Digital Marketing Mistakes And How You Can Fix Them

Digital Marketing Mistakes And How You Can Fix Them

Aug 24, 2022 | Digital Marketing, Video Marketing

We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help you promote your company, brand, and products or services.

There is an audience to be reached online, as well as a reputation to be established. However, there is more effective and less effective ways to approach digital marketing. Check out these common mistakes to ensure you're doing it right!

Bad Performing Website Design

A digital marketing-focused website should include a call to action and a well-optimized landing page. Any promos or discounts should also be prominently displayed. In order to create leads, you must have an informative and engaging website.

Not Optimizing Your Digital Marketing with a Blog

Remember that you are not only marketing your business, but also yourself as a trusted industry leader. Publish blog content that is valuable, informed, and easily accessible. This will establish you as a trustworthy voice. Furthermore, each blog post is another indexed page for your site. More indexed pages mean your site will appear higher in Google search results.

It is not enough to simply create a blog. In order to improve your digital marketing, it should also be interactive. To get responses, submit questions in the comments section. Include guest posts or interviews with researchers or other successful individuals in your field. Use this blog post writing guide to consistently produce the most important and relevant blog posts you can.

Failure to Convert Website Traffic into Customers

Visitors to your website who do not convert into customers are pretty much worthless. Unless, they generate leads for you through word-of-mouth recommendations. The first goal is to get visitors to your site. But, the second goal is to convert them into customers. Create a plan for converting online visitors into sales. Then, make a referral program that encourages people to recommend your business.

Not Optimizing for Mobile Users

Mobile browsing accounts for over half of all web traffic globally. Keep this in mind when you are optimizing your digital marketing websites or pages. If you're optimizing your site, don't forget to optimize it for mobile users as well, so that the load time is as quick as it is on desktop. Make sure the design of your site is also mobile-friendly.

Not Utilizing Social Media for Digital Marketing

You might think you can get away with not using social media. I’m sorry to tell you that you’re wrong! It’s an essential way to turn leads into customers. Spreading your content, reaching your audience, and engaging with users will help you promote your business online. But don’t try to do it all yourself; learn how a social media manager can help.

Providing Lack Luster Customer Service

Customer service starts with your digital marketing. If a visitor who has never done business with you before decides to become a customer, they are taking a risk. Having good customer service is vital for lowering that risk because 70% of consumers will continue to do business with you if they have a good experience.

Help should be easy to find on your site so that people know they can get it. This could be a Contact Us page, a virtual chat, a helpline, or other options. Just make sure that if someone visits your site, they can easily get help if they need it.

Not Offering Deals in Your Digital Marketing

According to a Retail Me Not poll, two-thirds of buyers made an unplanned purchase purely due to a discount. Online discount coupons or limited-time deals are excellent pop-ups for your site. Include deals on the landing page or when visitors are about to abandon their cart.

Sleeping on your Competition

It's possible that someone else is doing the same thing you are. Instead of pretending they don't exist, find a way to stand out. Identify what makes your business unique and showcase it on your website and social media channels. You should make it abundantly clear how your business stands apart from the crowd.

Lack of Social Proof

It's a known fact that showcasing your happy customers increases conversions. You want potential customers to purchase with confidence! You can use testimonials, case studies, and success stories in your digital marketing. This will give potential customers that are on the fence peace of mind and help to avoid any buyer’s remorse.

Not Keeping Track of Your Leads

Keywords, email blasts, referring links, social media, and other traffic sources can all generate online leads. One of those sources may be generating leads that rarely convert into customers, but another may be routinely generating them. This is critical information to have so that you may update your strategy based on the data you know.

The Influence of Digital Marketing

To succeed, your business needs the right marketing tools and strategies. By adjusting your digital marketing approach, concentrating on the right leads, and building an optimized website, you can grow your business to its fullest potential.

We want to help you improve your digital marketing! Sign up to meet with Jay Vics on the Meet the Experts podcast. Here, you can get your name out there and show what you know. After, we will provide you with free video content to boost your marketing game.

Why Video Marketing Is So Important To Small Businesses

Why Video Marketing Is So Important To Small Businesses

Aug 18, 2022 | Video Marketing

Today, operating a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be intelligent with how you market your business. What are the best ways to market your business? Among the most effective tools you could utilize today includes video marketing. In terms of dollar-for-dollar returns on investment, video marketing might be the highest-ranking marketing format out there!

