketing that can turn loyal customers into brand ambassadors.

The bottom line here is that geolocation marketing allows local businesses to use GPS technology to connect directly with the customers – and potential customers – who are most likely to frequent their stores.

The key to geolocation marketing is to determine which method will deliver the returns you want. That means defining your marketing goals and choosing the tech that’ll allow you to achieve them, whether it’s a beacon or a geofence.

Want to attract more local customers to your business? JVI Mobile can help.

How your business can benefit from Chatbots

How your business can benefit from Chatbots

robotic hand typing on keyboard, emulating chatbots

Here, we'll tell you all about how your business can benefit from chatbots.

2019 has been the year of the chatbot. Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers. Implementing chatbots has also helped businesses increase their sales, by providing 24/7 chat support to customers who need questions answered before they buy. So, what is a chatbot and how can your business benefit from one? Sit tight! We’re about to unpack everything you need to know. 

What is a chatbot? 

A chatbot is an automated messaging system or computer program that interacts with your customers on your behalf. Chatbots are integrated into the back end of your website and pop up as a chatbox on the front when a visitor reaches your website.

Welcome to the future! 

In 2001, A.I. might have spurred images of a young Haley Joel Osment. Jump forward 18 years and A.I. (artificial intelligence) is at the heart of modern-day advertising and marketing. In marketing, the role of artificial intelligence is to anticipate the customers’ needs and provide the information or resources they need to make a purchase decision. 

If you’re trying to get your head around how artificial intelligence is used in marketing today and how you can leverage it in your business, start with understanding and using your own chatbot. 

How does it know what to say? 

Your chatbot is prepopulated with a series of questions, answers and resources to help your customers through their purchase journey. Think of it like a smarter, more engaging FAQ channel. The prepopulated list of questions and answers is meticulously mapped out and tells your chatbot how to behave or respond when certain actions are taken, or questions are asked. 

More advanced chatbots and virtual assistants can be customized to do a lot more than handle customer queries. They can be integrated with booking systems and other communication platforms enabling people to make reservations and purchases.

Chatbots for the hospitality industry (hotels and restaurants) 

20 years ago, you might have found Trudy or Kenneth at a desk answering the phone and taking reservations in a dusty old reservation book. In 2019, you’ll find Trudy and Kenneth enjoying the finer things in life while their chatbot takes care of bookings and reservations for them. 

Benefits of chatbots for hotels and restaurants

Here’s what you can expect from effectively implementing a chatbot on your hotel or restaurant’s website:

∙ An increase in direct bookings. Visit Skyscanner or booking.com to see their reservation tool in action. 

∙ Reduction in office hours. A chatbot can handle many questions and activities that would otherwise be managed by a receptionist. 

∙ A better understanding of the different profiles of guests and travelers and appropriate offers based on their profiles. 

∙ Better customer experience. Guests can opt-in for information on things to see and do in the area, helping them get the most out of their stay. 

∙ Better customer service. Guests can get the support they need 24/7. 

∙ Better customer satisfaction. The ease of booking through a chatbot is unbeatable!

∙ An increase in reviews. Emails requesting reviews get lost in a busy inbox. A chatbot prompts reviews that are quick and easy to submit. 

Best chatbots for the hospitality industry

Our recommendations for chatbots in this industry are TrilyoHiJiffy, and LivePerson.

Chatbots for the retail industry

Simplicity makes sales. If retail brands make it easy for their customers to buy from them, they will! Chatbots help retailers make more sales by providing customer support and customized suggestions to shoppers, increasing the chance of a sale. 

shoppers can be helped by chatbots

Benefits of chatbots for the retail industry

In retail, some of the benefits of implementing a chatbot include:

∙ Less abandoned carts. We’ve all added items to a cart and failed to check out (for whatever reason). A chatbot reminds you to checkout, encourages you to complete your purchase or offers you a discount if you check out within a certain timeframe.

∙ Enhanced and smoother customer service. Chatbots are available 24/7/365 to answer any concerns a visitor might have about a product. Knowing everything you need to know about the product increases the likelihood of you making a purchase. 

