Small business owners are busy people. You’re running your own company, and you’re also a jack of all trades for the employees that do not have a specific skill set. Your time is valuable, and we know how difficult it can be to find the time to market your small business, or develop small business marketing strategies. That’s where JVI Mobile Marketing comes in!
We provide professional marketing services for small businesses of all shapes and sizes. From social media management to traditional advertising, our team has experience with every industry under the sun. We work with clients from coast-to-coast who need help to get their message out in front of their target audience. When it comes to smaller companies promoting their business, it can help to understand where you can compete with the “big guys”.
Small Business Marketing Strategies #1 – Paid Ads
No one has a traffic problem. As long as you are willing to pay for the traffic. Facebook and Google are two of the easiest and most cost-effective ways to get your marketing message out. These networks have a lot of features that small businesses need for their campaigns.
In order to run a paid campaign, you need a combination of 3 elements:
Target Audience – Be crystal clear on whom you want to get in front of with your message.
– Make sure to include their demographic, age group, and location.
– You can also target by interest or behavior with Facebook Ads Manager Predefined Audiences, Custom Audiences from your email list on Gmail or Google Analytics data in Adwords.
Pro Tip: Use the Facebook suggestions for other targeting options you might not have thought of while selecting your audience
Landing Page (Destination) – This is where you want the person to go when they click on your ad.
It can be a website, Facebook page or another type of social media site.
– Choose the landing page wisely because it will have an impact on conversion rates and your return on investment for the campaign.
Pro Tip: If using a website for a landing page, it should not be your home page. Instead, create a landing page with one focused “Call-to-action” (CTA).
There are several great landing page builders out there. Some of the ones we use are:
## Offer – What valuable chunk of content can you offer in exchange for the user’s contact information?
This is called a lead magnet. Some great examples of lead magnets are :
– an e-book
– a free trial of your SaaS product with no credit card required and full cancellation rights
– video training course on how to use the software or service you offer in exchange for their contact information. This is also called “content marketing” or “inbound marketing”. It’s all about providing valuable content that educates people, so they will reach out to you when they need help.
Small Business Marketing Strategies #2 – Business Reviews
Write a paragraph about the importance of getting your customers to leave a review or feedback for your business and making it public on Google.
Business reviews are crucial for small businesses. Reviews have the power to make or break your reputation, which is why you need to make sure that they’re good ones! The best part about hosting a review system on Google is that it’s so easy and accessible. It’s as simple as opening up the Maps app on any internet-connected device in order to leave your feedback of a local business – and then sharing with all your social media followers at once.
There are also plenty of websites out there where customers can read others’ reviews before deciding who to buy from – these sites include Yelp, TripAdvisor, Glassdoor and Angie’s List just to name a few! Nowadays even big banks like Wells Fargo will ask their clients for reviews. We feel that reputation management is a cornerstone small business marketing strategy!
There are also software solutions that can help you collect reviews from your customers, share them with Google, and build up a library of feedback you can use on your website.
Pro Tip: Use a software program instead of doing this manually.
In all transparency, we built our own software to accomplish this for you. For more information, check out our brand new SaaS (Software as a Service) called Local 5 Stars. www.local5stars.com
Small Business Marketing Strategies #3 – Live (and recorded) Video
Video marketing is more important than ever. Take a look at the Facebook Live feeds of brands like Red Bull, GoPro, and other companies to see what we mean.
Here are some ways you can get in on the trend:
– Create Newsletters with Videos
– Shoot Short Video Ads for Your Website or Social Media Pages
– Host a Webinar
– Be Creative! People love original content that they’ve never seen before!
Use video to solve you audiences problems. Don’t talk all about your products and services. Instead, show people how your services can solve their issue and speak to them.
Pro Tip: Host a webinar or use video where you are answering questions that people are already asking about online. Two great places to find out what people are asking are Quora and Answer the Public.
– Host your videos on YouTube, Vimeo, Facebook and other platforms that will help them rank high in search engines like Google.
