On April 18th, our very own Jay Vics was featured in SEO Buddy’s series called “My SEO Journey”. In it, he shares some of his successes and failures with using SEO after having been in business for the past decade.
SEO Buddy asked Jay if he has learned anything particularly helpful in his SEO Journey?
Here’s a snippet of what he said:
“During my SEO journey, I’ve learned some really important lessons. One, traffic isn’t hard to get. You can always buy more traffic. But from a pure SEO perspective, focus on the quality instead of the quantity. Traffic numbers are a vanity metric if the traffic isn’t targeted. Know your ideal customer avatar and find those people. Also, find a tool that can help guide you to make impactful decisions on your site.”
Jay also divulged one of the biggest takeaways he has learned from his career in Digital Marketing, “people don’t buy products and services, they buy transformations. They buy the “after state”. This means that people don’t buy a bottle of water, they buy the quenching of their thirst and hydration that will give them the energy to make it through their day.”
You can read more of what Jay has learned here.
What SEO tools does JVI Mobile Marketing use?
Jay has always highly praised AppSumo and their lifetime deals, and in this interview for “My SEO Journey”, he went into some details about his favorite SEO products of theirs.
“Squirrly is great because it allows us to optimize sites based on the AI recommendations of the platform. Anyone can utilize the tools and suggestions to achieve higher search rankings, but you still need to know how to create good content. Squirrly also helps with that using their live assistant feature.”
Another favorite SEO product of Jay’s is Tru Ranker, which “is really good for monitoring where your site is for particular keywords, what your competitors are ranking for, and uncovering opportunities to create content based on some low hanging fruit.”
Learn more about Jay’s other favorite SEO product from AppSumo here.
What’s the next step in JVI Mobile’s SEO journey?
For this question, Jay gets candid about how SEO is really difficult to master, and how there is still so much room left to grow in JVI’s SEO journey.
Then, Jay realizes, “if I look at where we were 10 years ago, we will see massive strides in our search results. It is a long-term goal. You really can’t just keyword stuff a blog post and expect #1 rankings overnight. It’s like watching your stock portfolio. It goes up, it goes down in the short term. But over the long term is where you’ll see the improvement. Zoom out a bit.”
For Jay’s full interview with SEO Buddy, please go to https://seobuddy.com/blog/my-seo-journey-jvimobile.