Instagram and Influencer Trends That Can Help Your Business Drive Engagement

Instagram and Influencer Trends That Can Help Your Business Drive Engagement

three gadget of tablet, laptop, and smartphone showing three popular social media apps like facebook, whatsapp, and instagram

Instagram is often overlooked as a social media platform due to its nature being entirely ‘images’ based. However, this fact alone is what makes Instagram very powerful – it allows you to convey much more emotion and to really make a product or a lifestyle look desirable.

Not only that, but Instagram is the second largest social network behind Facebook. That’s a pretty impressive stat, so you really shouldn’t leave it out of your plans!

In 2018, expect more small businesses than ever to jump aboard the Instagram marketing train. The eye-catching format is easy to use, and provides businesses with tools to keep their audiences engaged and informed.

New features and toolsets, like Instagram Stories, have also expanded what the platform can do for small business owners. Thanks to Instagram’s powerful advertising tools, evolving features, and highly active audiences, small businesses can use the platform to make big gains.

To help your business prepare its digital marketing strategy for the year ahead, take note of the following Instagram and influencer marketing trends that have nearly every small business owner saying, “Oh, that’s Insta-worthy!”

More Small Businesses Using Instagram Marketing

Small businesses have driven huge growth on Instagram. This includes growth of both unpaid organic account posts and paid advertising use.

According to Forbes, Instagram now has over 8 million business profiles. The platform saw 500% growth in the number of business accounts in just a few months last year.

Instagram execs credit the majority of this growth to small business users. Setting up an account is easy, and it’s also just as simple to begin using paid advertising tools to promote posts.

Why are small businesses drawn to Instagram? Because huge audiences login every day, often several times a day. There were over 500 million monthly Instagram users and 300 million daily active users around this time last year.

Now, with the advent of features like Instagram Stories, that number has likely soared even higher.

Businesses can therefore use Instagram to get huge reach for their campaigns or fulfill brand awareness goals with just a little bit of effort.

Influencer Marketing Benefits for Small Businesses Stack Up

digital generated devices on desktop, with responsive design influencer marketing profile on screen. all screen graphics are made up.

Big brands aren’t the only ones who use influencers to achieve marketing goals anymore. The ability for social media personalities to drive engagement and direct attention can benefit small businesses, too.

According to a recent study, 94% of marketers from a range of company sizes found that influencer marketing programs are successful.

Because influencers can pique their audience’s interests and motivate action, campaign goals like conversions or product awareness become much easier to achieve. Twitter claims that just under half of social media users trust recommendations and product reviews posted by influencers.

That power likely explains why some business owners found that influencer marketing generates 11 times greater ROI than other digital marketing channels.

Micro-Influencers Take on Huge Importance with Small Audiences

Some influencers with a million plus followers like Michelle Phan have taken on celebrity status. They get invited to red carpet events and appear on mass broadcast TV ads.

As these average people become megastars, a clear distinction emerges between them and other influencers. Marketing experts have begun to split influencer types into multiple categories as a result.

“Macro-influencers” like Phan, Kim Kardashian and King Bach have millions of followers and a huge range of topics they cover. “Micro-influencers” have a small following of a few hundred to a few thousand people but often follow a much more niche focus.

Small businesses have realized that micro-influencers are not only cheaper to work with, but they also drive campaign goals more effectively. Micro-influencers have this power because their audience feels stronger connections and finds the content posted more directly relevant to their interests.

You can see this connection in micro-influencer engagement rates. Influencers with less than 1,000 followers can engage 8% of their audience on average, while influencers 10 million+ followers only get “likes” from 1.6% of their audience, and an even lower frequency of comments and shares.

Put simply: small business owners can work with micro-influencers to connect more authentically to audiences and drive more consistent action.

Instagram Stories and Live Video Make Engagement a Daily Affair

tablet with an instagram photo on the screen

Most brands generally avoid posting on Instagram more than twice a day, except for on special occasions. Their reasons include diminishing returns and a fear of oversaturating their audience.

But, two new Instagram capabilities have begun to change that: stories and live video.

Live video can encourage people to watch content for eight times longer compared to pre-recorded video. Instagram stories displays content that gets deleted after 24 hours similarly sparks our love of authentic experiences and our FOMO (fear of missing out).

