The Future of Video Marketing: How to Use Facebook Live to Engage and Entertain Customers

The Future of Video Marketing: How to Use Facebook Live to Engage and Entertain Customers

Why Your Business Needs Video Marketing

Video marketing is a powerful way to connect with customers. A well-made video can be entertaining, informative and very engaging. It can allow you to provide valuable information to your customers. Video is one of the most shareable forms of online content, too, which makes it ideal for many businesses who know they can count on their customers to be brand ambassadors and share the video on social media.

Like everything else online, the world of video marketing is evolving. While you can still upload videos to your YouTube channel and share them online, there’s also a new kid in town – live video. One of the most accessible options, which allows companies to fully integrate video marketing into their Facebook marketing, is Facebook Live.

What Is Facebook Live?

Facebook Live is a video streaming option that Facebook began rolling out in select markets in 2015. First available to businesses and people with verified accounts, as of early 2016 it is available to anybody who has the Facebook iOS app.

While there are other live streaming options available, such as Meerkat and Periscope, Facebook Live does have some things that make it unique:

  • Unlike Periscope videos, the video is saved and will be available to you and your customers as long as you leave it on your page.
  • It’s very easy to use – all you need to do is click the video icon at the top of your page and start recording.
  • As you record, you can see a count of how many people are watching as well as comments from viewers, making it truly interactive.
  • After you are done streaming, you can share the video on your website, blog, or even on other social media accounts.

Perhaps the most important benefit of Facebook Live is that it is free. Because it lends itself to “talking head” videos, you don’t need to spend much on production.

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Creative Ideas for Using Facebook Live

As you might imagine, there are dozens of ways that you can use Facebook Live to engage your customers. Here are some that you may want to consider.

  1. Unveil a new product. Do you create your own products? Are you getting a much-anticipated product in your store? A great way to build buzz and show what you have to offer is to launch a live video and show people instead of telling them. For example, if you have a boxed product, you might choose to do an unboxing video. An apparel store might reveal a new item of clothing and then have a model come out to show viewers what it looks like on a real person.
  2. Do a product demonstration. This is an especially good option if your product has multiple potential uses. For example, the owner of a craft supply store might decide to do a demo showing five different ways to use a particular product. It’s a good way to sell products by showing people their versatility.
  3. Are you offering an in-store class or event? Consider streaming it live so that people who are unable to attend in person can see it online. You can even create an event page on Facebook and invite people to sign up to attend. Facebook will send reminders about the event to increase the chances that people will remember to watch when the time comes.
  4. If you are speaking at a conference or event, ask the event’s organizers if you can film your speech. If they agree, all you need to do is mount your phone nearby or ask someone to use your phone to film you. As long as your speech is less than 90 minutes, you can stream it on Facebook.
  5. Have a Q & A session with your customers. One thing that consumers crave is personal attention from the businesses they patronize. Why not use live video to encourage questions and comments? This can be especially helpful if you offer a service because it gives you an opportunity to provide valuable information that might help a customer who’s on the fence make the decision to buy.
  6. Take a customer poll. Are you wondering what people think of your products, or what kind of content readers want to see on your blog? Instead of guessing, ask them. Go live on Facebook and ask direct questions of your viewers. They can post their responses in the comments, giving you the opportunity to have a real give-and-take with them – and ideas for future blog posts and videos.
  7. Are you an artisan? Do you make your own products? If you do, Facebook Live is the perfect medium to give customers a behind-the-scenes look at what you do and how you do it. Even if your process is too long or involved to demonstrate in a single video, you can show different stages of production or talk about your creative process. When people understand what goes into making a product, they may have a greater interest in buying it than they did before.
  8. If you have posted a particularly provocative or controversial blog post, use Facebook Live to read it out loud and get people to talk to you about it. You can encourage people to leave comments on the video and respond on air as you see fit.
  9. Do an interview with someone interesting in your industry. For example, if you own a book store and you have an author in your store, why not ask if you can film a short interview and stream it on Facebook? You can also have someone interview you if you prefer.

As you can see, Facebook Live is incredibly versatile for video marketing. It’s a way of making customers feel that they are personally connected with you even when you are miles away. It can help build brand loyalty and increase sales. Best of all, it’s a free form of marketing and one that – in the end – requires very little of your time and offers the potential to help your business to grow.

Learn more about digital marketing by visiting JVI Mobile Marketing or by contacting us!


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5 Facebook Features You Probably Didn’t Know Existed

5 Facebook Features You Probably Didn’t Know Existed

Put These Hidden Facebook Features To Use TODAY!

If you’re managing a Facebook page for your business, the chances are good that you are missing out on some great tools and features. While setting up a page for your business is easy, Facebook doesn’t offer a ton of guidance about some of the things you can do with a business page. Some of the tools they offer can help make managing your page easier, while others can be used to make your ads more effective.

