3 Reasons Why Social Media Marketing Matters To a Small Business
Social media marketing has been known as one of the best marketing strategies for quite a while now. This is one of the main reasons why it is very important that you, as an online entrepreneur, utilize it to your full advantage.
JVI Mobile Marketing has a managed service called JVI Social. One of the greatest joys of helping small businesses with their social media is that I am always looking for new ideas, tips and ways to keep people engaged!
1. Increased Recognition For Your Brand
The internet is so vast that you have to grab all the opportunity that you can to improve your brand recognition. Since social media networks are widely used these days all over the globe, using it to your advantage is a must. It can serve as a voice for your brand which can help you build your reputation and visibility.
Through social media, you can attract potential customers and it will be a lot easier for them to get in touch with you through this medium. Also, using social media platforms allows you to become more recognizable not only to your existing customers but to their personal contacts too, if they share or repost your content.
2. Better Opportunities
Social media marketing also provides you with better opportunities in terms of converting potential customers to buying clients. Social media allows you to connect with an infinite web of relationships through your followers, existing contacts and target audience. By posting a video, a link to a blog, a campaign or perhaps a simple photo related to your business or any topic relevant to your company, you will be able to spark a reaction. Each of these reactions obtained from a single post is a chance for a possible conversion.
3. Increased Traffic and Conversion Rates
If you use social media marketing the right way, you can tremendously increase your website traffic and even your conversion rates. All this is made possible by social media because it promotes interaction between 2 individuals or a group. This makes marketing more efficient because of the addition of interaction between multiple human beings.
Inbound traffic to your site is greatly increased as well since you will no longer be limited to potential customers belonging to your personal contacts and existing customers.
If you use the right social media marketing strategies, you’ll be able to attract the existing members of your niche or followers in a specific social media platform that you’ve selected. This also gives you better chances of increasing your sales potential.
If you are not yet into social media marketing, you better start as soon as you can because the longer you wait the more opportunities you are missing.
In addition, we need to be accountable and help you get the most out of your social media or we are not doing our job. Katerina Petropoilou nailed it recently when she wrote “5 Lifesaving Tips for Your Social Media Manager”. She writes great stuff that allows me always to stay calm, and get things posted efficiently.
Read Katerina’s awesome article here https://thenextweb.com/socialmedia/2015/05/31/10-secrets-that-will-make-your-life-easier-as-a-social-media-manager/
Here is an overview of the 5 Lifesaving tips(full article)
1. Creating a Content Strategy
Know what to say, when to say it, to whom and how often!
2. Visual Visual Visual
Images, videos, gifs or infographics will be worth the conversion difference.
3. Connect With Your Audience
Building Brand Loyalty takes effort and time. Put some time aside every day to connect, your engagement will be legendary!
4. Plan Ahead
JVI Social uses an automated system so we can schedule posts weeks in advance. All of our small business clients have a weekly strategy session for at least 5-10 minutes.
5. Switch it Up
No one is perfect. If something isn’t working, you can change it up and not skip a beat!
Other Useful Links:
Take a look at this article about creating a Social Media Calander by Venita Chin: https://blog.bizcravemarketing.com/stay-organized-by-having-a-social-media-calendar
Need more engagement on Instagram, Mark Bustalino’s got you covered: https://blog.bizcravemarketing.com/instagram-strategy-best-practices-how-to-increase-your-engagment