Instagram stories provide a fun and unique way to engage followers and drive traffic to your web- site. Many businesses have yet to adopt Instagram Story as part of their marketing strategy.  However, you can be an early adopter and reap the benefits right now.

Instagram might have started as a fun mobile app, but it has turned into an extremely valuable and powerful marketing tool for companies that know how to use it.

If you create a compelling profile, use hashtags appropriately. Take advantage of new options like Instagram Stories. You can use Instagram to build brand awareness and attract new customers.

“Over 200 million people use Instagram Stories each month,” says Entrepreneur, “which is over 50 million more than those who use Snapchat — and Instagram Stories is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018.”

Businesses interested in driving attention towards certain campaigns or maintaining more active engagement with audiences can turn to Stories and Live video to accomplish these goals.

Increasing Demand for Brand Safety and Proof of ROI

The double-edged sword to influencer marketing is that some brands worry about influencers staining their reputation.

Video game streamer PewDiePie, who has the largest YouTube subscriber base of any channel, caused waves after repeatedly using extremely offensive language in his content. Brands that collaborated with PewDiePie had to cut their ties and make statements condemning his actions.

Since influencers are not brand employees, business owners invite a bit of risk when they collaborate with them.

The best way to avoid controversy is to look to influencers’ past behaviors. Ask questions before collaborating in any capacity. Make it clear that your relationship is dependent on a positive image for your business.

Similarly, tie any relationships you have with influencers to concrete KPIs, including ROI. It’s always better to start small with a relationship. After that, establish proof of ROI before committing marketing dollars to a true collaboration.

For instance, try sending an influencer a free gift or just a kind request to highlight your latest campaign. If you like what they do with the information, you can work toward more collaborative content or even an endorsement-type relationship.

Trends in Instagram and Influencer Marketing for Small Businesses Can Help Your Brand Take Off Next Year!

Remember, Instagram is not about instant conversions or links. This is about the long-term benefit, so rate your success in terms of likes, follows and comments – not profit.

Likewise, remember that this is a ‘young’ and ‘hip’ crowd. You need to get to know your actual audience, but you should also get to know the Instagram audience more generally. What you’ll find is that Instagram is a place where ‘in your face marketing messages’ don’t go down well. So, don’t do that!


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Video Marketing Continues to Dominate Into 2018 — Trends You Need to Know

Video Marketing Continues to Dominate Into 2018 — Trends You Need to Know

business video marketing content online concept

When you go online, chances are that a lot of the content you see is in video format – and for good reason. Every day, approximately 100 million people watch at least one video online. So videos are an incredibly effective way of marketing your product and/or service.

If you have been avoiding making videos because you think they will be too expensive or difficult to make, it is time to rethink your marketing strategy.

61% of all businesses now use video content in their digital marketing plans. Two out of every three of these businesses are newcomers to video.

Additionally, video consumption continues to rise online. Estimates from this summer predict that overall video consumption via mobile will increase by 35% by the end of this year.

These developments foretell a new year where digital video will be more important than ever for business owners’ success. Those who take advantage of the following four video marketing trends in 2018 will likely be in for a great year ahead.

 

Video Content Marketing Becomes a Must-Have for Small Businesses

For one, people complete video content more frequently than the average non-visual, text-based blog article. According to Vidyard, over a third of all video viewers (37%) make it to the end of the video’s run time.

Nearly all mobile users who watch video (92%) have a tendency to share video content with others. Simply Measured also says that video gets shared around 12x more frequently than content links or text.

Other studies show that audiences retain video in messaging better than text.

With these advantages, businesses putting video content out there will see higher levels of engagement. They will also see higher levels of shares and conversions into their marketing funnel. Having a video component to your digital marketing strategy will become a competitive differentiator in months ahead.

Business owners looking to get into video can start by transforming existing content assets into a short (around 2.5 minutes or less) summary. Look to the assets with the most views and shares for inspiration.

 

Video Becomes an Integral Part of the Sales Pipeline

Video not only generates awareness, it can help nurture sales in both B2C and B2B industries. 65% of business decision-makers will visit a startup’s website, claims ComScore.

