Here’s the deal. Your business can have a huge presence on Facebook with thousands, or even hundreds of thousands of fans, but still struggle to get new clients. Why is this? Well, for the most part it is because you’re not doing a good enough job of turning those fans into actual paying customers.
You have done a great job with the first step in the process which is attracting people on Facebook and ultimately building a raving fan base. Now is the time, however, to take that next step of turning those fans into people that actually pay you money for what you have to offer.
Here are 5 strategies to consider that will help your fans turn into customers.
In the overall scheme of things, it is important that you keep your Facebook fans engaged and keep your brand in front of them at all times. To that end, it is very important that you as a business owner maintain a consistent approach to the content you are publishing for your followers. A good practice is to put something out there once a
day that is likely to be shared or liked a lot. Not only will this help your content go viral and get in front of more people, it will also establish you as an authority in your industry.
Examples of content that you can post on a daily basis are how to articles, tips related to your industry or even interesting photos that your fans may want to see. The key is to make this content as engaging as possible so that it keeps getting shared and it keeps your fans coming back for more.
Now, when one of your fans needs the service or product you offer who are they going to call? Exactly! They will call you because they know who you are and consider you an authority in your industry.
2. Reach More of Your Fan Base
In order to convert more fans into customers, first your fans actually have to SEE what you are posting and promoting so they have the opportunity to become a customer. One of the most dramatic changes Facebook has made recently is minimizing organic reach for brands. Basically, this means that only a tiny fraction of your fans will see your updates in their newsfeed. According to Edge Rank Checker as of march 2014 it was estimated that you reach about 6.5% of your fan base with every post you make on your fan page.
There’s a number of ways you can increase your posts visibility within your fans news feed, and one of the best ways is to promote your posts. A promoted post starts off just like any other post you’ve made on your fan page. You simply choose a post you want to promote, like a special sale, or a story you want to share about your business. Then you set a budget and the post is shared to a set number of Facebook members depending on your budget. Your post will be seen by your fans, and even friends of your fans depending on your budget. Promoting your posts is a very inexpensive way to ensure you get maximum visibility.
Another way to ensure your fans see your updates is to educate your fans that they can ‘Get Notifications’ from your Page.
Most of the time, users aren’t even aware that they aren’t getting seeing your updates. Simply by telling them how they can stay better informed with your businesses special promotions will boost the number of people that actually see your posts.
3. Create Offers with Urgency or Scarcity
If you want to turn more of your Facebook fans into paying customers then you are going to have to market to them – plain and simple.
Now, a common and effective practice to use is creating offers and posting them to Facebook that have an element of scarcity or urgency to them in order to get people to act right away. In other words, why not post a coupon limited to the first 10 people who claim it for a certain percentage off your service? Or what about a special offer on a service that expires in 24-hours? Make the offer something that your fans cannot pass up and you will see the phone begin to ring! That said, once you end driving your fans from Facebook through your doors it is your job to keep them coming back. Use these special offers as a way to get them there – it’s up to you to keep them there.
Another way to reach your audience with a special deal is through Facebook Offers. This is a form of paid advertising where you can create an ad and target specific people with a special offer that will fit their needs. Once the ad is created and displayed it will have a “get offer” button on it. When a user clicks this button, they will be directed to an area where they can claim the discount offered by your company. The thing that makes Facebook Offers unique and very powerful is that they will actually email the person that claimed the offer to remind them to use it. In other words, they will do some of the dirty work for you to ensure that the person actually becomes a paying customer!
4. Drive Fans to Your Email List
Having a robust fan base on Facebook is great and can be very profitable but there is an even better way to engage these people to turn them into customers. What is it you ask? Simple, it’s email. If you are able to drive your fans to your email list then you will be able to communicate with them on a whole other level. Email newsletters are still the best way to communicate directly to your audience.
Think about it for a moment. Not only are you engaging them within Facebook, but now you are also engaging them within their inbox. This is very powerful as the more “planes of engagement” there are between you and your potential customers the more you will see your bottom line increase.
The best part about building that email list from your Facebook fan base is that it’s easy! You simply need to drive your fans from Facebook to an email opt-in form on your website or to an opt-in form right within Facebook. There are many apps out there that make it really easy to create these lead capture forms right within Facebook so the fan never has to leave if you don’t want them to.
Please keep in mind that people will only opt-in to your email list if you give them a good reason. Don’t be afraid to offer a discount or some other valuable form of content to ensure they sign up right away!
5. Show Them Some Love Too
A final strategy to turn fans onto customers is to show them some love too! What this means is making sure you are active on Facebook and sharing content that your fans have produced. This will create a feeling of reciprocity between you and your fans. It will also show that you are just a normal person too – not a corporate machine.
People love being engaged with in social media. If you take a few minutes each day to engage with some of your fans, you will see that investment on time come back to you tenfold. Even if you post though automation and use a platform such as MySoPro, it’s a great idea to always check in daily and take a look at new likes, comments, shares and overall engagement. All of a sudden, a normal fan will become a raving fan just because you reached out to engage them. Who do you think that person will do business with when they need what you have to offer?
All in all, getting your Facebook fans to turn into paying customers is easy if you know what you are doing. Just follow the strategies that are outlined above and watch your business take off like you never thought possible!
If you want to ensure you’re getting the best results from your Facebook ads, you need to know they’re reaching the right audience. The good news is, thanks to the social media giant’s huge range of targeting options, this couldn’t be easier.
By only reaching the people who actually matter, your ads have a lot more value and in turn deliver a much higher conversion rate. So how exactly can you ensure you’re reaching the right audience?
Two of the most powerful targeting options available when you create a Facebook ad are location and demographic. You can choose exactly where you want your customers to be based. This is especially useful for local businesses focused solely on drawing in local customers to their stores.
Narrowing down the location is only the first step. The next is to target specific demographics. You need to think about the type of consumer that’s going to be most interested in your product.
For example, will Millennials be more interested in what you have to offer, or would your services best suit those over the age of 40? You can specify certain age groups when targeting your ad to ensure you’re reaching the most appropriate audience. That’s not all, you can also target things such as:
The more you narrow down your audience, the better the results you’ll have. However, one thing you should be careful of is behavioral targeting. While it may seem clever, 68% of consumers state they are not ok with targeted ads that follow them around based upon their behavior.
The benefits of running multiple ads
Of course, targeted ads largely only help if you know WHO you are targeting in the first place. However, it is possible to develop a deeper understanding of your target audience by running multiple ads.
It can be extremely beneficial to run several targeted ads at the same time, each targeting a different demographic or location. That way, you can see exactly which groups are most interested in your product.
You may just be surprised to discover that a different group of people to those you initially planned to target are more interested in what you have to offer.
It’s pretty simple to set up a targeted Facebook ad. The options are automatically presented to you once you’ve chosen your ad objective. However, it is a good idea to do your research first. That way, you’ll know exactly who you should be targeting and which options have the best chance of success.
We’ve all been there, trying to organize a social media contest and ending up in total disaster with only a dozen subscribers and a prize that was written off as an expense rather than investment in traffic and conversions.
Is there a goal you want to achieve with your contest? Write it down. However, make sure that your contest goals are S.M.A.R.T. What does this mean?
Essentially, a SMART goal is Specific, Measurable, Attainable, Relevant and Timely. Not to mention that this rule absolutely applies to contests on social media. So, make sure to define your contest’s goals before even planning it.
Want to promote your product or service? Or maybe grow your email list? Social media contests can generate traffic for any of these goals.
2. Choose the Type of The Contest
Many contests fall short because it’s the wrong type of contest for their fans & followers. But that’s mainly due to lack of planning and preparation. Choosing the right type of contest is the first step. And there’s plenty that like gangbusters. For example, there are caption-based contests, photo-vote contests, video-vote contests as well as sweepstakes, which are always a great choice for Facebook.
Offering some kind of prize for the winner will typically get the best engagement – and is referred to as a giveaway.
3. Choose the Right Software
You’re not planning on running the contest, manually are you? Unless you have a lot of extra time on your hands, using contest software like from UpViral for your social media contest is probably the best way to manage it.
The truth is, software programs come with built-in voter verification features and other tools that will let you collect Facebook user numbers and name from everyone engaged with your post. And the best part?
Whatever type of contest you choose, you can always use the information you collect for any of your future marketing campaigns. Insights you can use to market to your audience better.
4. Set Your Time Frame
Do you have an idea of how long will your contest actually last?
One of the first things your audience should know is the start and end date of your contest.
The best-case scenarios for contests are typically one-day contests for products and goods – and weekly or monthly contests for more valuable prizes (ex. higher value services, hotel stays, yearly prizes etc.)
5. Create Your List of Rules
How will you choose the winner? By random – or the community votes?
Your rules should be clearly displayed for everyone who enters the contest.
Make sure it’s clear that voting is only part of the process, and that a judge or panel of judges will determine the final winner. Also, in the case of suspected fraud scenarios (yes, it happens, unfortunately) – you have the right to choose the winner.
6. Determine Who Can Enter
If your local business wants to increase the foot traffic to your physical location, you should know that specifying an age requirement goes a long way when you are establishing your contest rules.
7. Make Sure Your Prize Is Relevant and Attractive
This pretty much goes without saying. But just in case we didn’t emphasize this point enough just about every successful social media contest offers up an appealing prize for the winner. Without it, you won’t attract any contest entrants.
Make sure to stay relevant to your business and your audience and choose relevant prizes. If you own a hotel, offer a night for two. An art dealer could offer a limited-edition reprint. If you run a spa, you might offer a free 1-hour massage. The key is to offer something that attracts the most amount of people. Make sure to include a photo of your prize to give people even more reason to enter.
8. Create Your Custom Hashtag
If you have ever wondered why brands choose personal and custom hashtags when running social media contests,
there is a science behind it. Coming up with a unique hashtag that reflects your brand and your contest can be used to extend the reach of your contest across all social networks.
For example, there are tools like Hashtagify.me that can help you find trends related to your industry and potential gold mines in terms of hashtags.
So, there you have it – you now know our best-kept secrets to running a perfect social media contest. However, you should know that not every social media is the same. The demographics, type of content and a ton of other variables can play a role in how successful your contest ends up being. But following these rules will definitely give you an edge, especially if you’ve never run a contest before.
As a Business Owner, you’ve established a Facebook page for your products and/or services. Great! You’ve also launched a Twitter page so you can tweet your followers once a month and even share pictures of your cluttered office every few weeks on your Instagram. Your website gets a few clicks every so often. Marketing all set! Wrong. That’s awesome, but not enough. In today’s busy and competitive world, your business will not survive without reputation management and text messaging marketing.
“More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business.”
Wouldn’t you like to know what people are saying about you and your business? What about knowing what happens every time someone puts your business name into Google or Facebook? It’s great to have an online presence when operating a business, but these same outlets can easily damage your reputation through negative blogs and reviews. Did you know that more than 80% of all consumers read online reviews before making a purchase or getting services at a business? What is said about you and your business can affect your company as a whole and can eventually determine the amount of revenue you have coming in. The internet has given a powerful voice to consumers and their opinion carries a lot of weight. It’s one thing to manage an online business, but it’s another thing to manage your company’s online reputation. Reputation Management will keep you aware of looming threats and reputation attacks. We’ll provide tools to track and monitor your brand so it’s always in a positive light.
What Kind of Action Should I take regarding Reputation Management?