∙ Customized post-sale offers. Chatbots can send custom offers and information to customers based on their previous purchases. 

∙ Increase in conversion rates. Lack of sales on an Ecomm website is often as a result of a poorly designed conversion funnel. Chatbots make the purchase journey super simple helping increase conversions. 

∙ Driving sales! All these benefits combined naturally drive sales. 

Best chatbots for the retail industry

IBM Watson AssistantBold 360 and LivePerson.

Top 3 best chatbots in 2019 and 2020?

There are hundreds of chatbots available to you. Some paid, some free. Some basic, some customizable. Here are our top picks for chatbots in 2019 and 2020.

LivePerson

The thing we love most about LivePerson is that it is suitable for all industries. Text messaging, Google Rich Business Messaging, Apple Business Chat, Line, Facebook Messenger, WhatsApp, and Google AdLingo can all be integrated into the chatbot. 

Inbenta

Designed for the needs of enterprise brands Inbenta has a simplistic interface and can handle simple demands with a high level of intelligence. The best feature Inbenta has to offer is the ability to detect when the conversation needs a human to step in. 

IBM Watson Assistant

Suitable for big brands and businesses, Watson Assistant has been designed by IBM, the leader in A.I. solutions. This chatbot is a lot more advanced and recommended for larger businesses that require more extensive support and chatbot capabilities. 

Regardless of your personal views on talking to a robot, customers set the demands and don’t really have a preference when it comes to dealing with a robot or a human, as long as they get what they need*. Your business could very well be a chatbot away from better customer support, happier customers and more sales. So, what have you got to lose?

Reach out to us below to set up a chatbot of your own!

Facebook Messenger Ads for Small Business

Facebook Messenger Ads for Small Business

Why Facebook Messenger Ads are AWESOME for Small Business

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing.

And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users.

It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space.

Facebook Messenger Marketing Expert
JVI Mobile Marketing are recognized Messenger Marketing Experts

That said, Facebook ads can still be useful – with a twist. Instead of sticking to the same traditional ads you’ve been using, it might be time to check out Facebook’s newest ad option – Facebook Messenger Ads.

What Are Facebook Messenger Ads?

Facebook Messenger ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes.

The newsfeed ads have a call to action that directs people who click it to Messenger, where they can send you a message and get more information about your business.

53% of people say they’re willing to buy from a company they can message directly on Facebook Messenger. And, customer service is increasingly moving toward instant and direct messaging. Customers expect instantaneous responses and favor brands that provide it.

Facebook Messenger Ads allow small businesses to connect directly with potential leads. They eliminate the need for a hard selling ad and instead, open a dialogue. They provide an opportunity for you to personalize your marketing in a way that encourages people instead of putting them off.

Three Types of Facebook Messenger Ads

There are three types of Facebook Messenger Ads available for small businesses to use. They are:

  • Destination ads
  • Sponsored messages
  • Home screen ads

Let’s break it down, starting with destination ads. These are ads that appear in your target audience’s newsfeed, very much like traditional Facebook ads. The main difference? The call to action is always going to be “Send a Message.” When a user clicks it, a Messenger window opens, and your automated message will appear. (We’ll talk more about how to use that feature later.)

Sponsored messages allow you to deliver special offers and communications directly to the user’s Messenger inbox. A key feature of sponsored messages is that you may send them only to people who have messaged you previously. They’re a form of remarketing with a personal touch.

Finally, home screen ads are ads that appear in Messenger. The difference between these ads and sponsored messages is that their intent is not to start a conversation. It’s to drive sales by encouraging users to click on the ad.

How Can Facebook Messenger Ads Benefit Your Business?

Facebook Messenger ads are a great option for small, local businesses. They allow you to personalize ads and connect directly with the people who are most likely to buy from you.

Want some examples? Here are a few ways that you can use Messenger ads to boost your profits:

1. Personalize your messages. Too much personalization can seem downright creepy, but Facebook Messenger ads allow companies to straddle the line without crossing it. Because you can only send direct messages to people who’ve already connected with you on Messenger, it doesn’t feel as intrusive as LinkedIn direct ads. And, it lets you tailor your offers in a way that’s highly likely to result in a sale.