  1. Importing Email Contacts
    This feature provides a quick and easy way to let your existing customers know about your Facebook page. If you have an email list or client database, you can import it into Facebook and send invitations to everyone on your list asking them to “Like” your page. To use this feature, all you need to do is click on the ellipsis that appears next to the SHARE button at the top of your Facebook Timeline.
    Then click the “Invite Friends” option and it will give you the opportunity to import your email list from a variety of places, including:
    -Autoresponder sites like Constant Contact and MailChimp
    -Email providers like Outlook, Gmail and Yahoo
    Google Hangouts or Facebook Messenger 
    It is important to note that you are limited to importing 5,000 addresses per day. If you have a huge database you may need to do it in batches. You can select specific names from a list or choose the whole group. That means it’s easy to eliminate clients who have already liked your page and focus on those who have not.
  2. Using Free Stock Photographs in Facebook Ads
    If you have ever gone looking for stock photographs to use for your business, you know that they can sometimes be expensive. One nice perk that Facebook offers advertisers is free access to a huge database of stock photographs courtesy of Shutterstock.
    You can access this feature when you first setup your ad, or going to your Manage Ads page and clicking “Edit Ad”. You will see three options for images:
    -Upload image
    -Choose Image from Library
    -Stock Images
    You may already have images to use in your ads, but if you don’t this is a good way to make your ad more appealing. Research shows that people respond more strongly to images than they do to text alone, and a compelling picture can do a lot in terms of getting people to click on your ad. However, it is important to make sure that you check that the image you choose meets Facebook’s guidelines.
  3. Schedule Facebook Posts in Advance
    Many companies use social media management tools like Hootsuite, Post Planner or our favorite, MySoPro to manage their social media content. However, you don’t need to pay for an online tool to schedule Facebook posts. The ability to do so is built right into your Facebook page.
    Like many Facebook features, this one requires a little detective work to find. To access it, click the “Publishing Tools” tab at the very top of your Timeline. When you do, you will see a menu on the left with an option to schedule posts.
    You can draft your posts and specify the date and time you want them published. You have all of the same options you would have when sharing a post in real time. That means you can include links to websites and articles, as well as embedding videos and photographs.
    The nice thing about this feature is that it means you can be sure you will always have new content on your page, even on weekends or when you are on vacation.MySoPro | Like Hootsuite but better - and with unlimited accounts - and an image editor built in | JVI Mobile
  4. Check the Relevance of Your Ad
    One of the nicest things about social media advertising is that you can get feedback, in real time, about how your ad is performing. With Facebook, you get a notification every time someone new follows your page, and you also get information about the number of people your posts reach. These are important things to know because they can help you identify the content that matters the most to your audience.
    A relatively new thing that you can find on Facebook is a score that rates the relevance of your ad. It takes into account things like comments, video views, clicks, likes, and shares. If people are telling Facebook to hide your ad, that can decrease its relevance. You can access this feature from your Manage Ads page.
    What’s the benefit of tracking your ad’s relevance? Sometimes companies don’t make adequate use of Facebook’s demographics and psychographics when targeting their ads. If a large number of people are telling Facebook that your ad is not relevant to them, it may be time to take a look at who is seeing it. Your ad spending won’t do you any good if you’re wasting it on people who aren’t interested.
  5. Add Pages to Watch
    Every skilled marketer knows the importance of monitoring the competition. Regardless of your industry, there are other companies online who are in direct competition with you. Many of them undoubtedly maintain a presence on Facebook. Facebook gives you an easy- and free- way to monitor the competition’s social media activity. To access it, all you need to do is go to the Facebook Insights page and scroll down to the bottom.  You can add up to five pages and track things such as the number of likes they get or how often they post new content. These are helpful things to know. If your competition is posting new content twice a day and you’re only posting a few times a week, you may need to increase the frequency of your posts to keep up with them.

All of the above tools are free and very easy to use. Facebook is constantly adding new tools and features, and keeping up with them can be tricky. The features mentioned here are ones you would be unlikely to stumble upon unless you made the effort to scroll through all of your ad management tools to see what you had missed. Using them is a good way to make sure you are getting the most bang for your Facebook advertising buck.

Do you own a small local business but don’t know where to start online? Learn more about digital marketing by visiting JVI Mobile Marketing or by contacting us!


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7 Ways to Create Engaging Videos for Social Media

7 Ways to Create Engaging Videos for Social Media

Video content will soon reign as king of content by 2019. Experts agree that video marketing is no longer an option as it will become 80% of internet traffic. Even if you have a local offline business where you may not need to market on Instagram or Twitter, your business belongs on video regardless of where viewers may consume it. Imagine this – more than 3 million small businesses shared video content on Facebook within a one-month time frame. It’s no longer a matter of “if” but “when” the majority of online marketing will be driven by video.