Offering video content helps turn what could be a pushy and person-intensive sales process into a self-service nurturing pipeline. Interested prospects can view video content hosted on websites or shared via social to learn more about products and features. As they educate themselves, they move towards the end of the sales funnel with minimal person-to-person contact.

 video app on smartphone screen. watch and share digital content. flat design vector illustration

Self-guided lead nurturing not only reduces employee overhead, it also results in a more pleasant experience for leads. 19% of prospects claim they only want to hear from a company rep when they are actively considering a purchase. 40% of prospects want to be able to buy without talking to anyone at all.

Meeting this need involves considering how video assets can provide value at every stage of the sales/marketing funnel.

For instance, business owners can cultivate awareness by creating emotional or intriguing video advertising assets.

Video content marketing assets provided on their website next to text content can help buyers at the nurturing stage. In-depth explainer videos can help lay out different buying options. It can also lay out the final steps in the procurement process for those ready to close the deal.

“When you incorporate video into your sales processes, customers get what they want: a friction less, self-serve experience on their time, and on their terms,” says WireBuzz.

Think about buyer needs that were once traditionally met with person-to-person interactions. Imagine how video can replace these needs with a self-service, video-heavy customer journey.

 

Live Video, 360° Video, Slideshows and Other Video Formats Gain Traction

live video streaming from cell phone

Like everything else online, the world of video marketing is evolving. While you can still upload videos to your YouTube channel and share them online, there’s also a new kid in town – live video.

One of the most accessible options, which allows companies to fully integrate video marketing into their Facebook marketing, is Facebook Live.

Live video presents an easy, low-budget and low-concept way to create more video content for audiences. Brands can engage with audiences in a way that feels authentic and like a 1:1 conversation.

Preparing live video into your content marketing and social engagement strategy can quickly round out your assets without a massive up-front investment.

There are a lot of reasons that doing live is a good way to gain more followers. This is something that you should be investing in.

We could go into a lot of detail now about why Live might well be the ‘future’ of social media in many ways. For now, though, suffice to say that for you, it offers a unique way to communicate with your audience. This takes away the limitations of having to wait for a post or a message to be delivered.

Your audience will feel as though they’re getting real insight into your lifestyle, your business and your personality. You will be able to answer their question directly.

This is a fantastic format for a whole range of types of media. From AMAs (Ask Me Anything), to interviews and to product reviews.

young woman with virtual reality goggles in cinema

 

On the other end of the spectrum is 360° video. These assets use a special camera setup to capture a full spherical range of images. Audiences can then use a smartphone headset like the Google Daydream to tilt and move their head as the video plays, changing their viewpoint as one might in real life.

360° video results in a truly immersive and memorable experience. However, the high cost of equipment and production means businesses require an airtight strategy for converting 360° videos into measurable returns.

Formats like these lower production costs for video — especially video ads. They still provide higher levels of engagement. Best of all, they can communicate well even without sound.

Since 85% of Facebook videos are watched without sound, slideshow and short-form video assets provide substantial returns with a relatively minimal investment.

 

In 2018, Video Marketing Trends Will Define Small Business Success

If 2017 was a year of pioneering growth for video, 2018 will be the year people expect business owners to give their video marketing campaigns some structure.

Business owners can bring in bigger audiences than ever before. Simply by  using the above trends in combination with intelligent strategy and dutiful measurement of KPIs.

 

 


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Five Digital Marketing Trends That Will Help You Grow Your Business In 2018

Five Digital Marketing Trends That Will Help You Grow Your Business In 2018

Digital Marketing Trends for 2018

Digital Marketing Trends for 2018

In 2018, you need a sales and marketing plan that makes the best use of digital marketing trends to create more visibility and drive revenue.

We’ve identified five major digital marketing trends that should get your focus in 2018.

The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors.

To help you get you started — and to make this coming year more profitable for you — read about these five important digital marketing trends for 2018 below.

Content Marketing to Attract and Engage Prospects

Content marketing is nothing new, but it is evolving.

Content is what makes the web go around. Content is what makes people visit your website, it’s what encourages people to follow you on social media and it’s what eventually turns your visitors into fans rather than just followers.