2. Give customers the response time they want. With Messenger ads, you can automate your replies to ensure that potential customers aren’t stuck waiting for a response from you. And, in case you don’t know, people prefer messaging to any other form of customer service. Research shows that 73% of consumers prefer live chat to email, and 56% prefer it to a phone call.

3. Start a conversation. Lead nurturing is something that you can do one on one with Facebook Messenger ads. You can even customize your newsfeed ads to encourage people to chat with you about your product or service. This option allows for one-on-one contact – even if it’s largely automated – that makes potential customers feel valued.

4. Increase local awareness of your business. One of the best things about Facebook Messenger ads is that you can select “increase local awareness” as your ad objective. This is a particularly effective option for businesses that want to reconnect with existing customers. You can use Messenger to send them an offer that’s tailored to them.

Another way of looking at Facebook Messenger ads is that they’re the modern-day equivalent of going door to door. They don’t require any more effort that traditional Facebook ads, but they offer a degree of personalization and one-on-one contact that will allow your business to connect with potential leads in a meaningful way.

How to Get Started with Facebook Messenger Ads

If you’re itching to get started with Facebook Messenger ads, here are 7 easy steps to help you get going.

1. Open Facebook Business Manager.

2. Choose conversion as your marketing objective.

3. Scroll down and select Messenger. (This ensures that a click will start a conversation instead of redirecting the person to your landing page.)

4. Scroll to Edit Placements and select Messenger again. You’ll notice that with your first ad, Sponsored Messages aren’t an option – that’s because they’re only for remarketing.)

5. Fill in the content you want to appear in your ad.

6. Choose Send Message as your call to action. (This one’s a must because it lets the people who see your ad know that they’re starting a conversation with you.)

7. Finally, fill in the message (or the first few messages) you want people to see when they click your call to action. For example, you could send them a coupon or ask them a question to start the conversation.

That’s it. Once you’ve completed these steps, your very first Facebook Messenger ad will be up and running – and you’ll be able to see for yourself what a powerful marketing tool Facebook Messenger can be.

Getting a great ROI on Facebook advertising can be tough. There’s a ton of competition and as a small business owner, your marketing budget is limited. Facebook Messenger ads can help you leapfrog over the competition and connect directly with the most valuable people on social media– your customers.

What are Messenger Bots, and Why Do Local Businesses Need Them?

What are Messenger Bots, and Why Do Local Businesses Need Them?

Messenger bots have been taking the online marketing world by storm for years now. But what are they? And does your local business really need them?

Messenger bots are robots that can carry on a conversation with a customer. They interact with them just as an actual human being would. They can handle small customer service tasks, process payments, book reservations, and more. Online users are already becoming familiar with these types of bots every day. They appear on so many websites in the form of chatbots that pop up when a user lands on the site.

Messenger Bots

Messenger bots are different than these chatbots though. This is because they don’t appear on websites but instead, inside messaging apps such as Facebook Messenger. Facebook is the largest of the messenger bot market. They are also in Twitter, WhatsApp, and more.

Whenever a customer wants to message your business through these apps, the messenger bot will appear. The customer will then subscribe to speak to the bot. If your local business doesn’t currently have one, you could be missing out.

The biggest reason for this is just that – so many local businesses are using them! And that includes your competitors that may be just down the street, or just around the corner. If you’re not, and the competition is, customers may decide to leave your company when they can’t get a hold of you right away, but there is always someone (or something) to talk to them at the competitor.

Local businesses that don’t begin using messenger bots now are simply going to be left behind. It’s said that by the year 2020, and that’s not too far off, 85 percent of business to customer interactions will be done with no human interaction at all. At that time, there’s no telling just what messenger bots will look like, interact like, and what other advancements will be made.

Local business will do much better getting in on this trend now instead of finding out too far down the road that they waited too long.

Want to chat with us?

Messenger Bots for the local business