By leaving your strategically created footprint on social media, you can effectively market to your audience 24-7 with compelling content. But with so many options, methods, and tools to create videos; are there any rules of thumb to give your videos a chance stand out?

We’ve put together a checklist of strategies to help you gain a clear understanding of what goes into creating great video content that is relative to all platforms. Our breakdown will help you share content that can capture your audiences’ attention in as little as 5 seconds and motivate viewers to take action.

The best thing is, you don’t need a degree in film-making or digital editing, so without further ado; here are our most essential tips to help your video content shine.

1. Mission Statement
Does your video content contain a strong mission statement that allows your audience to quickly understand what your business is all about? Starting with a great mission statement can inspire your audience to buy into who you are as an organization and will separate you from your competitors.

2. Focus on the Message
One of the most effective strategies to consider when creating a video is to focus on simplicity. By sticking to one message per video, and one call to action you can communicate your point more effectively and won’t clutter the message you’re trying to convey to your audience.

Pro Tip: One popular method is to utilize explainer videos, which in most cases describes a problem your customer has and how your business can help them fix it. Sometimes, a quick and easy explanation is all a prospect need to clearly understand how your product or service can solve their problem.

3. How-to Content
The appeal of “how-to content” stems from our infatuation of immediate information gratification. With the press of a button and a quick search on Google or YouTube.

How-to content dominates as over 100 million hours of practical tips and lessons were streamed on YouTube in 2016 – they are immensely popular regardless of the platform. This is an excellent opportunity to showcase the value your business can provide to your customers. Be cautious, however, of being too self-promotional can turn your viewers off.

One great strategy is to offer useful content on a topic that relates to your business – you can drive higher traffic with content marketing than traditional forms of advertising.

4. Trending Videos
Staying relevant on social media can be a bit intimidating as trending hashtags and memes change almost daily. It is an all-consuming effort to stay on top of so much user-generated content. But if you can keep an eye on what your industry influencers are doing, you can take advantage of content and post topics that are highly engaging and people want to share.

5. Story Telling
In the age of personal connection through social media, audiences love a good story that they can and find relevance in through their own lives. Part of a great marketing strategy is to create compelling stories to captivate viewers on an emotional level to develop trust with your brand.

By going behind the scenes of your company, you share a story of who you are authentically. Just like when a certain song comes on the radio and stirs up a vivid memory and the emotions that come along with it. There is something about powerful narratives that impact your audience on an emotional level. Our brains are more attuned to remembering information through emotional stories. Then when these emotions are experienced again later down the road, memories of your products and services will be triggered and that creates brand recognition.

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6. Shareable Content
Being emotional creatures, we make decisions and do things based off how we feel. Whether content is shareable really depends on how it appeals to our emotional state versus our logical state.

In a study done in 2010 about viral content, making people excited, laugh, or be angry will draw a higher likelihood of having content be shared. It is not the specific feeling a person has, but how intense that feeling is that drives them to share content. Impact is everything.

So, ask yourself, does my content have the necessary ingredients to make someone want to share it?

7. Keep it Short and Precise
In our instantly gratified culture, the best video content can capture the attention of its viewers within the first 5 seconds. Otherwise, it’s likely your viewers will lose interest and move onto the next video.

Pro Tip: Be precise with the technical side of your video content; your video should be able to work without sound and automatically play in their news feed. Research has found that 85% of video’s in the Facebook feed is viewed without any audio. As well, viewer engagement increases tremendously if videos were to auto play versus being shared from a link.

In conclusion, we know that traditional marketing was once so effective that it had shifted into the conglomerate that is content marketing today. Video engagement will continue to increase through social media at a phenomenal pace. The million-dollar question is – what will you do to adapt to the changes in your marketing strategy?

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5 Ways to turn Facebook Fans into Paying Customers

5 Ways to turn Facebook Fans into Paying Customers

Here’s the deal. Your business can have a huge presence on Facebook with thousands, or even hundreds of thousands of fans, but still struggle to get new clients. Why is this? Well, for the most part it is because you’re not doing a good enough job of turning those fans into actual paying customers.

You have done a great job with the first step in the process which is attracting people on Facebook and ultimately building a raving fan base. Now is the time, however, to take that next step of turning those fans into people that actually pay you money for what you have to offer.

Here are 5 strategies to consider that will help your fans turn into customers.

1. Be Consistent with Content

In the overall scheme of things, it is important that you keep your Facebook fans engaged and keep your brand in front of them at all times. To that end, it is very important that you as a business owner maintain a consistent approach to the content you are publishing for your followers. A good practice is to put something out there once a

day that is likely to be shared or liked a lot. Not only will this help your content go viral and get in front of more people, it will also establish you as an authority in your industry.

