Raise your hand if you’re cautious about spending money on marketing? Same here.
That’s why it blows my mind when one of my clients drops up to 10K on an animation and does nothing with it. I’m not kidding.
I’ve followed up with clients months after we finish an animation and ask where they’ve been using it. Their response?
“Well, we have it on the website somewhere.”
Then I play my favorite game of “Where in the world is the video we created for my client?”
I love my clients. All of them. But they are leaving money on the table because explaining a confusing product or service takes time. And what does time equate to?
That’s why I created a checklist of best practices for marketing your video(s) to get the most mileage. Below are a few ideas from my checklist which you can download here for free.
FRONT PAGE OF YOUR WEBSITE
You might be thinking, “No s%#t Mike”, but this is the #1 place the majority of my clients do NOT use it. Completely kills me. One of our clients had it on the front page of their site but it was hidden by an image that looked like a film strip with a 12pt type that said: “Watch our video”.
I took a screenshot of their website, sent this image and told them to have their web designer use it as a template to get the video front and center.
Below was his reply after they followed my advice.
You were right!
The new placement of the video has yielded 110 views in the past month, compared to 127 views in the 4 months prior to the move.
Thanks for your help on that!
Take a look at your analytics and see how many people are visiting your website daily. Even if it’s just 3, what does it mean to you if just one of them becomes a client? Is there a residual value to that?
Also, don’t forget that your website works during the weekend even when you’re not.
ADD IT TO YOUR EMAIL SIGNATURE
This is something you can do right now. Just think of how many emails you send out a month. According to my email account, I’ve sent 711 in the last 30 days. That’s A LOT of eyes and potential clients.
Here’s what you can do:
- Grab the youtube link or the landing page where your video resides
- Go to bitly.com and create a shortened link
- Open your email settings and write something witty in your email signature with a link to the video. Here’s a sample:
- Make sure you don’t put the link as the text because people will click less on that
- Drink a beer.
Add a weekly or monthly reminder to check your Bitly clicks so you can see if you need to change the signature to get more clicks. If you have employees, suggest they do the same thing in their signature.
UPLOAD IT TO YOUR LINKEDIN PROFILE
Think what you want about Linkedin, but people use it. Know what they use it for? To check your credibility and learn more about your skilllzzzz.
Once you show up on someone’s profile page there’s an option to “See More”. You can add video to this section. What a great place to put your video so people know what your company does?!
Have employees? Suggest they add it to their profiles as well.
PIN IT TO THE TOP OF YOUR FACEBOOK BUSINESS PAGE
If you have a Facebook Business page then people are using this as a way to find out a little about your business. Visitors will briefly skim your page and then bounce. They’ll check out reviews and some posts to see how people are engaging with you. This is why pinning your video to the top of your page is useful. Especially if you want them to quickly know about something you are currently promoting.
Check out Eleven Lights Media’s Facebook page. The very first post is a pinned video because Sarah Moore wants everyone to know about her CREATE campaign.
First, upload your video as a post. Once it’s up, click the drop-down arrow in the top right corner and choose “Pin to top of page”.
MAKE CLIPS OF YOUR VIDEO INTO GIFS
Giphy.com is amazing. You can upload your youtube link, add text, and create 10-second clips that are looping gifs.
Create 3-5 clips and spread them out through the week with a CTA telling people to click on a link to watch the full video.
Want more ideas? Just click here to download the checklist I mentioned at the beginning of the post.
And if you are looking to explain what your business does in less than a minute, check out my company www.drive80.com.
* Mike Doyle is the owner of Drive 80 Studios, a Raleigh NC Based animation studio. We think he rocks and we love all of his videos.