Use the 80/20 rule in social media!
Ok. So, it isn’t as much a secret as it is a rule. It’s one thing to socialize and another to self-promote on social media.
The biggest turn off is over-the-top self-promotion. Your audience can smell it from a mile away.
So what can you do so that you can continue promoting and at the same time retain your followers?
Use the 80/20 Pareto principle!
JVI Mobile uses 80/20, but sometimes we move more towards 70/30 or even 60/40 depending on the time of year, but our most steady growth comes from 80/20.
The practice is simple – focus on the 20% that gives you 80% of the results.
In social media, what you want to do is use this rule for the following:
80% should be about your audience. 20% self-promotion.
So 80% should be about helping your audience and make your posts about THEM.
A conservative 20% can be about your product/service and promotions.
Stick by this rule and you’ll have happy fans!
Are you ready to finally build your social media presence? Let’s start here: