11 Signs Your Business Needs A Marketing Agency

11 Signs Your Business Needs A Marketing Agency

Nov 11, 2022 | Digital Marketing

You can only get so far by doing it all yourself- DIY’ing it isn't always the best approach. Digital marketing is no exception: You can run an in-house operation for a while, but not forever. So, what are some signs it’s time to chat with a digital agency? If your digital marketing efforts aren't delivering the results you'd hoped for, it may be time to hire an agency. Other signs that you should hire a digital marketing agency include:

1. An Agency Can Fix What’s Broken

When you first started your business, you had to do everything yourself or with a small team. It worked for a while: you came up with great ideas, generated leads, and increased your sales. Then something strange happened: website traffic slowed, leads dried up… Whatever got you this far has broken down.

At this point, you need new ideas and new people to help you come up with and carry out a plan that will get you the results you want. This is another sign to consider hiring a digital marketing agency to help you take your business to the next level

2. An Agency Has The Time To Commit

With everything on your plate, you probably don’t have enough time to create a comprehensive digital marketing strategy.

Let's be honest. Digital marketing is a time-consuming endeavor that includes SEO, content marketing, website updates, social media management, email marketing, and analytics. Unless you have the extra time and resources to learn how to become a bonified marketing expert, then hiring an agency while you focus on your core business is probably a more productive use of your time.

3. An Agency Knows More About Marketing

You know your business and industry inside and out, better than anyone right? But you're no digital marketing guru. You are not equipped with the skills, or experience necessary to develop and roll out a digital marketing strategy that is likely to succeed. And that's okay. You're better off allocating your time & resources to the business you've created. Website development, graphic design, content creation, SEO, analytics, social media, technology, and a variety of other tools are all play a role in digital marketing and all tied together.

4. An Agency Would Care More

You recognize the value of digital marketing for your company, but you don't understand how it works or how it's done, or you simply don't care. You're no dummy, you know it works and you want results. But you can't or don't want to be involved in the process of getting them. So if digital marketing isnt' your jam an you'd rather spend your time on other parts of your business, then it may be time to delegate it to an agency with a passion for digital marketing.

5. Return On Investment Is Underwhelming

Digital marketing can be a roller coaster, especially nowadays. Your marketing needs to evolve as the web evolves. So setting up multiple traffic streams to keep a steady flow of eager buyers incoming to your business is the way to go but unfortunately the rock solid strategies you've used just a couple years, or even months ago aren't driving customers to your business like they used to. And now your bag of tricks isn't generating the ROI it once was, and you're out of ideas.

This is yet another sign it's time consult with an agency. A good digital marketing agency will track your ROI so you can cut wasteful spending and optimize your campaigns while suggesting fresh new ideas that are working for local businesses right now.

6. You're On A Tight Budget

You can't grow your business without marketing. Let's just make that clear.

This normally means 1 of 2 things. A small budget could mean that the business doesn't understand how important digital marketing is or that it doesn't make enough money to spend on digital marketing.

Working with a marketing agency does not have to be expensive. In fact, it can be much more expensive building/maintaining an in-house marketing department. A dedicated space, skilled staff, ongoing training, salaries and benefits, specialized technology, and other costly components are all required for an in-house operation.

This is where a reputable digital marketing agency shines because they'll already have the team in place, tools, and expertise ready to go from day one and you don't have to worry about training, paying salaries or providing benefits.

7. You Need More Targeted Traffic

A slow flow of new leads and customers indicates a less than optimal digital marketing strategy. Maybe you're using the incorrect channel or channel combination. Perhaps your website is out of date, your content isn't engaging visitors, or your social media activity is insufficient. You might be targeting the wrong people

These are just some of the many challenges that a digital marketing agency takes on in order to help you reach your target demographic and bring in more business.

businessman holding tablet and showing a growing virtual hologram of statistics, graph and chart with arrow up on dark background. Stock market. Business growth, planing and strategy concept.
businessman holding tablet and showing a growing virtual hologram of statistics, graph and chart with arrow up on dark background. Stock market. Business growth, planing and strategy concept.

8. The Competition Is Winning

When your competitors' websites and blog posts rank higher than yours in Google search results and you can't avoid their social media activity, you know they're beating you. Clearly, they're spending a lot of money on digital marketing to expand their business and capture customers and sales that could be yours.

Consider it a wake-up call. You can do it if they can. But chances are you won't be able to do it alone. To get there, you'll need the right combination of content creation, citation and link building as well as social media, and analytics support. This is where an agency comes in handy.

9. Your Website Requires An Overhaul

Your website is the public face of your company. Customers visit it to learn more about your products and services and to make purchasing decisions. A well-designed, user-friendly website improves their interaction with your brand and speeds up the conversion process. An out-of-date, broken, or confusing website turns them off and undermines your brand's credibility.

An outdated appearance, low Google rankings, dwindling traffic, incorrect information, infrequent content publication, and technical difficulties are all serious issues that should be addressed right away.

10. You Can't Create Enough Content

Do I I really need to say it? Okay, fine… Content IS King. Now more than ever. Content and engagement is how Google measures success. If you go two to three weeks without creating and publishing new content, you need additional help. A lack of fresh content harms your website's Google ranking and significantly reduces user engagement. When there's nothing interesting to follow, followers leave and don't come back.

You should be adding new content to your website on a weekly and daily basis for social media. This content should be interesting, relevant, and useful to your intended audience. If you find yourself falling behind, it's time to hire a digital marketing agency.

11. You Aren't Measuring Results

One of the major advantages of digital marketing over traditional marketing is analytics. You can track, measure, and analyze the performance of your marketing campaigns using digital marketing to determine what works and what doesn't. This knowledge enables you to tailor your efforts in order to maximize your results and budget.

Is your digital marketing strategy producing results? Are your efforts bearing fruit? You're wasting time and money if you don't know, and you need an agency.

Wrapping up

In today's online world, establishing a solid digital marketing strategy and understanding how to apply it is pretty much essential for your success of your campaign. You may be a determined do-it-yourselfer, but unless you are well versed in all forms of digital marketing, you will require the expertise of an agency sooner or later. In the long run, acting sooner will save you more time and money.

Looking for a reliable digital marketing agency? We can help! Reach out today to contact us and learn more about the digital marketing help we can provide. Or, are you looking for a fresh, new way to boost your digital marketing content variety? Sign up today to meet with Jay Vics on the Meet the Experts podcast! Get your name out there!

Digital Marketing Mistakes And How You Can Fix Them

Digital Marketing Mistakes And How You Can Fix Them

Aug 24, 2022 | Digital Marketing, Video Marketing

We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help you promote your company, brand, and products or services.

There is an audience to be reached online, as well as a reputation to be established. However, there is more effective and less effective ways to approach digital marketing. Check out these common mistakes to ensure you're doing it right!

Bad Performing Website Design

A digital marketing-focused website should include a call to action and a well-optimized landing page. Any promos or discounts should also be prominently displayed. In order to create leads, you must have an informative and engaging website.

Not Optimizing Your Digital Marketing with a Blog

Remember that you are not only marketing your business, but also yourself as a trusted industry leader. Publish blog content that is valuable, informed, and easily accessible. This will establish you as a trustworthy voice. Furthermore, each blog post is another indexed page for your site. More indexed pages mean your site will appear higher in Google search results.

It is not enough to simply create a blog. In order to improve your digital marketing, it should also be interactive. To get responses, submit questions in the comments section. Include guest posts or interviews with researchers or other successful individuals in your field. Use this blog post writing guide to consistently produce the most important and relevant blog posts you can.

Failure to Convert Website Traffic into Customers

Visitors to your website who do not convert into customers are pretty much worthless. Unless, they generate leads for you through word-of-mouth recommendations. The first goal is to get visitors to your site. But, the second goal is to convert them into customers. Create a plan for converting online visitors into sales. Then, make a referral program that encourages people to recommend your business.