Examples of content that you can post on a daily basis are how to articles, tips related to your industry or even interesting photos that your fans may want to see.  The key is to make this content as engaging as possible so that it keeps getting shared and it keeps your fans coming back for more.

 

Now, when one of your fans needs the service or product you offer who are they going to call? Exactly! They will call you because they know who you are and consider you an authority in your industry.

2. Reach More of Your Fan Base

In order to convert more fans into customers, first your fans actually have to SEE what you are posting and promoting so they have the opportunity to become a customer.  One of the most dramatic changes Facebook has made recently is minimizing organic reach for brands.  Basically, this means that only a tiny fraction of your fans will see your updates in their newsfeed.  According to Edge Rank Checker as of march 2014 it was estimated that you reach about 6.5% of your fan base with every post you make on your fan page.

There’s a number of ways you can increase your posts visibility within your fans news feed, and one of the best ways is to promote your posts.  A promoted post starts off just like any other post you’ve made on your fan page.  You simply choose a post you want to promote, like a special sale, or a story you want to share about your business.  Then you set a budget and the post is shared to a set number of Facebook members depending on your budget.  Your post will be seen by your fans, and even friends of your fans depending on your budget.  Promoting your posts is a very inexpensive way to ensure you get maximum visibility.

Another way to ensure your fans see your updates is to educate your fans that they can ‘Get Notifications’ from your Page.

Most of the time, users aren’t even aware that they aren’t getting seeing your updates.  Simply by telling them how they can stay better informed with your businesses special promotions will boost the number of people that actually see your posts.

3. Create Offers with Urgency or Scarcity

If you want to turn more of your Facebook fans into paying customers then you are going to have to market to them – plain and simple.

Now, a common and effective practice to use is creating offers and posting them to Facebook that have an element of scarcity or urgency to them in order to get people to act right away. In other words, why not post a coupon limited to the first 10 people who claim it for a certain percentage off your service? Or what about a special offer on a service that expires in 24-hours? Make the offer something that your fans cannot pass up and you will see the phone begin to ring! That said, once you end driving your fans from Facebook through your doors it is your job to keep them coming back. Use these special offers as a way to get them there – it’s up to you to keep them there.

Another way to reach your audience with a special deal is through Facebook Offers. This is a form of paid advertising where you can create an ad and target specific people with a special offer that will fit their needs.  Once the ad is created and displayed it will have a “get offer” button on it. When a user clicks this button, they will be directed to an area where they can claim the discount offered by your company. The thing that makes Facebook Offers unique and very powerful is that they will actually email the person that claimed the offer to remind them to use it. In other words, they will do some of the dirty work for you to ensure that the person actually becomes a paying customer!

4. Drive Fans to Your Email List

Having a robust fan base on Facebook is great and can be very profitable but there is an even better way to engage these people to turn them into customers. What is it you ask? Simple, it’s email. If you are able to drive your fans to your email list then you will be able to communicate with them on a whole other level.  Email newsletters are still the best way to communicate directly to your audience. 

Think about it for a moment. Not only are you engaging them within Facebook, but now you are also engaging them within their inbox. This is very powerful as the more “planes of engagement” there are between you and your potential customers the more you will see your bottom line increase.

The best part about building that email list from your Facebook fan base is that it’s easy! You simply need to drive your fans from Facebook to an email opt-in form on your website or to an opt-in form right within Facebook. There are many apps out there that make it really easy to create these lead capture forms right within Facebook so the fan never has to leave if you don’t want them to.

Please keep in mind that people will only opt-in to your email list if you give them a good reason. Don’t be afraid to offer a discount or some other valuable form of content to ensure they sign up right away!

5. Show Them Some Love Too

A final strategy to turn fans onto customers is to show them some love too! What this means is making sure you are active on Facebook and sharing content that your fans have produced. This will create a feeling of reciprocity between you and your fans. It will also show that you are just a normal person too – not a corporate machine.

People love being engaged with in social media. If you take a few minutes each day to engage with some of your fans, you will see that investment on time come back to you tenfold. Even if you post though automation and use a platform such as MySoPro, it’s a great idea to always check in daily and take a look at new likes, comments, shares and overall engagement. All of a sudden, a normal fan will become a raving fan just because you reached out to engage them. Who do you think that person will do business with when they need what you have to offer?

All in all, getting your Facebook fans to turn into paying customers is easy if you know what you are doing. Just follow the strategies that are outlined above and watch your business take off like you never thought possible!

Learn more about online marketing by visiting JVI Mobile Marketing or by contacting us!


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