Don’t forget about newsletters! Use videos for an installment series where they get notified every time the next one is released. And don’t forget to use calls to action at the end telling people how they can contact you if they have any further questions. It’s important not only to show information but also give viewers a way to interact with it as well.
In conclusion, there are a ton of small business marketing strategies out there. Use what you are comfortable with. This is not anywhere near a complete list.
For more tips and strategies to market your small business, follow our sister website, HowTo.Agency.
Digital Marketing is using online tools and tactics to take someone along a customer journey from stranger to raving fan. You can use social media as a tool along this journey, but it is not the same. Other tools and tactics include ads, email, text, landing pages, lead magnets reviews, and referral programs.
If you are looking at hiring a digital marketing agency for small business, continue reading as we outline some tips and considerations.
Determine Your Customer Avatar
The best business practices start with your ideal customer. Who are they? What do you need to know about them in order for their needs and wants to be met? Drill down into the nitty gritty of what turns a stranger into someone who can’t wait for more, then get out there and find those people!
It’s an easy process that starts with a simple question: “Who is your customer?” It can be daunting to narrow down all the
possibilities, but now you’re equipped for success.
Getting Your Perfect Audience To Learn About You
You’re probably wondering what you can do to keep up with the competition. The answer is local marketing! That’s why we’re experts in it and our clients have been using us for years so they don’t need to worry about their bottom line. We’ll show you how a little digital strategy goes a long way, transforming your target audience into loyal customers who will fight over this product or service of yours!
Convert Your Ideal Audience Into Customers
Digital marketing can help small businesses reach their ideal audience by targeting customers through channels such as Google Adwords, email campaigns, social media advertising and video advertisements.
Digital marketing allows companies to pinpoint their most valuable customer segments and tailor messages to suit them best – all at a fraction of the cost of traditional advertising methods such as TV ads.
Building Repeat Business, Reviews, and Referrals
This means that if you want more reviews from your current customers, or you want them talking about your business on social media (Twitter, Facebook), then it’s time for a change in strategy. The good news is that the change doesn’t have to be too complicated – just a few tweak
s here and there will do the trick!
From that point on, you should begin to see more repeat business, great reviews which lead to more business, and a new flow of referrals!
We are a Digital Marketing Agency For Small Business
Let’s face it, in the digital age of business, marketing can be a huge time suck. Between social media posts and blog content, you’re always trying to find new ways to connect with potential customers. And if that wasn’t enough, there are also email lists to maintain and updates on your website that need to happen regularly.
But what if I told you there was a way where you could do all of this yourself? What if I said you could set up everything so it was optimized for success without any work from you?
JVI Mobile Marketing is a digital marketing agency for small business, helping those they serve to grow their customer base for nearly 10 years. We specialize in local marketing, which means we know how to target people who are nearby your business and drive them in with our tailored digital marketing campaigns. Whether you’re a brick-and-mortar or an e-commerce small business, JVI can help you leverage the power of digital media to provide an awesome social relationship with your customers.
This article was written for the entrepreneur who needs marketing help!
Our job is to be experts in local marketing so that our clients can focus on what they do best – running their business!
The world of advertising and marketing has changed drastically over the years, but we’ve been able to stay ahead. Our goal is for you (our client) to have your own personal consultant who will guide you through every step of a project from start-to-finish with no hassle or confusion. We promise not only results, but also friendship along the way; because after all these years it turns out there are more similarities between us than differences.. In other words? You won’t just get an expert – you’ll become one too 🙂
Become a part of our team and your organization will be better for it.
By the way… We are not just a digital marketing agency for your growing organization. We actually live and use this stuff everyday. In fact, if you are reading this right now, you are in the 2nd stage of our 8-stage, 1-page customer value journey. You can read more about that here.
Want to take the next step and learn more?
Click here to book a 2X Your Sales Discovery Session right away!
JVI Mobile Marketing… The Digital Marketing Agency for Small Business Success. We will
Greensboro’s own John Isner is a top-notch professional tennis player, but he still has a coach, right?