Not Optimizing for Mobile Users

Mobile browsing accounts for over half of all web traffic globally. Keep this in mind when you are optimizing your digital marketing websites or pages. If you're optimizing your site, don't forget to optimize it for mobile users as well, so that the load time is as quick as it is on desktop. Make sure the design of your site is also mobile-friendly.

Not Utilizing Social Media for Digital Marketing

You might think you can get away with not using social media. I’m sorry to tell you that you’re wrong! It’s an essential way to turn leads into customers. Spreading your content, reaching your audience, and engaging with users will help you promote your business online. But don’t try to do it all yourself; learn how a social media manager can help.

Providing Lack Luster Customer Service

Customer service starts with your digital marketing. If a visitor who has never done business with you before decides to become a customer, they are taking a risk. Having good customer service is vital for lowering that risk because 70% of consumers will continue to do business with you if they have a good experience.

Help should be easy to find on your site so that people know they can get it. This could be a Contact Us page, a virtual chat, a helpline, or other options. Just make sure that if someone visits your site, they can easily get help if they need it.

Not Offering Deals in Your Digital Marketing

According to a Retail Me Not poll, two-thirds of buyers made an unplanned purchase purely due to a discount. Online discount coupons or limited-time deals are excellent pop-ups for your site. Include deals on the landing page or when visitors are about to abandon their cart.

Sleeping on your Competition

It's possible that someone else is doing the same thing you are. Instead of pretending they don't exist, find a way to stand out. Identify what makes your business unique and showcase it on your website and social media channels. You should make it abundantly clear how your business stands apart from the crowd.

Lack of Social Proof

It's a known fact that showcasing your happy customers increases conversions. You want potential customers to purchase with confidence! You can use testimonials, case studies, and success stories in your digital marketing. This will give potential customers that are on the fence peace of mind and help to avoid any buyer’s remorse.

Not Keeping Track of Your Leads

Keywords, email blasts, referring links, social media, and other traffic sources can all generate online leads. One of those sources may be generating leads that rarely convert into customers, but another may be routinely generating them. This is critical information to have so that you may update your strategy based on the data you know.

The Influence of Digital Marketing

To succeed, your business needs the right marketing tools and strategies. By adjusting your digital marketing approach, concentrating on the right leads, and building an optimized website, you can grow your business to its fullest potential.

We want to help you improve your digital marketing! Sign up to meet with Jay Vics on the Meet the Experts podcast. Here, you can get your name out there and show what you know. After, we will provide you with free video content to boost your marketing game.

Link Building Matters In Your Business: Here’s Why

Link Building Matters In Your Business: Here’s Why

Jul 8, 2022 | Digital Marketing

If you’re running a business, your website needs to be as visible as possible to potential customers. One way to do this is via effective link building. Good link building can help improve your site’s ranking on search engines and ultimately drive more traffic your way.

In this article, we’ll discuss why link building is still an important part of local SEO and some of the best ways to go about it.

Why Is Link Building Important?

There are a number of reasons why link building is still an essential part of SEO, even in 2022.

First and foremost, it’s one of the most effective ways to improve your site’s search engine ranking. In fact, 58% of SEO experts believe that link building significantly impacts search engine ranking.

Building relevant and local links is vital if you’re trying to rank higher in localized searches and certain keywords.

Besides increasing your SEO ranking and driving more traffic to your website, several other benefits come with link building. These include:

  • Increased brand awareness
  • Improved relationships with other businesses
  • More opportunities for joint ventures and partnerships
  • The ability to reach new audiences

If you’re not already incorporating link building into your SEO strategy, now is the time to start. It’s an essential part of any successful SEO campaign and can provide many benefits for your business.

Using Local Citations

Another excellent tool for SEO that is like link building is using local citations. But what are they?