Ready to take charge of your online reputation? There are plenty of things you can do right now. Begin by optimizing your profiles on popular review sites. Some are auto-generated and others you can create yourself. If you see any negative reviews, respond to them ASAP and use them to your advantage. This lets consumers know that you genuinely care and are willing to go to whatever extent necessary to make the customer happy by fixing the situation. You also let consumers know that your business is relevant and not outdated or unpopular by engaging with online reviews. Also, consider adding review forms to your website. Encourage customers to rate your products and/or services with a star system along with a written review. Offer a discount on a future purchase if they agree to leave feedback within a certain time frame. If you don’t want to do this via your website, you can always use the built-in rating system on your Facebook business page, which is a great option as well. You can also incorporate a points reward system and offer them a certain amount of points towards a reward once they leave feedback. Another great idea is to send an automated email to customers after they’ve made an online purchase. The email can include a link to a review form on your website or Facebook page. If you sell products or offer services in an actual storefront, consider including a review link on your printed receipts. I’m sure you’ve seen major fast-food chains, grocery stores and even retail stores offering free items or discounts on their receipts upon completion of an online survey, rating or review. Overall, this will eventually get you more positive online reviews and increase your visibility and attract more customers.
What Ways Can I Introduce Text Message Marketing to my Business?
Did you know that 98% of text messages are read immediately? Literally, within three minutes of receipt, mobile users all over the world are communicating via text.
As a business owner, you can attract more customers while generating more revenue by making text messaging a big part of your marketing efforts. Instant offers, discounts, digital coupons and location-based amenities are all benefits that consumers are constantly searching for. Making these benefits easily accessible via text is the perfect way to grab the attention of your consumers and also allows you to stand out from your competition. This will prompt them to make a quick decision to purchase your products and/or use your services because ultimately, everyone is simply looking for the hottest deals. We live in an instant-gratifying society, so what better way to connect with new and existing consumers than to exceed their expectations via text. You can start a text messaging campaign by signing up subscribers then automate messages based on subscriber actions or send scheduled messages based on promotions.
Now It All Makes Sense
Reputation Management will shine a bright light on your online presence. The internet is already saturated with so much noise and various opinions so you want to be sure everything said about you and your business is positive. Being involved and relevant will get your more positive reviews and will increase your overall visibility. You will begin to attract more customers because so many people check reviews before trying out a new business. Also, you can increase customer loyalty, drive demand, and stay connected by adding text messaging to your marketing strategy. It’s simple, affordable and effective. If you’re not quite sure what platform to rely on for these marketing strategies or would like to take your reputation management or SMS marketing to the next level, leave it to the Certified Digital Marketing Professionals at JVI Mobile Marketing!
We all have the same 24 hours in a day. It’s what we do with that time that determines our level of success. The harsh reality is that once time is gone, we can never get it back. I know, it sucks. But it’s the truth. However, the good news is that MySoPro is going to save you time. And lots of it! Saving time is very important for all business owners, so we get it. You no longer have to worry. MySoPro is here to save the day! It serves as your own personal social media assistant and this free tool is here to eliminate all the stress and frustration you dealt with in the past when handling your social media campaigns.
Saving You Time
Saving time is important because it allows you to focus on the things that matter most to all business owners, making money! You can finally spend more time actually running your business and set aside time for all the other important things that matter to you such as family, friends, and relaxation. MySoPro allows you to schedule posts on your social media platforms days, weeks and even months in advance. Unlimited posts for as many social media accounts you have.
Being able to save time while posting in advance increases your engagement. You can grow your social media platforms by gaining more likes and increasing shares. This will allow you to achieve overall success and growth in revenue through online marketing.
Why Social Media
Social Media is the ideal platform needed to promote upcoming sale events, share information about your products, educate people about the services you offer and share reasons why they should come to you and not your competition. MySoPro allows you to easily find and post relevant content and videos that you may not have thought of initially. There’s a cool feature called ‘Content Research’ which allows you to search through powerful platforms such as YouTube, Google News and even Facebook for various relevant content to repost and/or share with your audience. This is a great tool to utilize when you’re in need of some fresh ideas.
Getting Things Done
Schedule days or weeks of content in just minutes! Even if you don’t have time to schedule posts out months in advance, you can still get a significant amount of posts scheduled out in just 5 minutes. The beauty of it all is that you can manage all of your social media profiles in one. Facebook, Twitter, Instagram and Pinterest all in one location. You don’t have to open multiple tabs on your computer to access them all. Simply reach all of them through MySoPro.
Even though this is a free tool, there is a pro version that comes with more unlimited features for only $32.83/month when you sign up annually.