The same goes for golfers on the PGA Tour, says Jay Vics.
Even the best players have coaches to help them stay on top of their game, mentally and physically.
Many small business owners operate in similar fashion, says Vics, owner of JVI Mobile, a digital marketing agency. They have to be good at many things, but sometimes can use assistance on certain things, such as marketing in this digital age.
That’s where Vics comes in.
Small business owners, he says, “need help. They need a coach to work with them and give them the tips and tricks.”
Vics originally set up his business as a traditional agency.
But as he designed websites and devised social media strategies for his clients, he realized another unmet need:
Many clients really wanted to know how to do those things by themselves.
Vics, who has operated his home-based agency since 2015, saw an opportunity.
He could become a digital media coach in addition to providing agency services.
But as a one-person business, he could only serve so many clients in a given week.
That led to his next revelation.
Vics decided to create a website offering a range of tutorials and webinars where people hungry for information can get tips.
Topics might include using Facebook Messenger to promote a business or targeting customers through geolocation marketing.
The information, often in the form of video conversations with clients, is free to access.
An online scheduler allows a person to schedule a personal consultation with Vics.
Vics set up his website with a unique internet suffix: howto.agency.
Vics was on track to present a program in March as part of GMA’s Digital Marketing Institute (DMI) series.
Then the pandemic arrived, curtailing business and gatherings.
DMI programs, which are free to employees of GMA member companies, usually are held in GMA’s Community Room at the downtown Greensboro headquarters.
Vics suggested to GMA staff that his DMI seminar transition from a classroom setting to a webinar.
“I said, ‘Let me try this.’ And it worked. Really, really well.”
The pandemic pushed Vics’ plans for online training into overdrive. He quickly developed videos with tips on successfully balancing home life and work life while working from home.
“I knew other people were going to struggle with that,” he says.
The pandemic has created innumerable challenges for businesses.
Vics’ creative approach demonstrates that, even in a pandemic, challenges can also present opportunities.
Why FacebookMessenger Ads are AWESOME for Small Business
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing.
And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users.
It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space.
That said, Facebook ads can still be useful – with a twist. Instead of sticking to the same traditional ads you’ve been using, it might be time to check out Facebook’s newest ad option – Facebook Messenger Ads.
What Are Facebook Messenger Ads?
Facebook Messenger ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes.
The newsfeed ads have a call to action that directs people who click it to Messenger, where they can send you a message and get more information about your business.
53% of people say they’re willing to buy from a company they can message directly on Facebook Messenger. And, customer service is increasingly moving toward instant and direct messaging. Customers expect instantaneous responses and favor brands that provide it.
Facebook Messenger Ads allow small businesses to connect directly with potential leads. They eliminate the need for a hard selling ad and instead, open a dialogue. They provide an opportunity for you to personalize your marketing in a way that encourages people instead of putting them off.
Three Types of Facebook Messenger Ads
There are three types of Facebook Messenger Ads available for small businesses to use. They are:
Home screen ads
Let’s break it down, starting with destination ads. These are ads that appear in your target audience’s newsfeed, very much like traditional Facebook ads. The main difference? The call to action is always going to be “Send a Message.” When a user clicks it, a Messenger window opens, and your automated message will appear. (We’ll talk more about how to use that feature later.)
Sponsored messages allow you to deliver special offers and communications directly to the user’s Messenger inbox. A key feature of sponsored messages is that you may send them only to people who have messaged you previously. They’re a form of remarketing with a personal touch.
Finally, home screen ads are ads that appear in Messenger. The difference between these ads and sponsored messages is that their intent is not to start a conversation. It’s to drive sales by encouraging users to click on the ad.
How Can Facebook Messenger Ads Benefit Your Business?
Facebook Messenger ads are a great option for small, local businesses. They allow you to personalize ads and connect directly with the people who are most likely to buy from you.
Want some examples? Here are a few ways that you can use Messenger ads to boost your profits:
1. Personalize your messages. Too much personalization can seem downright creepy, but Facebook Messenger ads allow companies to straddle the line without crossing it. Because you can only send direct messages to people who’ve already connected with you on Messenger, it doesn’t feel as intrusive as LinkedIn direct ads. And, it lets you tailor your offers in a way that’s highly likely to result in a sale.
2. Give customers the response time they want. With Messenger ads, you can automate your replies to ensure that potential customers aren’t stuck waiting for a response from you. And, in case you don’t know, people prefer messaging to any other form of customer service. Research shows that 73% of consumers prefer live chat to email, and 56% prefer it to a phone call.
3. Start a conversation. Lead nurturing is something that you can do one on one with Facebook Messenger ads. You can even customize your newsfeed ads to encourage people to chat with you about your product or service. This option allows for one-on-one contact – even if it’s largely automated – that makes potential customers feel valued.
4. Increase local awareness of your business. One of the best things about Facebook Messenger ads is that you can select “increase local awareness” as your ad objective. This is a particularly effective option for businesses that want to reconnect with existing customers. You can use Messenger to send them an offer that’s tailored to them.
Another way of looking at Facebook Messenger ads is that they’re the modern-day equivalent of going door to door. They don’t require any more effort that traditional Facebook ads, but they offer a degree of personalization and one-on-one contact that will allow your business to connect with potential leads in a meaningful way.
How to Get Started with Facebook Messenger Ads
If you’re itching to get started with Facebook Messenger ads, here are 7 easy steps to help you get going.
1. Open Facebook Business Manager.
2. Choose conversion as your marketing objective.
3. Scroll down and select Messenger. (This ensures that a click will start a conversation instead of redirecting the person to your landing page.)
4. Scroll to Edit Placements and select Messenger again. You’ll notice that with your first ad, Sponsored Messages aren’t an option – that’s because they’re only for remarketing.)
5. Fill in the content you want to appear in your ad.
6. Choose Send Message as your call to action. (This one’s a must because it lets the people who see your ad know that they’re starting a conversation with you.)
7. Finally, fill in the message (or the first few messages) you want people to see when they click your call to action. For example, you could send them a coupon or ask them a question to start the conversation.
That’s it. Once you’ve completed these steps, your very first Facebook Messenger ad will be up and running – and you’ll be able to see for yourself what a powerful marketing tool Facebook Messenger can be.
Getting a great ROI on Facebook advertising can be tough. There’s a ton of competition and as a small business owner, your marketing budget is limited. Facebook Messenger ads can help you leapfrog over the competition and connect directly with the most valuable people on social media– your customers.
Messenger bots have been taking the online marketing world by storm for years now. But what are they? And does your local business really need them?
Messenger bots are robots that can carry on a conversation with a customer. They interact with them just as an actual human being would. They can handle small customer service tasks, process payments, book reservations, and more. Online users are already becoming familiar with these types of bots every day. They appear on so many websites in the form of chatbots that pop up when a user lands on the site.
Messenger bots are different than these chatbots though. This is because they don’t appear on websites but instead, inside messaging apps such as Facebook Messenger. Facebook is the largest of the messenger bot market. They are also in Twitter, WhatsApp, and more.
Whenever a customer wants to message your business through these apps, the messenger bot will appear. The customer will then subscribe to speak to the bot. If your local business doesn’t currently have one, you could be missing out.
The biggest reason for this is just that – so many local businesses are using them! And that includes your competitors that may be just down the street, or just around the corner. If you’re not, and the competition is, customers may decide to leave your company when they can’t get a hold of you right away, but there is always someone (or something) to talk to them at the competitor.
Local businesses that don’t begin using messenger bots now are simply going to be left behind. It’s said that by the year 2020, and that’s not too far off, 85 percent of business to customer interactions will be done with no human interaction at all. At that time, there’s no telling just what messenger bots will look like, interact like, and what other advancements will be made.
Local business will do much better getting in on this trend now instead of finding out too far down the road that they waited too long.