With video, you can add a more human touch to your marketing. You can speak to people in a way and a tone that feels in step with your business. You can win people over with informative, creative content that ignites their interest. But of all the forms of marketing out there today, why should you focus on video marketing for small businesses?

Because it works.

Why Is Video Important to Your Customers?

Prior to the smartphone, producing and distributing video was prohibitively expensive. The majority of small businesses could not afford video marketing. Major brands dominated video because they had the resources to create professional videos and air them during commercial breaks on television.

The smartphone changed the rules of the game in multiple ways. And, for once, it stacked the deck in favor of small businesses rather than large corporations. Nowhere is this more apparent than in video.

A small business owner can now create and publish a video in seconds, reaching hundreds, thousands, or even millions of people.

In this article, we'll look at why video is so effective for small businesses and how your company can get started with video marketing in small steps.

While video marketing can be low-effort, it is far from effortless. And, let's face it, as a small business owner, you already have a lot on your plate.

Why should you devote time and money to video marketing? The answer is simple: because video attracts more customers.

So, whether you own a jewelry store, a catering company, or a dentist who promotes healthy teeth and gums, video should be a part of your marketing strategy!

What makes video so powerful?

Video clearly works, but why?

Videos illicit an emotional response differently than other mediums. Studies show that up to 95 percent of purchasing decisions are subconscious and emotional choices.

Reason1: People process images faster than words.

The fact that our brains can process images much faster than words is one clear reason why video works better than other forms of communication. MIT researchers discovered that the human brain can process an image in as little as 13 milliseconds.

Not only that, but our brains can process images concurrently, whereas we process in a linear manner. Why is that important?

Because if information is easier to process, it is also easier to remember.

According to studies, we retain 95 percent of information from video versus only 10% from text. And what is the point of advertising if people don't remember it?

Reason 2: Seeing other people's faces elicits empathy.

It all boils down to how we are wired. In our brains, there are mirror nuetrons. When we observe the facial expressions of others, these neurons fire, causing us to empathize with them.

We essentially put ourselves in their shoes.

And, while we're on the subject of shoes, do you see why Nike commercials are so effective? Because they so artfully portray people and acts of greatness, you can literally feel greatness for a few brief seconds.

How Can You Get Your Videos in Front of Potential Customers?

Before we dive in to this question, let's be clear: you don't have to edit and produce your videos professionally. This article isn't about making a TV commercial. We're talking about creating and distributing videos in areas where your customers are likely to be found. Unlike in the days of TV dinners, consumers are unlikely to be glued to the television screen during commercial breaks.

Know Who Your Customers Are

You should have already created a customer avatar and know who your customer is. Understanding your customer is the first step toward determining where they spend their time.

A CPA offering tax services to wealthy individuals, for example, has a very different audience than someone selling beauty products directly to consumers.

Where they are is determined by who they are.

You can begin to understand where your customers spend their time online once you know who they are.

Which small business owner in the preceding example is better served by creating a weekly insights & advice video series and promoting it on LinkedIn?

And which owner should be uploading quick video testimonials from satisfied customers and product reviews to Facebook and TikTok?

Keep in mind that video is a type of content marketing that is intended to attract and retain an audience. That way, when the time comes to buy, you'll be top of mind.

That will not happen unless you get your video in front of the right people.

So, where are your customers nowadays?

While there are well over a billion websites online these days, the majority of people's online time is spent in one or more of the following places:

All of these channels allow you to reach a large number of people with whatever videos you want to make. There are numerous resources available to assist you in understanding how to optimize your video strategy to reach more of your target audience on each of these platforms. Make certain you understand the best practices for the platform(s) you select.

You now understand why videos are effective. You did your research to find out where your customers spend their time. You've even researched the best ways to get your videos in front of them. You must now decide what type(s) of videos you want to create.

What Kinds of Videos Can You Make to Generate More Customers?

Here are four of the most effective low-cost/low-effort videos you can make:

Video Demo/Explainer

If your small business sells products, make short demo videos that show how those products solve problems. Video is an excellent way to demonstrate how those products work so that customers can see them in action.

Video Testimonial

Potential customers should put themselves in the shoes of the person in the video they're watching? What better way to sell your products or services than to put potential customers in the shoes of one of your satisfied customers?

When you're with a satisfied customer, pull out your phone and ask a few simple questions about their experience with your company.

Info Style Videos

These are ideal if your small business provides a service of some kind. You obviously have a wealth of knowledge that people pay you for as a service professional. Offering some of that knowledge in the form of a video not only helps people understand their situation, but it also shows that you know your stuff.