Your social media strategy should largely be about sharing content. That means directly posting images, videos, and text to your social media accounts, but it also means posting to your blog or website and then sharing that on social media.

But this strategy will only work so long as the content you are providing is top quality and highly engaging. So now the question is: how do you ensure that this is the case?

70% of people say they would rather learn about a company through articles than ads.

For this reason, around 90% of businesses that advertise online use content marketing currently. Most are interested in shifting dollars from traditional ads to content, where they can find better returns.

You should create engaging, in-depth content with a strong visual element to attract prospects. Reach more people by learning about the content they want to consume and giving them more of it.

 

Video Continues to Dominate

Digital Marketing Trends - Video is still one of the most effective

You might not be into Facebook Live yet, but you probably should be!  Recent data from Facebook shows that people are 10x more likely to comment on a Facebook Live video than otherwise.

Even if Facebook Live does not work for your business, incorporating video into your marketing is key. Consider that 45% of people watch more than an hour of Facebook or YouTube videos each week, on average.

Now, keep in mind that there are over 2 billion active Facebook users in the world.  A little bit of number crunching reveals that approximately 1 billion people watch one hour of video a week.  That’s a huge embedded audience to explore!

Video holds much more attention and communicates messages more effectively than text or still images alone. Recognizing this, small businesses have been using video and finding huge returns. Whether as a type of content or a paid ad, video drives huge amounts of engagement.

Research from Wyzowl indicates that 79% percent of consumers surveyed would rather watch a video to learn about a new product then read about it.

Also, “64% of customers are more likely to buy a product online after watching a video about it.” So, people are not only watching a video but also remembering what they see and actually buying things afterward!

Small business owners can start working on their video strategy easily by answering common questions customers have — either Live or as a prerecorded release.

From there, consider repurposing some of your existing content into short, informative videos and uploading them directly to social media.

You know the audiences are there, you just have to give them something worth paying attention to.

 

Facebook Advertising to Reach Prospects

Billions of users reside on Facebook. The targeting is so specific, you can even turn off ads to people who have clicked on them before. It can also be inexpensive if you know what you’re doing.

No wonder it’s one of the top advertising platforms for marketers.

The results of Facebook advertising can happen very quickly. It’s not unusual to see sales start after 24 hours of running an ad. As a small business owner, you can use Facebook to your advantage.

Here’s how.

If you’ve read that boosting a post is a waste of time, I’m going to correct that thinking. As a small business owner, page boosts are perfect for you.

If you’ve got a massive audience (over 2000 fans) then it’s probably not.

But then again, if you use it the way we show you how, it may be good for any business size.

When you boost a post, you aren’t just limited to your fans. You can target certain demographics, just like an ad. Most people don’t know that. They think boosting is just for your fans.

If you’re just boosting to your fans, you may be wasting money.

If you target it like an ad, you’ll be getting the most out of your boost.

You can choose your demographics based on age, location, age, and interest. In this case, you want to target people in your local area. You can play around with the other options, but location targeting is key.

This way your post will be seen by people in your local area.

What kind of post should you boost? Try one that’s talking about a product or your latest sale. You want to entice people to come into your store or contact you. If you want them to contact you, be sure to put your contact information in a boosted post.

A boosted post is extremely inexpensive. It can cost as little as $20. You can potentially reach hundreds or thousands of people with that money.

Boosted posts can run for one to seven days. The maximum amount of days it can run is seven. I’d recommend that you run a post if you can afford to run it.

Make sure the post is applicable to at least that amount of time. You don’t want a post about a sale running after it has expired.

Make sure all your posts abide by Facebook’s Advertising Guidelines. These posts need to be approved. Sometimes they will be approved but then you’ll find out later they’ve been canceled. If they’ve been canceled, it’s usually because they violated the guidelines in some way.

Facebook is a great advertising platform.

Now small and local businesses have the chance to increase their audience with just a small budget. Make sure you implement at least one of these this week. Once you see your first sale, you’ll want to make it a regular part of your advertising. This is one of the easiest ways to implement the most effective digital marketing trends in existence.

When you combine video and Facebook Ads you really start to multiply the impact. Recent data highlight the fact that social video (basically any kind of branded video or advertisement) generates 1200% more shares than text and images combined.

