If you want to ensure you’re getting the best results from your Facebook ads, you need to know they’re reaching the right audience. The good news is, thanks to the social media giant’s huge range of targeting options, this couldn’t be easier.
By only reaching the people who actually matter, your ads have a lot more value and in turn deliver a much higher conversion rate. So how exactly can you ensure you’re reaching the right audience?
Location and demographic targeting
Two of the most powerful targeting options available when you create a Facebook ad are location and demographic. You can choose exactly where you want your customers to be based. This is especially useful for local businesses focused solely on drawing in local customers to their stores.
Narrowing down the location is only the first step. The next is to target specific demographics. You need to think about the type of consumer that’s going to be most interested in your product.
For example, will Millennials be more interested in what you have to offer, or would your services best suit those over the age of 40? You can specify certain age groups when targeting your ad to ensure you’re reaching the most appropriate audience. That’s not all, you can also target things such as:
- Relationship status
The more you narrow down your audience, the better the results you’ll have. However, one thing you should be careful of is behavioral targeting. While it may seem clever, 68% of consumers state they are not ok with targeted ads that follow them around based upon their behavior.
The benefits of running multiple ads
Of course, targeted ads largely only help if you know WHO you are targeting in the first place. However, it is possible to develop a deeper understanding of your target audience by running multiple ads.
It can be extremely beneficial to run several targeted ads at the same time, each targeting a different demographic or location. That way, you can see exactly which groups are most interested in your product.
You may just be surprised to discover that a different group of people to those you initially planned to target are more interested in what you have to offer.
It’s pretty simple to set up a targeted Facebook ad. The options are automatically presented to you once you’ve chosen your ad objective. However, it is a good idea to do your research first. That way, you’ll know exactly who you should be targeting and which options have the best chance of success.
Learn more about online marketing by visiting JVI Mobile Marketing or by contacting us!
Small Business Services- Essential services can make or break your business. Whether you’re just starting up or heading into your second decade as a business owner, you’re always looking for the best solutions to partner with and make you more efficient and more profitable.
We’ve collected a few essential small business services that we use together into one listing for you. Whether you’re a client or not, we know you’ll find them strong contenders for your business!
Small Business Services: Payroll & Accounting
If you’ve got employees or contractors getting them paid can be a distraction- not to mention a headache if it’s handled poorly. Gusto is the payroll system and it couldn’t be easier to use. Not only is it geared for mobile but it also calculates payroll taxes automatically. If you need it you can also work in benefits, employee discounts and more!
Any business needs an accounting package, and Freshbooks isn’t only a great value, but also lets you access your books from anywhere! Though you’re not likely to need live, real-time support, it is easy to get live help quickly- and they really know their stuff!
If you want to launch email campaigns, there’s a lot of tools out there. But if you also want strong automation and great analytics you’ve got to check out Active Campaign. It’s also got a pretty darned CRM module too.
Social Media Management
We’ve got a couple of great tools that we use to grow and maintain our clients’ social media accounts. First of these is MySoPro. MySoPro is a free tool that serves as a personal social media assistant. This platform allows you to schedule social media posts in advance so you have more time to focus on the important things. You can manage all of your popular social media profiles in one location. You can also upgrade to the pro version for a small monthly fee.
Another great tool, but just for Instagram, is Onlypult. Onlypult’s great for not only scheduling your posts and reposting those of others, you can also optimize your Instagram campaigns for the best engagement.
Of course, you want to take every opportunity to make money online. Part of any key monetization strategy is landing page creation and management along with payment and upsell options. The best system we’ve seen so far is from Click Funnels. It’s powerful and robust and can have your first landing page live in minutes.
Our second essential service for monetization is AdEspresso, which is a great tool to optimize your Facebook advertising and get the most traffic back to your offers. It’s easy to setup but they’ve also got a full suite of online guides and seminars to get you started. They’ve got a 14 day free trial, but even after that it is well worth the modest investment.
If you’re ever looking for an easier way to streamline your sales process and want to close deals faster, consider using Proposify. It’s an online business proposal software and serves as a great tool for delivering proposals to Clients. With Proposify, you’re able to maximize your time, organize your sales team and close deals faster than ever.
Of all of our essential services we’ve listed, Dropbox is one you’ve surely heard of before. Dropbox is a great tool both for keeping all your key documents in the cloud and having them accessible on most any device. It also allows you to share documents with folks either inside or outside of your organization. For smaller organizations, a free account may be all you need. For extremely reasonable costs you can get almost any amount of cloud storage.
Many busy professionals and business owners have a tough time staying organized, especially when it comes to keeping up with appointments and or scheduling/booking Clients. In order to stay on track, try Book Like A Boss. It’s an all-in-one scheduling platform for you to take appointments, sell your products and/or services and manage your business effectively.
If you’re like us, you’ve already thought of a dozen ways each of these small business services can make your small business more efficient and profitable. And if you’re already pulling your hair out over a lack in resources, dare we say implementing these might even make you happy? That’s at least one of the reasons you started your own business in the first place, right?
Did we leave something out that your small business can’t live without? Anything you use that is mission critical to your success? Let us know in the comments!