When it’s time to hire a professional, you will have already established a level of trust with the potential customer, increasing the likelihood that they will come to you for assistance.

Video of the Company's History

People buy from people, especially when it comes to small businesses. You are not a large, stale corporation. You're a small business with a one-of-a-kind story to tell. Use video to show customers:

• What is your identity? How does this translate into your business?

• Why are you so enthusiastic about the company? Why should they be enthusiastic?

• What can they anticipate from you?

Allow them to see and feel how much you enjoy what you do. There is simply no better way to accomplish this than through video!

Now it's time to get recording!

So, what are you holding out for? While diving into video can be intimidating, there is no better time to start than now. Video is preferred by your customers over other mediums. And you can gain a significant advantage over your competitors by creating the type of content they desire! So pull out your iPhone, press record, and begin having more meaningful interactions with your potential customers.

We want to help you with video creation for your marketing! Click here to sign up to meet with Jay Vics on the Meet the Experts podcast. We will provide you with a free video recording of you sharing knowledge about your business! You can also receive pre-edited short clips for social media.

Social Media Checklist For Successful Content Marketing

Social Media Checklist For Successful Content Marketing

Aug 9, 2022 | Content Marketing

Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image.

You may be a business owner starting out on social media. Or, have been at it for a while and aren’t seeing the results you want. This daily checklist will help.

By following this social media cheat sheet, you’ll monitor your accounts effectively and become an asset to your customers.

Let’s get started.

Why Is Social Media Management Important?

With over 4.26 billion people on social media, it’s more important than ever to have a presence on various media platforms.

As a business owner, understanding how your brand is perceived online and what is said about it is essential. Your social media accounts represent your company’s values, so be consistent with the message you’re putting out there.

Consistency helps maintain the brand and builds trust with consumers. It’s also essential to have a strategy in place and understand your company and your target audience well. Otherwise, you’ll struggle to create content that resonates with your target audience.

If you don’t have a social media presence, you’re missing out on an opportunity to market your business for free. And if you’re not consistently active, you’re not building trust with potential customers.

The Basics of Social Media Management

Before we get into the daily checklist, let’s go over the basics of social media management.

First, you need to understand what social media platforms your target audience is using. Then, you need to create profiles on those platforms and complete your profile information.

Once your social media profiles are set up, it’s time to start posting content. When starting out, it’s important to post regularly so your audience knows you’re active and engaged. Then, as you grow your social media following, you can experiment with the frequency of your posts.

Remember, quality is better than quantity when it comes to social media. Posting one high-quality piece of content is better than several low-quality pieces.

Your audience will also engage more with interesting, informative, or entertaining content. So, ensure you’re creating appropriate content for your target audience that will resonate with them.

Lastly, you need to supervise your social media accounts. This means keeping an eye on your activity and engagement levels, as well as any negative feedback.

Now that we’ve gone over the basics, let’s get into the daily checklist.

Daily Social Media Checklist

This checklist will help you focus on the most important tasks related to social media management. By following this guide, you’ll be sure to stay on top of your content and build trust with your audience.

Here’s what you should do every day:

1. Review Your Analytics

The first thing you should do is review your social media analytics. This will provide you with a good overview of how your accounts are performing and where you can improve.

You should look at your overall engagement levels and the engagement levels for each post. This will help you identify which types of content have an impact on your audience and which ones don’t.

Lastly, look at your followership to get an idea of how well your social media marketing efforts are working. If you’re not seeing much growth, it may be time to adjust your strategy.

2. Share Engaging Content

Once you’ve reviewed your analytics, it’s time to start sharing content. Remember to mix up the content you share so your audience doesn’t get bored. Try to share a mix of text, images, videos, and infographics. And be sure to post both original and curated content.

Curation is important because it shows that you’re not just self-promoting all the time. It also helps you fill up your social media calendars if you’re struggling to come up with original content.

Just remember to provide credit to the original source when you share someone else’s content.

When you’re sharing content, be sure to use hashtags, @mentions, and geotags. This will help you reach a broader target audience and get more engagement.

If you don’t have time to post daily, you can schedule your social media content using a tool like Hootsuite. This will help you prepare your posts in advance so that you don’t have to worry about them every day.

You can also share user-generated content or repurpose content from other platforms. Just make sure the content you’re sharing is still relevant and engaging.

3. Respond to Comments and Messages

Another important task to do every day is to respond to comments and messages. This includes both positive and negative feedback.