Local citations simply mention your business name, address, and phone number on other websites. They help improve your visibility in search engines and lead to more traffic and customers for your business.

A local citation references your business on the internet and your name, address, and phone number. They are also called “mentions” or “listings.”

You can find citations in directories, review sites, social media platforms, apps, maps, etc.

Getting People to Link to Your Business

One common question that businesses have is how to get other people and websites to link to their business. There’s no one-size-fits-all answer. But, there are a few methods you can use to increase your chances of getting links.

These include:

  • Creating great content: This is one of the best ways to get people to link to your site. In addition, other businesses and websites will likely link to it if you produce helpful, informative, and engaging content. Check out the unique content we’ve been working on for TikTok!
  • Reaching out to influencers: This involves contacting people with a large online following and asking them to promote your content or mention your business in one of their posts.
  • Submitting guest posts: Write articles for other blogs in your industry in exchange for a link back to your website.

Local link building should be a key part of any marketing strategy. Only 6% of website content receives backlinks. You can improve your search engine ranking immensely by getting ahead of your competitors.

Finding Local Backlinks for Link Building

One of the most important things to keep in mind is relevance when it comes to link building. You should focus on getting links from websites relevant to your industry or niche.

For example, if you own a local business, getting links from other local businesses or websites makes sense. The same goes for if you have a blog about a particular subject. For example, if you have a blog about pet care, you would want to get links from other pet-related websites.

Here are a few ideas of where you can find relevant backlinks for your business or website:

  • Local directories: These websites list businesses in specific categories, such as the Yellow Pages or Yelp.
  • Local news websites: If you’ve been featured in a local news article, there’s a good chance they will include a link to your website.
  • Industry-specific websites: These are websites that focus on a specific industry or niche.
  • Relevant resource pages: These pages list helpful resources for people in a specific industry or niche. For example, if you have an article about car care tips, you could get links from resource pages that list the best car care tips.

By keeping relevance in mind, you can make sure you’re getting the most valuable backlinks for your website.

Excited long-haired girl having fun during work with computer. Indoor photo of smiling female freelancer using laptop in cozy cafe.

Creating a Link Building Strategy

Now that you know why local link building is important, it’s time to create a strategy. Here are a few tips to help you start link building:

Set goals

First, decide what you want to achieve with your link-building campaign. Do you want to improve your search engine ranking? Increase brand awareness? Drive traffic to your website? Once you know your goals, you can create a plan to achieve them.

Research your competition

Look at your competitors and what they’re doing. Are they getting links from local directories? Guest posting on other blogs? By understanding what they’re doing, you can get an idea of what’s working and adapt your strategy accordingly.

Create a list of target websites

Make a list of the websites you want to get links from. As mentioned above, these could be local directories, news websites, industry-specific websites, or relevant resource pages.

After you have a list of target websites, reach out and build relationships. You can do this by guest posting on their blog, sending them an email, or connecting with them on social media.

Using Google Maps and Other Platforms for Link Building

In addition to traditional link-building methods, there are also some platforms you can use to get links. For example, Google Maps is a great way to get links from local businesses.

To get started, search for your business on Google Maps and claim your listing. Once you’ve claimed your business listing, you can add your website to it. This will add a link to your website, which can help improve your search engine ranking and drive traffic to your website.

Another platform you can use for link building is social media. You can use social media to connect with potential customers and promote your business or website. For example, you can post links to your articles on Twitter or Facebook. You can also use social media to connect with other companies and websites in your industry or niche. Social media is king at HowTo.agency:

The Bottom Line

Even now, link building is still an important part of SEO. By understanding why it’s important and how to get started, you can create a successful link-building campaign for your business or website.

Remember, Google Maps and other platforms can also help you get more links to your website. Don’t forget to take advantage of these platforms as well.

By following these tips, you can make sure your link-building campaign is successful and that your business or website gets the exposure it deserves.