Instagram & Influencers Drive Engagement

Digital Marketing Trends - Find Influencers on Instagram

When it comes to consistent engagement, Instagram is the number one social channel out there. That’s the conclusion of a study done by Yopto, which found engagement rate on Instagram to be 45% greater than on Facebook and 40% greater than Twitter.

What exactly does ‘engagement’ mean? It means this: over 75% of users will take action on an advertisement posted in their feed.

The key here is to let your customers do the posting as much as you do. The same Yopto study found that 77% of people are more convinced by user-generated photos of a product rather than professional photos.

Crowdsource your own content by asking loyal customers for pictures of them using your product. People love the attention, and you save on professional photography, so it’s a win-win for all.

Another key thing to know about Instagram is how powerful Instagram Influencers are.

“Influencers” refers to people with lots of followers and tons of engagement from fans. There are all types of influencers, including subject matter experts who post videos and photos related to their expertise.

Small businesses can tap into these influencers at a relatively low cost. Case studies have shown that niche experts in your industry will drive direct sales traffic without costing your company an arm and a leg.

Take the example of RESCUE, for instance.  RESCUE wanted to push their range of natural products and asked a number of micro-influencers and bloggers to share their personal stories and include a “buy one, get one free” coupon with their post. The results?  A 258% increase in Instagram followers — not to mention over 6,000 clicks to the coupon site.

Because of success stories like these, there is no question that leveraging micro-influencers to drive conversion rates will be a major trend in social media marketing going forward.

 

Businesses Not Optimized for Mobile Will Be Left Behind

Digital Marketing Trends - Mobile Optimized or Progressive Web Apps for 2018

Did you know that 4 out of 5 consumers now use smartphones to shop? Let’s face it, nowadays just simply having a website is no longer enough for your business to truly connect with consumers online. People are accessing the internet from desktops, laptops, tablets, and mobile phones. Your customers are using mobile devices to search for businesses in their area and to shop online.

Having a mobile website can make a big difference in how many customers find and interact with your business. The use of mobile phones to browse the internet isn’t new, but it continues to rise, making a mobile website more and more important for businesses who want to stay on top of the market.

Why being Mobile Friendly Is Important for Your Business

Studies show the average consumer is spending more time browsing and utilizing the web on a mobile device vs. on a desktop or laptop. Tablets and phones can be conveniently carried around and accessed instantly.   How often have you seen someone looking at their phone while waiting for a bus, sitting in a restaurant, or taking a break from work? All of those moments are opportunities for your business if you have a mobile-friendly website. Better yet, 2018 should be the year you adopt a Progressive Web App! This will be the hottest of all digital marketing trends.

 

In a 2014 study, ad network InMobi found that in the United States people are spending more time accessing the internet through their mobile devices than through their PCs. This means that if your business’s website is designed only for PCs, you’re missing out on over half of the market. Furthermore, about one in three online searches are now conducted through mobile devices. People use their phones when they are out and about and looking for a local service. If your website comes up in their search results and is easy to access, you might gain an immediate new customer.

A recent study by iAcquire found that 70% of mobile online searches result with an action taken within less than an hour of the search. This means that mobile searches are a more effective way of reaching customers than desktop searches, and can quickly result in new customer interactions and sales.

 

Take Advantage of These Five Digital Marketing Trends for 2018 to Find Success Growing Your Business

In 2018, competing online is no longer an option.

It’s a must for your business to survive.

To grow your business, you must apply a complete digital marketing strategy.

One that gets more Leads & Sales.

One that takes advantage of the shifts in Mobile, Social, Video, Reputation, Search and other digital marketing trends.

One that connects all the dots, so that people can find you on any channel but still have a consistent experience.

One that gives the information people need to make a buying decision through helpful content and a mobile-optimized experience.

This is the only way for your business to not be left behind.

If you take advantage of these digital marketing trends, you will have a distinct advantage in growing your business over your competition.

 


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6 Reasons Why Every Small Business Should Consider Video Advertising

6 Reasons Why Every Small Business Should Consider Video Advertising

Recording for Video Advertising is easy from a mobile phone

Digital Video Advertising

The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses.