Responding to positive comments is important and lets your audience know you appreciate their feedback. You should also reply to negative comments in a timely and professional manner. This will show your audience you’re committed to providing excellent customer service.

Use your responses as an opportunity to build relationships with your audience. Be friendly and helpful, and you’ll be sure to win over some fans.

And don’t forget to thank your fans and followers for their support! A simple “thank you” can go a long way.

4. Develop Relationships with Influencers

Finally, you should spend some time every day developing relationships with influencers. You can do this by commenting and liking their posts, sharing their content, and tagging them in your posts.

Try reaching out to influencers directly and introducing yourself. If they’re interested in what you have to say, they may be willing to collaborate with you on a future project.

Influencer marketing is an excellent way to reach a wider audience and get more engagement. And it can also help you build trust with your customers while diversifying your content.

The Bottom Line

By following this daily checklist, you’ll be sure to stay on top of your social media presence and build trust with your audience. Just remember to be consistent, engage with your followers, and monitor your analytics to see what’s working.

If you need help or are uncertain about how to do something, check out our other articles. In addition, we’ve got a ton of great resources to help you with your social media marketing.

We want to help you make effective content to add to your content calendar! Sign up to meet with Jay Vics on the Meet the Experts podcast. Click here to learn how you can get your name out there!

Social Media Comments Can Be Negative: Here’s How To Deal With It

Social Media Comments Can Be Negative: Here’s How To Deal With It

Jul 15, 2022 | Social Media Management and Optimization (SMM, SMO)

Social media has undoubtedly become a powerful communication and marketing tool. It allow businesses to connect with their customers on a more personal level. Social media also gives customers a voice to share their thoughts about a company or product.

While this two-way communication channel is beneficial for businesses, it can also be challenging. Negative comments are bound to happen. When they do, you should handle them in a way that won’t damage your brand or reputation.

Let’s discuss how to deal with negative comments on social media like a pro.

Make Sure You Respond

Dealing with negative social media comments can be difficult. However, it’s important to remember that ignoring them is not an option. When customers take the time to reach out to you with a complaint or concern, they expect (and deserve) a response.

Not only will a reply show the customer that you care about their experience, but it also shows others that you’re willing to listen to feedback and address any issues.

Of course, it’s not always possible to respond to every negative comment. But if a comment is public and could potentially damage your reputation, take the time to craft a thoughtful response. Check out how we respond to comments and continue the conversation at HowTo.agency on TikTok!

Handle Issues Promptly

In addition to responding to negative comments, quickly take care of the issue that caused the comment in the first place. This may involve refunding their purchase or exchanging an item. Or, simply apologizing for any inconvenience they may have experienced.

Whatever the matter may be, it’s important to take care of it promptly and efficiently. Customers appreciate it when companies own up to their mistakes and try to correct them.

If you take too long, customers may think you don’t care about their issue or that you’re sweeping it under the rug. Delaying will only damage your reputation further, so it’s crucial to nip the problem in the bud as soon as possible.

Be Professional on Social Media

Although it may be tempting to lash out, remember that what you say on social media can be used against you. Therefore, always err on the side of caution and keep your responses professional.

This doesn’t mean that you can’t defend yourself or your business – but you should do so in a respectful way that doesn’t make the situation worse.

Try saying things like:

  • “We’re sorry to hear that you had a negative experience. We appreciate your feedback and would like to make this right with you.”
  • “Thank you for bringing this to our attention. We take these issues seriously and would like to look into this further. Please DM us your contact information and order number so we can investigate.”

Taking the Conversation Offline

In some cases, it may be best to take the conversation offline. This is usually the case when a customer is angry or upset. Or, if the situation could escalate if only addressed on your public social media.

When you take the conversation offline, you’ll have a chance to diffuse the situation without worrying about making it worse. You can reply to the comment publicly and let the customer know that you’d like to discuss their concerns further in a private message or over the phone.

This shows that you’re willing to listen and help resolve the issue in a way that is considerate of their privacy.

Address the Issue Directly

When responding to a negative comment on social media, address the issue directly. A straightforward response shows the customer (and anyone else reading) that you take their concerns seriously and are willing to resolve the problem.

For example, if a customer is unhappy with your product, you might say something like:

“Thank you for your feedback. We’re sorry to hear that you’re disappointed with our product. Can you please provide more information about what you didn’t like? We’d like to pass your feedback along to our team and see if there’s anything we can do to improve the product.”