Great- you’re campaigning your business with link building now! We want to help you acheive your business goals in other ways, too. Reach out today to book your time on the Meet the Experts podcast. Get your name out there!

9 Things You Probably Don’t Know JVI Mobile Marketing Does

9 Things You Probably Don’t Know JVI Mobile Marketing Does

Mar 24, 2022 | Apps We've Built, Digital Marketing, Messenger Marketing, Reputation Management, Social Media Management and Optimization (SMM, SMO)

Since you’re reading this, you’re probably familiar with JVI Mobile Marketing — but if not, it’s a small digital marketing agency that’s been operating out of North Carolina for the past 10 years, dreamed up by its Founder, CEO, and Serial Entrepreneur Jay Vics.

Here, we’ll get into a little more detail about Jay’s “serial entrepreneur” part of his impressive resume as we explore all the different services he’s created or put his own twist on to help business owners nationwide.

1. HowTo.Agency

If you’ve known us for a little while, you’re probably already familiar with this one; If not, JVI Mobile Marketing created HowTo.Agency because one day, Jay had an epiphany: some people who desperately need and/or want marketing help can't always afford to hire someone to do it for them… or sometimes they just would rather do it themselves!

HowTo.Agency is the perfect resource for business owners who want to take their marketing efforts into their own hands. We offer a wealth of resources, including tips, tutorials, and more. Our goal is to provide business owners with the tools they need to succeed — at no cost.

2. Local5Stars

If you're a business owner, then you know how important online reviews are. They can make or break your business.

That's where Local5Stars comes in.

With our reputation management software, you'll be able to collect online reviews from customers faster and easier than ever before. Plus, our software will help you track your online reputation and optimize your marketing strategy accordingly.

So if you're looking for a tool to help improve your business's online reputation, then look no further than Local5Stars.

3. The LENS Method

The LENS method, developed by JVI Mobile Marketing, is an effective social media strategy that can help you get the most out of your social media platforms. By following the LENS method, you can ensure that you are using social media to its full potential. These are the types of posts you should be putting out on your socials:

L- Listening

These are the types of posts where you’re asking your followers to engage with your content! If your post is intriguing enough, people will even do it on their own without you having to use the words “comment below”.

E- Educating

Give your followers fun facts or tips related to your product or industry! The more they can learn from you, the more they will trust you.

N- Networking

This is a “goodwill” post in which you talk about and tag other people or brands that are in your same industry. If you’re at a physical location, you can mention other stores or events nearby.

S- Selling

This is the one you’re probably already good at! It’s exactly what it sounds like – posting about your product or service with the intention of persuading someone to buy it.

By following the LENS method, you can maximize your social media efforts and achieve your business goals. Try it today!

4. Subscribestage.com

Subscribestage.com is a website built by JVI Mobile Marketing that gives people tons of information about all the different ways to get customers to and through the subscribe stage.

The subscribe stage of the customer value journey is when a potential customer opts in to receive something of value from you. This could be a newsletter, a free e-book, or access to exclusive content — to name a few.

There are tons of different subscribe stage strategies out there, and it can be tough to know which to pursue. That's where subscribestage.com comes in. We've gathered an extensive amount of information on all the various options, so you can make an informed decision about what will work best for you.

5. ManyChat Chatbots

ManyChat is a chatbot software as a service (SaaS) that can automate marketing campaigns on Facebook and Instagram and can be used in a variety of marketing campaigns.

These chatbots allow for real-time communication with your customers, which will help to maintain a personal touch with your audience in a way not previously possible without hiring in-house staff or using expensive outsourced software development services.

This is one of JVI Mobile’s favorite secret weapons, allowing them to help many companies become more efficient in reaching their audiences through automated marketing campaigns on social media.

When you go to Manychat's website just enter the email address associated with your Facebook Page, hit "Sign In", and then follow the steps to configure ManyChat.