Brands already embracing video ads have a distinct advantage over their competition.

Soon, video advertising for small businesses could become table stakes for all business owners. Without it, they may not be able to viably compete for new customers and overall sales.

In other words: video ads provide so many advantages that small businesses without a video marketing strategy may get left behind.

In case you’re not sold on this idea, consider that video is much more engaging than other forms of social media. That’s at least partly because video assaults all the senses. It contains movement, imagery, music, and gesticulations and all this makes it far more captivating, far more persuasive and potentially much more emotionally stimulating.

This is everything you need to sell to someone and it makes social media a considerably more powerful tool for selling and persuading – or just getting someone to care about and be interested in your brand.

Discover the benefits of video advertising and learn about six huge reasons your small business should consider video ads by reading on.

1. Digital Video Has Runaway Growth with No Signs of Slowing Down

First, business owners should know that digital video is not just a “fad.” It’s a legitimate trend that reflects our evolving use of technology.

Online video has become an absolute monster in the past few years with no signs of slowing down. People watch over 500 million hours of video on YouTube each and every day. An estimated one-third of all online activity is spent watching videos.

Video uploaded to newer platforms has also quickly caught traction. Since introducing native video for Facebook users in 2013, the platform has grown to have over 500 million people watch at least one video in a given day.

There are many reasons behind this upsurge in video production and consumption, but mobile is one of the most important to keep in mind. As smartphone adoption rates rose and device owners gained access to cheaper data plans, the simultaneous explosive growth in content production and attentive audiences created a full-blown phenomenon.

Smartphone Video Advertising - Concert Videos

Over half of video content is now viewed via mobile devices, and mobile video saw 20 percent consumption growth last year.

Altogether, these facts show that if your business invests in videos, it won’t be stuck with something no one uses five years from now. Instead, not using video advertising could actually make your business feel like a dinosaur.

2. Most Marketers Are Buying into Video Ads, And They’re Seeing Real Results

While more consumers are watching videos, more marketers are also spending more money on video advertising. Comparing 2016 to 2015, marketers spent 53 percent more on digital video ads — $9.1 billion in total. Looking just at mobile video ad growth, spending increased 145 percent year-over-year during the same period.

And while video ads made up just 12.5 percent of overall digital ad spending last year, digital advertising as a whole eclipsed traditional TV advertising. TV has long been the king in the ad world since the 1960s. That fact that digital can unseat it is a big deal.

Also, many brands have begun to give video the lion’s share (56 percent) of their ad budget, signaling a larger sea change in the handoff between digital and traditional pay TV.

Overall, people have begun to pay less attention to traditional media outlets like broadcast TV and more attention to digital videos. Businesses using video ads will find bigger and bigger audiences over time. Those who stick to older forms of ads will have shrinking audiences.

This trend has strongly motivated marketers to pay attention. Currently, over 67 percent of brands say that they purchase video ad inventory on Facebook. The majority intend to spend more on video in the next year.

Since “programmatic ad platforms” can automatically match your video ad with people most willing to buy, the tremendous appeal of video content has helped marketers find big, high-value audiences and better conversion rates.

3. Video Sharing Helps Your Ads Go Viral and Expand Reach

A video is not only appealing but also highly shareable. In fact, traffic to video sharing sites has more than tripled. Also, 92 percent of mobile video viewers report that they regularly share videos with others.

Because video is so shareable, a single ad placement can turn into free exposures from people sharing your ad with friends and associates. Video ads, therefore, help small businesses get more value for their dollar.

Additionally, video ads that are blatant advertisements can still hold a high amount of appeal to buyers. According to one recent survey, four times as many people would prefer to watch a product-focused video compared to reading about it.

4. Video Communicates More Than Words or Images Alone

Video content combines sight and sound with motion to create a deeply engrossing experience. By combining moody imagery with soothing music, for instance, small business brands can make viewers feel emotion more effectively than images or text can by itself.

Video Advertising affordable and bandwidth is cheap enough for small businesses to use

Consider that a two-minute explainer video can be capable of delivering over 200 words of script. It will also show deeper information with animations, visual cues and things like editing. Maybe this is why people say that if a picture is worth 1,000 words, 1 minute of video must be worth 1.8 million!