This response shows that you care about the customer’s experience and want to help resolve the issue. It also gives you an opportunity to learn more about what the customer didn’t like so that you can make improvements in the future.

Don’t Be Afraid to Apologize

In some cases, the best way to deal with a negative social media comment is to simply apologize. An apology shows the customer that you understand their frustration and want to make things right.

Of course, you shouldn’t apologize for something that wasn’t your fault. But if there was a mistake on your part, or if the customer had a valid complaint, an apology would go a long way in diffusing the situation.

Some people just want to feel like they’re heard and that their concerns are taken seriously. In these cases, a simple apology may be enough to resolve the issue.

Use Positive Language on Social Media

It’s essential to use positive language when responding to negative comments. However, this doesn’t mean that you should ignore the problem or act like everything is fine. Instead, focus on finding a resolution rather than dwelling on the negative.

For example, instead of saying, “We’re sorry that you had a bad experience,” you could say, “Thank you for bringing this to our attention. We want to do everything we can to ensure your next experience is better.”

This response shows that you’re committed to resolving the issue while also setting a positive tone for the rest of the conversation.

Don’t Scrub Your Social Media Page of Negative Comments

While it’s tempting to delete negative comments or hide them from your feed, this is usually a bad idea. Not only does it make you look deceitful, but it also makes it seem like you don’t care about your customers’ concerns.

It’s okay to delete comments that are abusive or that don’t add anything to the conversation. But in most cases, it’s best to leave the comment up and respond directly. These comments show that you’re willing to listen to feedback, even if it’s negative. If you only have good comments or reviews, it might start to look suspicious!

Use Negative Comments to Improve Your Business

Finally, it’s important to remember that negative comments can actually be a good thing. They provide you with an opportunity to improve your products or services and show your customers that you care about their experience.

As a business owner, you should always look for ways to improve. So, if you’re getting a lot of negative feedback about a certain aspect of your business, use it as a chance to make positive changes.

So next time you get a negative comment on social media, don’t panic. Instead, just follow these tips, and you’ll be able to handle it like a pro.

We want to help your small business acheive your big marketing goals! Reach out today to book your time on the Meet the Experts podcast. Get your name out there!

8 Secrets of Social Media Marketing That Everyone Misses

8 Secrets of Social Media Marketing That Everyone Misses

Jun 15, 2018 | Facebook, Facebook Advertising, General, Social Media Management and Optimization (SMM, SMO)

Social media marketing sounds easy to plenty of new entrepreneurs, yet they must perceive the contrast between individual online networking use and expert utilization.

Consider it like this: on the off chance that you bake a batch of cookies to serve your family, at that point that is something you can oversee without anyone else. Yet, in the event that you anticipate serving 1,000 cookies to peers over the course of a three-day business conference, at that point that is an altogether more complex issue!

Everything gets more complicated when you move from personal to professional, and the outcomes matter more, as well.

All of a sudden, you aren’t simply posting on your Facebook when you feel like it. Nor would you be able to enjoy occasional the reply and like. Instead, you’re actively trying to drive business goals and represent your brand in a likable way.

The emotional contrast between the two approaches finds numerous entrepreneurs off-guard. To help them out, here are eight secrets the masters utilize with regards to online networking marketing — and that numerous small businesses miss.

Write Down a Policy and Style Guide

creating buyer personas for your social media marketing

Ask them to tell you what the business’s social media policy is, and you’re just as likely to get dozens of different answers. In fact, most employees may look you back blankly in the face.

A social media policy guides the brand voice as well as the decisions a business makes when posting. So, if you were trying to pick between two image types, the social media marketing policy could help you decide on the one that aligns better with your social goals.

Set policies for employee social media use, too. Make sure they know they represent the company! Let them know what sorts of offenses could get them in hot water, including posting extreme political opinions or offensive takes.

Creating a social media style guide can similarly help make posting easier, especially if more than one employee handles the duties. Align everything in your policy and style guide so that your social media accounts can support both your brand and your marketing goals.

 

Target Your Content and Conversations Towards Personas

Some small businesses get HUGE social media followings …of people who would rarely buy anything from them.

There is a big gap between mass engagement and targeted engagement.

You want your posts to speak to a highly targeted audience based on the traits of your best customers. For instance, if you pitch your services to existing IT departments, don’t be shy about using jargon. Stay current on any discussion, too, so that your ideas don’t seem dated.

But if you want to offer managed IT services to regular businesses, they may not know a CAT cable from a cat collar. Feel free to post basic how-tos, and try to keep terminology approachable.