6. AdvertisingGreensboro.com

Advertising Greensboro is a website created by JVI Mobile Marketing, meant to act as a directory for local businesses in the Greensboro, North Carolina area. The website includes a comprehensive list of businesses in the area, complete with contact information and links to the businesses' websites. Advertising Greensboro is a great resource for anyone looking for local businesses in Greensboro!

In addition to being a directory for local businesses, Advertising Greensboro is also home to Meet the Experts, a podcast hosted by Jay Vics of JVI Mobile Marketing. Meet the Experts interviews experts and owners of Greensboro businesses, providing listeners with valuable insights into the inner workings of these businesses. If you're looking for information on Greensboro businesses, Advertising Greensboro is the place to go!

7. Meet The Experts

As we just mentioned above, Jay Vics, Founder of JVI Mobile Marketing and HowTo.Agency, interviews experts and business owners about their businesses on Meet the Experts. This podcast is all about helping listeners learn from those who have succeeded in their fields while giving business owners a free "commercial" essentially all about them and their business!

Since this is a podcast, it comes at absolutely no cost to the interviewees. Also, Meet the Experts is a great way to learn new information while supporting small businesses.

Hear more about it from Jay himself!

8. Double Your Sales Discovery Session

This is a complimentary 90-minute session with Jay Vics, owner of JVI Mobile Marketing, where he will help you figure out how your business can get more customers and sales.

Most businesses want to double their sales but don't know where to start. This “gifted to you” session with Jay presents you with the perfect opportunity to get started. During this session, he will help you identify what's stopping your business from reaching its full potential and give you the tools you need to start making more sales. Don't miss out on this chance to take your business to the next level!

9. HowTo.Strategize – Digital Foundations Bootcamp

Are you ready to take your business to the next level?

If you've been through a Double Your Sales discovery session (mentioned above), then you're ready for the digital foundations bootcamp. Jay Vics of JVI Mobile Marketing leads this approximately 4-hour session that will start you on a path to predictability and profitability in your business or non-profit.

We will figure out your ideal client, your customer value journey, and your growth scorecard (which helps us figure out if it's working) to uncover any bottlenecks and opportunities in your current marketing strategy.

By the end of this bootcamp, you will have a solid foundation on which to build your digital marketing strategy. Register now and let's get started!

Digital Marketing 2022: The Future of Marketing

Digital Marketing 2022: The Future of Marketing

Feb 4, 2022 | Content Marketing, Digital Marketing

digital marketing artwork on brown wooden surface

Digital Marketing in 2022

November through to January is one of the most exciting times for anyone who does digital marketing. It's the time when budgets are drawn up and the new marketing strategy is solidified.

As a small business owner, you don't have a team of marketers working on your behalf to formulate a winning digital marketing strategy to ensure your marketing efforts are a success. Because of this, it can be intimidating to plan your marketing strategies for this year.

But don't worry, because we've spent our time looking at all the data that matters to identify key digital marketing trends for 2022.

We've identified the best digital marketing trends that are working right now to generate leads and grow your business today, and through 2022.

What Are the Trends of the Future?

Fortunately for business owners, digital marketing has never been more important and there is no shortage of strategies to choose from. This year alone we've seen content marketing become increasingly popular as well as social media advertising adopt a new strategy called paid-social media advertising which enables brands not only to advertise their products but also connect with audiences on different platforms like Facebook or Instagram without paying extra fees by using an algorithm so they can target potential customers based off interests relevant just what he/she might need at any given moment!

In 2021, content marketing was one of the leading forms of marketing used by businesses. Brands with a blog generated over 67% more leads than ones without a blog, and the revenue for content marketing will exceed $300 billion in 2022.

Social media marketing has also skyrocketed, with 54% of social media users using these platforms to research products. Marketing professionals have prioritized social media in 2021 because of its high time investment. The average user spends just under 3 hours per day consuming these networks; Which makes it clear that this platform will be important for brands looking to promote themselves online going forward.

Digital marketing is especially useful for small business owners. It’s cost-effective, has an extensive reach, and is instrumental for building brand awareness and trust.