Additionally, people tend to remember video far more clearly compared to text. The average viewer claims to remember 95 percent of what they saw in a video compared to just 10 percent of what they read through text.

For small businesses marketing, these benefits mean that video advertising does more with less. Your viewers will get more of your message, enjoy it as an experience, and remember it better overall.

5. Video Helps You Rank Higher for SEO and Social

You might not be aware of this, but YouTube (which is owned by Google) is actually the world’s second-largest search engine. It’s also the world’s third-most trafficked website. Not only is YouTube a great way to share your videos, the information you include (such as keywords and links to your website) can boost your search ranking, and that’s a big benefit.

video advertising results on google

These video results appear at the top of the SERP above text-based web pages.

 

By having your video more likely to appear in search results, you can get more clicks from search users directly in the SERPs. Having your video appear on the SERPs can also increase organic traffic by 157 percent compared to text-based web pages.

Put together: each video you make can generate more business with less effort.

6. Video Can Drive Serious Conversions

The addition of video to your existing campaigns can help convert more people more quickly. Research shows that customers are about 80% more likely to convert on a page that includes video – and they’re 64% more likely to make a purchase.
On top of this, using video anywhere on your website can drive engagement overall. According to studies, the average user spends 88 percent on websites that contain video. Additionally, blogs incorporating video tend to earn around three times as many inbound links compared to text-only posts.

Small business owners using both paid video ads and non-ad-related video content will, therefore, have an easier time finding more leads from multiple sources.

How to Get Started

Video Advertising on Mobile Phones

The best way to get started with video marketing is on YouTube, which in some ways is similar to a form of social media. At the same time though, you can also be successful by using live video on platforms like Facebook, by uploading very short videos to Instagram etc., or by using videos through other social media channels. Even paid Facebook Ads let you incorporate video!
To get started creating video, then conventional wisdom is that you will need a good quality camera, some basic lighting equipment, a sound recording device etc.

All this is true to an extent, but it isn’t strictly necessary if you’re shy to go on camera or don’t know how to create that kind of content. In fact, a ‘video’ can be much more of a podcast with a static image and you talking over the top. Or it can be a slideshow with no talking at all! There are lots of ways to create video and the only thing you absolutely need is some basic editing software.


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12 Ways to get People to Your Website

Not sure how to get people to visit your website? This infographic demonstrates 12 surefire ways to begin getting all the traffic you need in 2017!

get people to your website

  1. Start a Facebook Group – This could be a community group, support group, or a special customer group designed to get customers and potential customers to know, like and trust you!
  2. Invest in Facebook Advertising – Set your budget and target your audience through demographics and user behavior with Facebook’s ad tools.
  3. Post share-worthy content – People are more likely to share posts that are unique, useful, entertaining or even controversial!
  4. Encourage people to share – Use a ‘call to action’ statement in some of your posts. Something as simple as ‘Share this post’ or ‘Click Share if you agree’!
  5. Funnel fans and followers back to your site – Accomplish this by offering free (or discounted) products and/or services in exchange for an email address or number. Include a link to your site for them to complete the sign-up process!
  6. Start a contest on social media – Everyone loves prizes! Boost sales and increase followers by offering discount coupons. This is a surefire way to get people to your website!
  7. Redesign with SEO in mind – Decide on a few main keywords and include them throughout the pages of your website.
  8. Consider your link names – Include a keyword or two in your links, if possible.
  9. Make sure your website is mobile responsive – Your pictures should be vibrant and your links should be easy-to-tap. Don’t forget that Google now includes mobile-friendliness as part of their ranking signals, so make sure they’re nothing but positive!
  10. Be sure your site loads fast! No one likes a slow site. Make sure graphics aren’t too big and turn off auto-play on any video or audio files.
  11. Place like and share badges on your blog. This will definitely drive more traffic back to your site.
  12.  Analyze your statistics and improve your site regularly. This is one of the most overlooked ways to get people to your website.

If you need help or assistance with these strategies or other digital marketing resources, please join our Digital Marketing Assistant Program on Facebook today!

If you would like to speak about how we can help transform your business by employing online marketing strategies on your behalf, contact us today!