Decide upon the segments you want to speak to in order to raise your chances of success. Imagine traits of a single person in this segment, including their typical job role, the things they value most, and broad aspects of their personality. This is your “persona” for an idealized version of a target audience group.

You can even name them! That way, before you decide on a post to share or an image to use, you can ask something like: “Would Sarah the retired optometrist care about this post?”

 

Strategize, Set Goals, And Ditch Vanity Metrics

Always set goals for your social media usage. It should serve a concrete purpose that ultimately benefits your business.

Common social media marketing goals include:

 

  • Raising website visits
  • Generating leads through job quotes
  • Helping introduce new products to people
  • Getting more participants for events, contests, and things like webinars
  • Upselling existing customers
  • Reminding prior customers to return again
  • Promoting a specific brand value, especially through philanthropy

 

No matter what your goals are, ensure they actually help your business get more money or improve its brand.

For instance, having a certain number of “likes” or shares from a post promoting your content should not be a goal. These are vanity metrics. Instead, you should monitor the number of actual visits to the content on your website. Ideally, you will also have targets for the percentage of people converted from social to content to signup for your related offer.

 

Carry on Actual Conversations and Engage

Is social media marketing taking away from human interaction

Don’t just post into the void or post things you, personally, want to read.

Everything you post should be targeted towards the personas you have created and tied towards business goals.

You want your audiences to feel like your brand is carrying on a conversation rather than just talking at them.

Respond to certain positive comments or interesting ideas. Try to see if you can get the full perspective from people who have something negative to say. Make each response feel personal, not canned.

Give your audience opportunities to take center stage. Post a question for them, like “what are your favorite ways to save money?” Ask them if they would like to see more of certain content types, or less of certain post types.

Also, make your social media use broader than just posting on your own page. Use social listening tools to monitor brand mentions and jump in on messages when you think it’s worthy of a conversation. Find other business pages, and engage with them like you would want others to engage with you.

As Andrew Kucheriavy of web development company Intechnic writes, “make [sure] your interactions are meaningful! Networking is about adding value to a relationship.”

 

Make Time for Off-Schedule Posting

social media marketing analytics and reporting

Many business owners go ahead and queue up an entire month’s worth of content in advance.

This is great! Having a schedule makes the social experience more consistent and professional for your audience.

But you shouldn’t be shackled to this schedule.

New articles and ideas will pop up on your radar all the time. Maybe something interesting happened in your industry this week. Maybe you just snapped a great photo of your team at the office.

Give yourself the chance to actually share content during opportunities like these rather than hoarding it all until next month. If you set aside, say, an hour each week to make time for unscheduled postings, then you can flesh out your existing content and make your page feel more organic.

Just remember to stick to your policy, goals, and buyer persona (avatar) guides. Also, proofread twice! Want a really awesome way to create, schedule and automate your social media marketing? Try our free tool, MySoPro today!

 

Promote Content Posts to Put Them in Front of Targeted Audiences

Promoting content on Facebook, LinkedIn and Twitter can be highly affordable. More importantly, it can grow your audience beyond people who already follow and interact with your pages.

Start experimenting with promoting certain posts and using custom audience building features. Platforms like LinkedIn and Facebook even offer the ability to target specific companies or hyper-local areas.

If you put just a small budget behind a few key posts a month, then you can quickly multiply the number of people who see your messages. You also generate valuable data based on who does and doesn’t interact when they see certain posts.

 

Don’t Assume Social Media Marketing Is Easy to Do Yourself

There’s a reason “social media manager” is a full-time job at most big companies. Even for small businesses, managing it all and doing it right can be tough.

On top of that, you may not have the time to dig into your data or revisit your strategies and guiding documents.

So seek out help. Share the burden with others who are qualified and whose judgement you trust.

As Social Media Week observes: “Long gone are the days when you could rely on an intern to manage your business’s social media accounts. Either hire an in-house expert or outsource to a social media management firm.”

 

Crawl Before You Walk, Walk Before You Run

Crawl before you run - Social Media Marketing

Similarly, as with anything in business, don’t take on more than you could possibly deal with. Stick to one or two social networks at first. Otherwise, your pages could feel like soulless cookie-cutter copies or, worse, ghost towns with nary an update in months.

Be that as it may, if you stay focused on your goals and your principles, at that point you can begin little to discover progressive achievement. Just once you get the hang of it should you begin to scale out and accomplish more.

 

 

 


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