5 Reasons You’ll Want to Publish on LinkedIn

Okay, all of you who have published on LinkedIn raise your virtual hands…

That’s what I thought. Not many consider LinkedIn when choosing where to publish content, and in point of fact, that’s a big mistake.

Now that it is open to the all LinkedIn users, it’s still something of an afterthought among content marketers. This is a shame, because publishing on LinkedIn is pay dirt for content marketers who know how to use it effectively. Let’s check out a few of the reasons why you need to be putting great content onto this platform!

5 Reasons LinkedIn needs to be your content choice!

To establish authority – Publishing before a community of professionals is an excellent way of becoming the thought leader you are seeking to be. This can help you in many ways, not only on LinkedIn in terms of added connections and influence, but in your industry and Google as well.

Syndicating your content – Being able to post content that you may have used on your blog a while ago is a good way to find a new readership. Many times the audience on LinkedIn will not have seen your content, and could be more inclined to give it a serious read, given the nature of the platform.

Publish your content before a serious audience – You will be able to find a more serious approach to your content on this platform. There’s not a lot of fluff traffic to be found here. You can also find gold by publishing to LinkedIn groups as well.

Killer engagement – People active on LinkedIn are highly engaged, and likely to comment and contact you if they see something that appeals to them.

Possible virality – If you publish something truly good that’s getting noticed, you might get a little help from LinkedIn itself in the form of making your content available on one of the Pulse category pages, or on the Home page of LinkedIn itself. This is where the traffic really begins to flood in!

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