Why Your Business Needs Reputation Management & Text Marketing

Why Do I Need Reputation Management & Text Marketing? My Marketing is just fine. Wrong.
Small Business Reviews and Reputation ManagementAs a Business Owner, you’ve established a Facebook page for your products and/or services. Great! You’ve also launched a Twitter page so you can tweet your followers once a month and even share pictures of your cluttered office every few weeks on your Instagram. Your website gets a few clicks every so often. Marketing all set! Wrong. That’s awesome, but not enough. In today’s busy and competitive world, your business will not survive without reputation management and text messaging marketing.

“More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business.”

Wouldn’t you like to know what people are saying about you and your business? What about knowing what happens every time someone puts your business name into Google or Facebook? It’s great to have an online presence when operating a business, but these same outlets can easily damage your reputation through negative blogs and reviews. Did you know that more than 80% of all consumers read online reviews before making a purchase or getting services at a business? What is said about you and your business can affect your company as a whole and can eventually determine the amount of revenue you have coming in. The internet has given a powerful voice to consumers and their opinion carries a lot of weight. It’s one thing to manage an online business, but it’s another thing to manage your company’s online reputation. Reputation Management will keep you aware of looming threats and reputation attacks. We’ll provide tools to track and monitor your brand so it’s always in a positive light.
What Kind of Action Should I take regarding Reputation Management?
Ready to take charge of your online reputation? There are plenty of things you can do right now. Begin by optimizing your profiles on popular review sites.  Some are auto-generated and others you can create yourself. If you see any negative reviews, respond to them ASAP and use them to your advantage. This lets consumers know that you genuinely care and are willing to go to whatever extent necessary to make the customer happy by fixing the situation. You also let consumers know that your business is relevant and not outdated or unpopular by engaging with online reviews. Also, consider adding review forms to your website. Encourage customers to rate your products and/or services with a star system along with a written review. Offer a discount on a future purchase if they agree to leave feedback within a certain time frame. If you don’t want to do this via your website, you can always use the built-in rating system on your Facebook business page, which is a great option as well. You can also incorporate a points reward system and offer them a certain amount of points towards a reward once they leave feedback. Another great idea is to send an automated email to customers after they’ve made an online purchase. The email can include a link to a review form on your website or Facebook page. If you sell products or offer services in an actual storefront, consider including a review link on your printed receipts. I’m sure you’ve seen major fast-food chains, grocery stores and even retail stores offering free items or discounts on their receipts upon completion of an online survey, rating or review. Overall, this will eventually get you more positive online reviews and increase your visibility and attract more customers.
Review Managment, Reputation Management JVI Mobile

What Ways Can I Introduce Text Message Marketing to my Business?

Did you know that 98% of text messages are read immediately? Literally, within three minutes of receipt, mobile users all over the world are communicating via text.

Text messaging is fast, easily accessible and multi-functional.

As a business owner, you can attract more customers while generating more revenue by making text messaging a big part of your marketing efforts. Instant offers, discounts, digital coupons and location-based amenities are all benefits that consumers are constantly searching for. Making these benefits easily accessible via text is the perfect way to grab the attention of your consumers and also allows you to stand out from your competition. This will prompt them to make a quick decision to purchase your products and/or use your services because ultimately, everyone is simply looking for the hottest deals. We live in an instant-gratifying society, so what better way to connect with new and existing consumers than to exceed their expectations via text. You can start a text messaging campaign by signing up subscribers then automate messages based on subscriber actions or send scheduled messages based on promotions.

Now It All Makes Sense

Reputation Management will shine a bright light on your online presence. The internet is already saturated with so much noise and various opinions so you want to be sure everything said about you and your business is positive. Being involved and relevant will get your more positive reviews and will increase your overall visibility. You will begin to attract more customers because so many people check reviews before trying out a new business. Also, you can increase customer loyalty, drive demand, and stay connected by adding text messaging to your marketing strategy. It’s simple, affordable and effective. If you’re not quite sure what platform to rely on for these marketing strategies or would like to take your reputation management or SMS marketing to the next level, leave it to the Certified Digital Marketing Professionals at JVI Mobile Marketing!

July 2017 Special Pricing is underway. Contact us today!