Case Study – Birthday Party Booking System

Case Study – Birthday Party Booking System

How Cardinal Lanes Shipyard in Wilmington, NC generates an average of nearly 1100% ROI every month using our 4 step “Birthday Party Booking System”.

Watch the video below and then contact us immediately to put this system in place for your business.

The Birthday Party Booking System



Last year, we decided to improve one of Cardinal’s greatest assets,

The plan was to generate traffic to this landing page for pennies on the dollar to convert parents into birthday party customers for their kids next birthday.

What we are doing

Here is the simple 4 step process that continues to be duplicated with astounding results right through today and will continue on.

If you are looking to increase the number of parties your facility can hold, with high quality, targeted leads in your geographic area, this system is one to take advantage of.

  • First, we run a highly targeted Facebook ad to parents of school-aged children within the local area. In this case, it is 25 miles from Wilmington, NC.
  • People who click on the ad are taken to a customized landing page,
  • Parent fills out a quick basic form to request a party.
  • Cardinal Staff receives the request and calls the parents to book the party. The party coordinators are booking 90% of all requests!

The Results?

Let’s take a look at each of the last 5 months:

September (2016):

Parties: 10-Requested  /  9-Booked
Total number of people: 135
Gross Revenue: $1,755
Net gain: $1,620
ROI: 1,200%

October (2016):

Parties: 12-Requested  / 11-Booked
Total number of people: 148
Gross Revenue: $1,924
Net gain: $1,789
ROI: 1,325.18%

November (2016):

Parties: 9-Requested  / 8-Booked
Total number of people: 95
Gross Revenue: $1,235
Net gain: $1,100
ROI: 814.81%

December (2016):

Parties: 7-Requested / 5-Booked
Total number of people: 71
Gross Revenue: $923
Net gain: $788
ROI: 583.7%

January (2017):

Parties: 12-Requested  / 11-Booked
Total number of people: 164
Gross Revenue: $2,132
Net gain: $1,997
ROI: 1,479.25%

Total:  1,080.59%

Birthday Party Booking System

Profits worth celebrating!


How is all of this calculated?


Cardinal Lanes monthly ad spend with Facebook: $60

Monthly marketing investment with JVI Mobile for this particular service: $75

Note: There is a one-time setup charge for us to build out the system.

Contact us today to get started!


Birthday Party Booking System

Breaking News! After the Republic just became real!

Frank L. Williams
Client Profile

So, for the last few months I have been going back and forth with revisions, edits, sizes, social media proofs and more with a really awesome client named Frank Williams, who was finishing up a book called After the Republic.

Here is a synopsis of the book:

 Chaos.  Conflict.  Lawlessness.

An uncertain future in a strange place. The American republic has crumbled. Joshua Winston, a reluctant leader who had hoped to enjoy a quiet, peaceful retirement from politics, is forced off of the sidelines. Now, he must lead a group of Americans determined to survive in the dangerous new world they face. He takes great pains to steer his group clear of the chaos that reigns after the republic, but fears that the conflict will inevitably find its way to them.

Sound exciting? It is.

The book was officially released a few weeks ago to some really great reviews, and I would review it now, but we will have to wait a few days because I could only review the first 75 jaw dropping pages. I would also say that I cannot put it down, but thanks to things like running a business, well… you get the idea.

When Frank asked me if I would design the book cover and associated social media graphics, I was honored, but I must say a little nervous as well. Though I have been playing with graphics and design for the last 20 years, only in the last 3 have I been doing it professionally. On top of that, just about all of that has been for the web. The social media graphics would be easy.. The print for a book? Well, I was initially hesitant.

One of the things JVI Mobile prides itself on is being “obsessed with engaging awesome social relationships”. No really, it’s our company motto. I knew that I could design a book cover that would be indicative of the quality of work that would help Frank sell his book, and that we would be proud and honored to have in our portfolio.

So I went to work.

Revision 1…

Revision 2…

Revision 3…

The best part about it was that with each revision,FW-Pol-Flag HzhQ7j
something magical was happening. I realized that this was becoming a very real experience and that I would help Frank reach his goal of having a successful book. Also, it didn’t hurt that I was working with a very creative client who had a clear vision for what he wanted and had just wrote this literary masterpiece (well, the first 75 pages at least, lol).

In May, we finished our collaboration and the book went to press. In that time, Frank also had me working on social media images in various sizes for ads, Facebook, Twitter, and banners.

That part was easy, given my years of experience in designing marketing graphics.

So, after a few months and 7 (or so) revisions, and years of Frank’s hard work, sweat and tears (I would’ve said blood, but not sure unless he got some paper cuts along the way), After the Republic went to press. I was happy to order a copy, see the kind attribution on page 1, and start reading.

I told Frank that I can’t wait to give him a review of the book real soon, and that I would share this with my clients and friends. As a fellow marketing-minded business owner, he was excited and sent me some links to share. It is available on Kindle or paperback. I will be recommending paperback of course in this instance!

Here is the final product and I think you’ll enjoy it as much as I have so far.

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For more information on how we can grow your business online, or if you need design (rhyme), please contact us today!

Jay Vics is the owner and president of JVI Mobile, a full service small business digital marketing firm in the southeastern U.S.