Facebook Advertising FAQ’s
Facebook Ads are digital ads that are displayed to extremely targeted users on the platform. The end goal is to get more “Likes” to your Facebook page, send more traffic to your website, or any other action you want users to take when they see your ads.
How Do Facebook Ads Work?
As an advertiser on Facebook, you take part in their ad auction. You choose the budget and the amount you want to spend on your ad. Then you choose a bid amount, which is what you’re willing to pay to have customers see your ad and take action. Facebook allows you to get very specific about who you want to see your ads. You have a lot of different targeting options such as age, gender, geographic area, language, education, ethnicity, generation, interests, behavioral specifics, connections, and much more. This filtering process will ensure that your ads are only shown to those who would be most interested in your product or service.
Where Do My Ads Show Up?
Based on the user’s profile, Facebook ads will appear in the ‘News Feed on desktop’, ‘News Feed on mobile’, and in the right column of ‘Facebook on desktop’ locations. Additionally, if you have an Instagram account for your business, you can connect it to your ad and it will display in targeted users Instagram feed.
What are the Benefits of Facebook Ads?
Getting attention for your business on Facebook can be extremely difficult due to the enormous amount of activities and distractions on this popular platform. Creating Facebook Ads will help your business show up front and center for people who may be interested in what you have to offer. So ultimately, they:
- Provide instant eyes on your offers and announcements
- Increase “Likes” on your page
- Boost brand awareness
- Allow quick lead generation & solid customer retention
- Increase website traffic, phone calls, and foot traffic
- Are a very cost-effective way to drive more sales
- Are very flexible and can be tweaked at any time to improve effectiveness
Do Facebook Ads Really Work?
When properly set up and targeted, Facebook Ads do work and can be extremely effective in getting more solid leads and customers. As long as you can control your budget and target appropriately, Facebook Advertising can work wonders for increasing sales and revenue.
Are Facebook Ads a Good Fit for My Business?
If your target audience is spending time on Facebook, the answer is “yes.” It is a great way to connect with your true target audience.
Do I Need to Have a Facebook Page to Advertise On Facebook?
You are no longer required to have a Facebook page to run Facebook ads. However, we encourage that you do if you want to get the most benefits from your campaigns. For instance, without a Facebook page, your ads will only show in the right sidebar, you can only use a single image as your ad format, and you can only send people to your website.
Do Facebook Ads Show Up for Mobile Users?
Yes, you can set up mobile-specific ads. Just make sure that your website is mobile-friendly if your ad is directing traffic there because if not, users will be met with a slow-loading, scrambled website once they click on your ad. Since millions of Facebook users log on daily from their mobile devices, we recommend that you market to this massive audience.
How Long Does It Take to See Results from My Facebook Advertising?
This depends on a lot of different factors and could take weeks of monitoring and tracking to fine-tune. However, working with a professional will cut down on the time it takes for you to get results immensely.
Can’t I Run My Own Facebook Ad Campaigns?
Yes, of course you can. However, just like many other online marketing services, Facebook Advertising takes a lot of skill, time, and experience in order to get it right. In fact, making just one simple mistake in your campaigns can cost you a lot of money with nothing to show for it. This is why most businesses choose to hire an experienced marketer to handle it – it’s worth the investment and is most likely to help you get results.
What are the Budgeting Options for Facebook Ads?
First, you have to determine how much you want to spend. Then, you have to decide whether you want a daily or lifetime budget. The daily budget sets a specific amount that will be spent for each day your ad runs. The lifetime budget allows you to set a monetary amount, but it’s not based on any given day. You can also choose to run your ads continuously or set a start and end date.
What is a Good Budget to Spend on Facebook Advertising?
This depends on your overall specific goals for each campaign, as well as the audience you are targeting. For instance, if you’re targeting a broad audience nationwide, your budget would be a lot more than if you’re targeting a small audience in a specific local town. However, after doing some initial ad tests, you will quickly figure out how much you will need to invest to get the results you desire. Even if your budget is small, Facebook Ads can help you attract new business.
How Can I Track My ROI with Facebook Ads?
Facebook’s conversion tracking code can be used to measure the effectiveness of your ad campaigns and give you an idea of your return on investment. It looks at the actions of people who clicked on your ads and provides reports on the actions taken by those website visitors. You can also use other tracking tools such as Google Analytics and others to get a full assessment of your efforts.
How Much Does Your Service Cost?
This all depends on your specific situation. Get in touch with us and we’ll provide you with a no-cost consultation so we can learn more about your business.
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