But we know it can be overwhelming to develop your digital marketing strategy as a small business owner – especially if you don’t have much experience with digital marketing.

So with that in mind, we've put together a list of key trends that you need to know about in 2022. We’re sure it will keep your business profiting all year long!

Here are some of the key digital marketing trends you need to follow in 2022:

Influencer Marketing

In 2021, influencer marketing is worth over $13 billion. We live in a time where consumers trust sales influencers' recommendations over traditional celebrities, with 49% of consumers using influencer recommendations to influence purchasing decisions this year. For teens and younger demographics, this number is even higher; Over 70% of teenagers rely on influencer recommendations for purchases.

Social commerce is more powerful than ever before thanks to the power of influencers. Social commerce allows you to use influencers and micro-influencers to sell products directly to new customers on social media networks.

Influencer marketing is a significant trend in digital marketing strategy that will continue to boom in 2022. The rise of micro and nano-influencers means that small businesses can capitalize on this exciting marketing; There is a high return on investment on influencer marketing expenditure. For each $1 invested, businesses can make up to $6.50 ROI on influencer marketing.

influencer woman in black long sleeve shirt holding white smartphone -- she is implementing digital marketing

Conversational Marketing is “IN”

Conversational marketing refers to the use of chatbots and live chats for marketing purposes. Able to provide users with instant access to customer support, conversational marketing makes your business accessible to customers 24/7.

Conversational marketing is a powerful marketing automation tool that leading brands utilize. This aids with data collection, qualify leads and provide premier customer experience services.

The best part about conversational marketing is it’s fully automated. It literally works for you in your sleep and can be set up fairly easily.

Facebook, WordPress & Wix all offer chatbot artificial intelligence tools that small businesses can use today.

The Power of Short-Form Video

Short-form video is skyrocketing in popularity. The growth of social media channels such as TikTok and Instagram Reels has caused short-form videos to become a booming digital marketing trend. It's important to incorporate short-form video into your digital marketing strategy.

Short, snappy, and to-the-point, short-form video marketing allows you to share key marketing messages in 15 seconds. These marketing messages are memorable, engaging, and resonate with consumers. Expenditure on short-form video is predicted to rise in 2022, and many leading marketers are investing more into it this new year.

Brand Challenges & User-Generated Content

The rise in short-form video marketing gave rise to other digital marketing trends such as brand challenges and user-generated content. Both of these offer prime marketing automation opportunities and allow you to produce interactive content with existing customers.

Interactive content is key to boosting engagement with your digital marketing efforts. Many marketers incorporate brand challenges into their marketing strategy in order to boost the amount of user-generated content created by existing customers.

User-generated content is content that is created by consumers and is key for building brand trust and awareness. Consumers are more likely to trust the content that is created by other consumers, and it requires minimal marketing efforts on your behalf.

Blogs and Website Content Are Still In

Blog and website content is still popular and will continue to be popular through 2022. You can utilize AI tools like Answer the Public to find what your consumers are searching for and develop a content strategy around it.

As of 2021, over 70% of marketers are actively investing in content marketing. Effective content marketing will help you rank higher on Google's search results, which means more targeted traffic for your business!

person using MacBook Pro

Your Email Copy

With an average return on investment of $36 for every $1 spent it's important to include email marketing in your digital marketing strategy.

But your email marketing results are only as good as your email copy. Create engaging email copy to compel your subscribers to click on your email offers and purchase you’re promoting. Once you have a customer email list, you can literally create sales on demand. So make sure you keep your list engaged with content that matters to them.

Wrapping up…

Digital marketing isn’t the future of marketing, it’s right now — and it's more important than ever for small businesses to capitalize on it now.

By implementing any of the digital marketing trends we mentioned above, you can take full advantage of powerful marketing strategies that will vastly improve your ROI digital reach with your audience.

Need help marketing or even creating your content? Book a time to chat with Jay of JVI Mobile Marketing here.