Mobile Apps Should be Part of Your Marketing Mix
Apps? Really? Like Clash of Clans?
Perhaps not like Clash of Clans, but yes. With over two billion smartphones in the world today and each iPhone launch causing people to line up for days to get one, no one can deny the pervasive effect smartphones have garnered over the last few years.
And it isn’t going to change soon. With online habits moving increasingly from desktop to tablets and smartphones, more and more people look for and act on local information on their mobile device- whether it is reservations at their favorite restaurant, a ticket to their favorite team, or just what tomorrow’s weather will be. And mobile apps are increasingly how they do this.
Now through May 15th, our app prices have been slashed to as low as $397 for the development and only $97/month! This is a first-year saving of over $500! Click below to get all of the details.
So if you don’t have an app already, do you need one?
Probably, if not definitely. To date, there have been over 50 billion app downloads from the Apple App Store driving over $60 billion in revenue by 2018.
With increasing smartphone use, consumers increasingly are demanding constant access to information and data which can quickly only be delivered by apps. Using a smaller footprint and requiring fewer resources to run, apps quickly and effectively can answer this need. Apps give your customers the service they need!
Why Not Just a Mobile Website?
Though mobile websites are also a key element in a successful marketing plan, an app provides much more:
- Increased flexibility gives small and local businesses a competitive advantage over larger and more entrenched competitors.
- Connect with your customers anytime from anywhere, even if your brick and mortar location is closed.
- Apps improve internal effectiveness by letting them communicate, check inventory and other key functions.
- Apps are quicker than mobile websites in entering data, taking orders, and other simple tasks. The simpler placing an order is, the higher your sales will go!
- Apps are convenient. With consumers pressed for time, increasingly the fastest and easiest option wins out and becomes a brand standard.
- Apps are increasingly becoming accepted as a requirement for businesses of all sizes. Organizations without them may run the risk of being perceived as less responsive to consumer needs.
But Mobile Apps are Expensive, Aren’t They?
Yes, they can be- especially for the novice. At JVI Mobile we give you two options to create your own App. We empower you to create, edit, and manage your own apps for a variety of platforms including iPhone and Android through our own system.
But if you’d like a completely turnkey solution we have a special offer for Spring 2017. After consulting with you for your specific needs, we will build your App for you for $397 with monthly maintenance or only $97 (some restrictions apply). This deal won’t last long so contact us today!
At JVI Mobile, we are passionate about creating and growing awesome social relationships. Tell us how we can help grow or create your mobile app and grow your business!
What’s New with Social Media in the Past Few Months
We all know that keeping up with social media is a job, and the constant updates that may slip by unnoticed may well be something that could really help your small business.
Whether it’s a new way to publish content, publicize your wares, or network with your audience, social platforms change constantly, and many times for the better.
To help with this, here are some of the latest social media changes to come down the pike in the last couple of months, what they are, and how they can help your small business!
5 Of the Latest Social Media Updates that You Can Use in Your Small Business
Facebook Instant Articles – A great new change for those publishing and spreading information on mobile devices is the introduction of Facebook Instant Articles, which is a wildly interactive and innovative platform that allows users to zoom in, comment on, listen to audio and more directly on the page itself.
Twitter to expand Characters in Direct Messages – Twitter is listening and beginning in July 2015 they have pumped up the character limit on direct messages (not Tweets!) to 10,000 characters. I’m already imagining the possibilities!
More Social Results in Google Search – At least for mobile (desktop later) Google has begun displaying Tweets as social results in a web search. Simply search for your interest on the Google App and see what’s being talked about in real time on Twitter about your search subject.
Twitter’s New Search Results Page – More on Twitter, as they’ve introduced a new search results page, sporting a much cleaner and usable interface, combined with the ability to exhaustively filter the results and come up with exactly what interests you.
Better LinkedIn Reporting from Simply Measured – If you’ve been using the social analytics company Simply Measured you might have noticed a new report for LinkedIn publishers that offers a much deeper dive into their analytics. There is a ton of metrics to analyze, and also an updated cross channel social performance report feature that covers 8 of the most popular social networks, including LinkedIn.
Social media is in a constant state of change! Keeping up with some of the shifts will help keep your social efforts productive.
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Getting Traffic to your Business Blog
If you wish to use your business blog to increase and engage your audience, you’re going to have to find ways to get the traffic to a point where someone other than your immediate family is reading it.
Done correctly, a business blog can have a multi-faceted benefit to your business. It can not just bring you new customers, it can help shape and define your brand, establish authority, amplify search rankings, enable social sharing and much more.
Yet if this is taken up haphazardly, or even worse, indifferently, you’re likely to be preaching to the choir, and wondering why you started this dumb blog in the first place.
To help get the blog going and develop some momentum, many bloggers turn to paid traffic to get the ball rolling. It can be a modest, yet wise investment. Let’s look at several places you can make this happen.
5 Of the best places to buy paid ads
Outbrain – You’ve seen these ads, usually following content on major websites. Outbrain’s Amplify is great for showcasing your best blog posts, and it carries the added benefit of getting your content on major sites with massive readership you may not have been able to otherwise. (Tip: Partner this with a retargeting ad on Facebook for killer results!)
Facebook Ads – Maybe the best paid traffic opportunity currently available, mainly for the ability to precisely target your audience without spending a fortune. Their audience insights tool alone is worth the price of admission!
Google Adwords – While they have been around forever, Adwords can still be useful if you know how to use it well. Otherwise, you’ll be paying far too much for what you’re after.
LinkedIn Sponsored Updates – If you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one fits, don’t hold back!
Pinterest Promoted Pins – A relative newcomer to paid ads, Pinterest can be handy if you have a great graphic and are appealing largely to females. If you do, prepare for hordes of enthusiastic visitors descend upon your post!